In today's economy successful fundraising is difficult at best.

Making it even harder is the strategy used by many organizations to jump right into to what is commonly called, "the  ask".  In other words, to figure out the simplist way of getting the donor to give, i.e. by check, credit card, payment  program, any amount is ok plan, etc. 

This effort is often followed up with the promise of recognition of some sort, i.e., name on a banner, flyer, program, brief mention in remarks during a post campaign event.  All these elements are necessary, yes, for successful fundraising, but  have limited long-term value without first building a foundation with the potential donor by creating and facilitating conversations around the "who" and "why".  This critical component, that  will result in achieving better fund raising results, is the role of public relations experts partnering with fundraisers and using well tested strategies and techniques.

We all need to remember: The choices supporters make about which charity to donate to today can be won or lost on establishing the right messages -- this important task needs to be left to experienced public relations professionals.

Here are 10 important reasons why fundraisers need to give more attention to public relations strategies and methods.  Read more.

The PR world has changed!

Deciding how to do public relations can be a difficult task.  The world of PR has changed dramatically in the past several years due to the instant nature of communication brought on my mobile technology, the need to build stronger relationships to drive business and any "call to action"  and the global aspects of the right messaging, i.e., every story is now global.

Look, we know it's  a tough time, but now more than ever there is a need to manage conversations.  In spite of the recent difficult economic times organizations, according to a recent report from Forrester Research, are now increasing their PR and marketing budgets - up 6.7 percent over last year.

The recession coupled with falling readership of traditional media, the rise of online resources and the emergence of digital networks have lead to dramatic changes in the PR industry.  More than ever it is time to have a professional practitioner conduct an "exam" or better worded an ASSESSMENT.

The Communication Assessment Tool (CAT)© developed by Perini & Associates is a useful process to analyze the communications environment within an organization.  The tool can assist with a special event activity or even issue advocacy.  The tool works for start-ups, non-profits and businesses of all sizes.

The purpose of the tool is to accurately provide a business owner, CEO or organizational leader with a roadmap to integrate public relations strategies, tactics and procedure to  build brand awareness and credibility.  Connecting with target audiences through various tools/outlets is an organic method of communication. Doing so enhances brand loyalty and influence to create a demand for your product/service/support or event attendance.  However, you need help in establishing a solid baseline.  In other words, finding out the health of the "patient" before a road to recovery is chartered.  I often tell folks I am trying to find out if you need "two aspirins or open-heart surgery! "

It is important when going through the assessment...Read more

1. No Kill

Wild Blue Animal Rescue and Sanctary will not kill any animals under our care. Euthanization will only be used as a last resort for animals suffering severe injuries or illnesses that are causing extreme discomfort and poor quality of life for the animal. We hope to share our No Kill philosophy and efforts throughout our region in an attempt to build a more harmonious and healthy relationship between the people and animals of Colorado.

2. Natural Approach

We take the time to find information that will support you 

Smart-Phone Users Report Going Online While Driving.

What Could Nearly All Americans Possibly Agree On?

We are a great group of creative experts who will take your public relations to new levels! 

Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866