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| ePerini Newsletter taking public relations to new levels |
perini & associates
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 Have an iPad Yet? When the iPad first arrived on the scene, there was concern that magazines would have a hard time breaking through all the video games, movies, countless apps and all the other media available to consumers.
Turns out people are spending more time and ever reading on tablets and e-readers. And, the good news: Consumers want MORE magazine content.
Other key findings:
- 89% want magazine apps to have standardized functions and navigational features.
- 70% are interested in the ability to buy products and services straight from digital magazine editorial.
- 59% said they are spending more time reading digital magazines since getting a mobile device.
- 55% said they sometimes tap on ads in electronic magazines.
- source: The Association of Magazine Media-Commissioned Study by Affinty as reported in Adweek.
Mike Michael B. Perini, ABC perini & associates//719-6515943 taking public relations to new levels |
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ePerini Available Here
 The latest copies of ePerini, monthly electronic newsletter, can be found at this link. Click here.
What a great resource for public relations, marketing, social media - you name it!
A helpful resource we provide FREE to all our fans! Enjoy.
Past topics have included:
- Why You Need a Website
- 12 FREE Tips to Promote Your Nonprofit
- 5 Ideas to Re-connect
- So, You Want to Plan a Special Event
- It's All About Content
- Role of PR in Fundraising
- To "QR" or Not -- Why You Need to Get Smart About QR Codes
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Tips To Promote Your Small Business and Nonprofit
It's A Spring Thing!
It's Spring!
For many, Spring is a great time for cleaning or starting fresh with new experiences and ideas. How about we use the next couple of weeks to start fresh with new tools on how to promote your small business or nonprofit?
Which of these public relations tactics do you use to promote awareness of you company or nonprofit?
- Write and distribute press releases online about newsworthy activities
- E-mail media professionals directly with news of your company or nonprofit
- Call media professionals on the phone to set up a time for lunch
- Social media posts
- eBlasts to your customer list
- Hosting special events for influencers and prospects
- Write by-lined articles and blog posts
- Engage with community and philanthropic organizations
- Sponsorships
- Provide pro-Bono services
Or, maybe you do none of the above. I would like to hear why not if you do not. (customerservice@periniassociates.com)
Well, it's Spring! I recommend you do a little Spring cleaning and integrate these tactics into your daily business or nonprofit cycle.
Working with a PR agency to promote awareness about your small business and/or nonprofit should also be a Spring thing! Your brand will be better for it. We can assist.
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Best Jobs 2012: Public Relations Specialist
We Are Looking For Interns[Editor's note: U.S. NEWS and World Report article that lists public relations specialists as one of the best jobs of 2012.]
by Kimberly Castro
The Rundown:
Whether you're the press secretary for the President of the United States, a communications director for Google, or a media specialist for a small nonprofit, your main goal is to generate positive publicity for your client and improve their reputation.
As a PR specialist, it's your job to cultivate and maintain close and productive relationships with journalists, bloggers, and opinion leaders. You'll be asked to create print and Web-based communications materials-which may include story pitches, press releases, Q&As, presentations, video scripts, and speeches-ensuring they are consistent with your client's image and message.
Other responsibilities range from acting as a company spokesperson for a wider variety of media inquiries and speaking directly to the press on behalf of your client (sometimes deflecting negative criticism) to preparing your client for press conferences, media interviews, and speeches.
Social media outreach has become an integral part of a PR specialist's job in recent years. "With the onset of social infrastructure such as Facebook, LinkedIn, Twitter, and Pinterest, combined with the versatility of Web tools, the jobs of public relations specialists are growing at a fast clip," says Gerard Corbett, chair and CEO of the Public Relations Society of America (PRSA).
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 Why There Are Too Many Smartphones
...ePeriniReadview
Occasionally, I will recommend a news article, book, blog post, research or a short video clip to view relating to public relations. This "eperini Readview" references a MACWORLD article reprint from PCWorld.com about how smartphones are hurting consumers-mbp by Ginny Miles, PCWorld You just got the latest and greatest smartphone-one with a gigantic display and a dual-core processor. For three months, you're the happiest geek in town. Then an almost identical phone comes out, for the same price, but with a quadcore processor and an even bigger display. Oh, and it's a 4G LTE phone. Now, your 4G HSPA+ phone on the same network feels like a piece of garbage. And you're stuck with it for nearly two years-and maybe even longer because now you're afraid of falling into the same upgrade trap. Sound familiar? Last year, new phones seemed to be coming out every week. Perhaps the worst case of upgrade insanity involved the Motorola Droid Razr. Back in November, it was one of the hottest phones on Verizon. But it had one big issue: battery life. Over 3G and Wi-Fi, the battery lasted a reasonable amount of time. But over 4G, games killed the battery; and during my hands-on testing, when I streamed a video clip longer than 5 minutes, I saw significant loss of battery life. Still, customers seemed pretty happy with everything else about the phone, and it sold like hotcakes . |
Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. 
Users can browse other pinboards for inspiration, 're-pin' images to their own collections and/or 'like' photos.
Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting" via a global platform of inspiration and idea sharing.
Pinterest allows its users to share 'pins' on both Twitter and Facebook, which allows users to share and interact with a broad community.
Founded by Ben Silbermann, of West Des Moines, Iowa, the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors.
It is one of the "fastest growing social services in the world. |
Research For Your Organization, Special Event Or Issue Advocacy
 We take the time to find information that will support you
Why You Always Sit In The Same Place In Meetings
People exhibit territorial behavior when they take seats in public places, limiting themselves to small areas so they don't have to "renegotiate" seating arrangements with other people, researchers say. In one study by Marco Costa of the University of Bologna in Italy, university students showed strong attachments to specific areas of a lecture hall; on average, each student made use of just 2.4% to 2.7% of the seating area. Read more. |
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"Mr CAT"
Communications Assessment Tool
Here Now! |
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services. Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Clients! Interns!
Let's Talk
We are building our client list for 2012. We still have room in our company portfolio. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+1600 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more...
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About Us
We are a great group of creative experts who will take your public relations to new levels!
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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