What Are The Best Commercials of 2011
Adweek List
We all watch commercials, right? Yes, if you have a digital recorder you might be able to skip through them occasionally, but why would you want to? Commercials are as American as apple pie and as ubiquitous.
Remember, commercials good or bad drive us to action as they seek to inform us of new products and advancements of products.
Also, let's not forget that commercials pay for the programs we see on television. They help pay salaries and the production costs of those programs. For as long as television has been around, it has depended on advertising as a way to make a profit and to cover the cost of the shows being aired.
Conversely, television has been and is now a good medium for letting advertisers reach a large audience to promote and raise awareness of their products. With the ever-expanding number of media options available, television remains one of the most popular and cost-effective avenues for reaching the advertisers' goals.
Here are the 10 best commercials of 2011 as reported in AdWeek. You will find three car commercials, candy, zombies, cats with thumbs, bears and hand-crafted characters.
I would like to hear from you. Do you agree with the list? What commercials would you have added? Deleted? My favorites are shown with the embed video. More at the link below.
10. Snickers Peanut Butter Squared - "Focus Group"Agency: BBDO, New York * Director: Jim Jenkins, O Positive
Editing: Number 6 * Effects: Framestore
View commercial9. Nissan Leaf - "Gas Powered Everything"Agency: TBWA\Chiat\Day, Los Angeles * Director: Dante Ariola, MJZ
Editing: Mackenzie Cutler * Effects: The Mill
View commercial8. Cravendale - "Cats With Thumbs"Agency: Wieden + Kennedy, London * Director: Ulf Johansson, Smith and Jones Films
Editing: The Whitehouse * Effects: MPC
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Cravendale - Cats with Thumbs |
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