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| ePerini Newsletter taking public relations to new levels |
perini & associates
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 Public Information during Waldo Canyon Fire Public information requirements during any crisis are significant. However, with local officials having to conduct their duties while also worrying about evacuating, it makes this effort to communicate accurate and timely information to the public even more challenging.
Here are my thoughts, as they relate to crisis communications, having been impacted by the Waldo Canyon Fire.
Our hearts and prayers go out to all those who lost loved ones and property. Also, to business owners who lost customers and had to lay off employees during the Waldo Canyon Fire due to the economic impacts of this major disaster.
Fortunately, the fire is now 100% contained. However, the community will be in recovery for sometime and most are already hard at picking up the pieces from the worst fire in Colorado history.
My family and business were on standby to evacuate, but were one of the fortunate ones that did not have to. We deeply thank our fire fighters, police and emergency management teams.
With what happened in Colorado Springs - 347 homes destroyed and 18,247 acres burned- local community leadership (El Paso County, Colorado Springs, Teller County, Woodland Park, etc.) were all under the microscope to provide citizens with information. The comfort citizens get when knowing that community leaders are doing everything possible is hard to describe during a crisis. A visible presence is strong evidence that local leadership is aware and taking action to do all to keep citizens safe. Also, being visible can not always be done when the leadership has a free moment. Leaders MUST make time, be articulate and always have a caring attitude. We saw this going on in the daily sessions with the media.
Being defensive does not build confidence for citizens. Determining what went right or wrong needs to be left to after everyone is safe and the crisis has been controlled.
With people evacuated and on stand by to evacuate we can not assume that having them go only to a website is the single manner in which to gain accurate information. Other methods for public information must be used. And yes, information has to be repeated as citizens are under stress and might not see, read or hear the initial release of information.
Here are public information tools that were used during the Waldo Canyon Fire and can be a lesson for other communities. Click here for list.Mike Michael B. Perini, ABC perini & associates//719-6515943 taking public relations to new levels |
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ePerini Available Here
 The latest copies of ePerini, monthly electronic newsletter, can be found at this link. Click here.
What a great resource for public relations, marketing, social media - you name it!
A helpful resource we provide FREE to all our fans! Enjoy.
Past topics have included:
- 12 FREE Tips to Promote Your Nonprofit
- So, You Want to Plan a Special Event
- Role of PR in Fundraising
- To "QR" or Not -- Why You Need to Get Smart About QR Codes
- Public Information Tools During a Crisis
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New Print Ad
The Mountain Jackpot
Our first newspaper ad to create awareness and build our brand. Also, there is a discount rate offer for Waldo Canyon Fire-impacted businesses or nonprofits.
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63% of Travelers Read Print Newspapers
During hotel stays 
Occasionally, I will recommend a news article, book, blog post, research or a short video clip to view relating to public relations. This "eperini Readview" references a USA TODAY article about how travelers' habits impact electronic and print newspapers mbp
A full 63% of travelers read print newspapers during their hotel stay, according to USA TODAY's just-released study of traveler habits.
Additionally, 50% of frequent business travelers and 45% of frequent leisure travelers report reading print newspapers more while traveling than at home.
Highlights of the study results include:
- 77% say that news help them stay in the loop so they don't feel disconnected from what's going on
- 87% of regular mobile smart phone or tablet users say they appreciate the convenience of receiving the USA TODAY newspaper at their hotel
- 62% say that news connects them to issues and people across the country
- 86% say USA TODAY helps them keep up with the news when traveling
- 85% of hotel guests read USA TODAY at some point throughout their stay
- 77% of all travelers prefer to have the complimentary hotel newspaper delivered to their room
- 61% of travelers don't want to be overwhelmed with information but would rather have news highlighted in an organized fashion.
- 7 in 10 travelers chose USA TODAY as their preferred newspaper over other newspaper titles
- 70% of travelers have taken action after seeing an advertisement in the USA TODAY newspaper within the last 12 months
Do these stats surprise you?
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Really, Facebook? Reasons for a Business Owner
To Say, "Yes!" Despite all the hype about the recent offering of Facebook stock to the public there are still great reasons for a business or nonprofit to be on Facebook. Recent statistics from Facebook show the following: - There are more than 800 million potential customers on Facebook.
- Facebook estimates that 50% of Facebook users log in each and every day.
- There are more than 3 million active Facebook Fan Pages.
- More than 1.5 million local businesses have active Facebook Fan Pages.
- More than 20 million users become fans of Fan Pages EVERY DAY.
Other recent statistics, from industry sources, indicate that Facebook is not just for teenagers. Recent statistics continue to show substantial growth among users of Facebook who are between 35 and 55. Other statistics indicate that over 80% of people who shop online are also using Facebook. There are other benefits to having a business presence on Facebook too. Facebook Fan Pages are indexed by the search engines and Google announced recently that updates from Fan Pages will now appear in real time search.
What does this mean to you as a business owner or nonprofit?
It means that having an active business or nonprofit fan page presence on Facebook can have the potential to help you "get found" in the search engines. Say, for example, you have a bed and breakfast business in Colorado. If you properly set up and optimize your Facebook Fan Page and someone does a search for B&Bs in Colorado, then you have increased your chances that someone will see your Fan Page relatively high in the search. Setting up a Fan Page on Facebook therefore, should be an integral part of the Search Engine Optimization strategy. Also, you can set the page to choose your audience by location, age and interests. Read more |
Pricing Marketing Services: Yes, Outstanding Value!
12 Comparisons
I can't tell you how many potential clients have no marketing budgets or strongly believe that spending $$$ on marketing is expensive; a cost rather than an investment for their business. Well, let's just see. Here is some shocking news for all you non-believers.
A list of 12 comparisons among common consumer products and services: - Facebook Page = what is cheaper than free?
- Website = cheaper than a copy of your favorite magazines.
- Business Marketing plan = cheaper than a lightweight road bike.
- News release about your business = cheaper than a pair of running shoes.
- YouTube business video = cheaper than a canister vacuum.
- Banner = cheaper than 2 pairs of your favorite wedge or slip-on Croc shoes.
- Business Logo = cheaper than two hours with your plumber.
- TV ad = cheaper than a set of four tires and will go farther.
- Musical jingle = cheaper than a bachelor party weekend.
- Radio personality at your event = cheaper than upgrading to a new smart phone.
- 200,000 new encounters in 20 minutes = cheaper than a oil change.
- Marketing consultant = cheaper than a divorce lawyer!
We understand your marketing program is a balancing act. So, why not take control with smart, cost-efficient business building marketing strategies? Call or come in for a free one-on-one consult from a PR/marketing professional.
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"P" Pick: 
KKTV-11 For more than 130 hours this CBS Colorado Springs affiliate broadcasted "live" during the Waldo Canyon Fire providing news, information and updates. This was the first local TV station to do so and it was a comfort to all impacted by the fire to have this sustained on-air presence. KKTV provided an important public information service during a crisis and deserves this recognition. |
Research For Your Organization, Special Event Or Issue Advocacy
 We take the time to find information that will support you
Nearly 1 in 10 Employees Bring Work Home
9% of nonfarm workers bring some of their work home on a typical workday, a study by the U.S. Bureau of Labor Statistics shows. Most of those who do so are male, older, white, and married, but not all are office workers: 3% of the taker-homers are in construction and maintenance, the same percentage as in service jobs. The most common reason for taking work home is to finish tasks or catch up. Read more. |
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"Mr CAT"
Communications Assessment Tool
Here Now! |
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services. Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Clients! Interns!
Let's Talk
We are building our client list for 2012. We still have room in our company portfolio. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+1600 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more...
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About Us
We are a great group of creative experts who will take your public relations to new levels!
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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