ePerini Mast
VOLUME 2                                                                DECEMBER 2011
ePerini Newsletter         taking public relations to new levels

perini & associates


Perini

YouGov: Stockings, Unstuffed and Must Have Brands

  

Consumers will continue to be frugal this holiday, according to a new survey by YouGov.
  • 75% Expect to buy their holiday purchases at discount prices.
  • 63% Have stated that their purchases could be swayed by direct marketing offers, coupons or daily deals.
  • 31% Expect to spend less on credit this holiday.  Only 2% expect to spend more.
  • 47% Adults (18+) planned to start their holiday shopping before Thanksgiving.
  • 42% Are expecting to cut back on holiday spending.
Top mentioned "'must have" brands:  1. iPad; 2. Kindle; 3. iPod; 4. Xbox; 5 iPhone. Expected spending for the holidays in November and December:  $521 in 2010.  $451 in 2011. Top mentioned "must have" categories:  Clothing.  Gift cards.  Toys. Books.  Money.
 
Source: YouGov Holiday Shopping Survey 2011 as reported in AdWeek.

Seasons Greetings!   

 

Mike

 Michael B. Perini, ABC

perini & associates//719-6515943

taking public relations to new levels

 

IN THIS ISSUE
Find Us On LinkedIn-Facebook
Our Clients
Tip Of The Month
Social Networking
"P" Pick
Resarch For You
Our Practices
Dun & Bradstreet - CCR
Clients. Interns
Two Way Street
P&A On Linkedin and Facebook
Find news and information related to public relations and Perini & Associates.  Check for updates on clients, trends and company events.

 

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We are engaging in social media!  Come join us on Linkedin! View my profile on LinkedIn


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Happy Holidays:  Our clients are very special!
 
We want to thank our clients, many listed in this holiday poster.  Without you, we would not be able to stay in business and continue to grow.  Season's greetings and best wishes for 2012!  Thanks so much for your confidence and support in Perini & Associates!! 

Clients 2011
What Are The Best Commercials of 2011

Adweek List     

      

We all watch commercials, right?  Yes, if you have a digital recorder you might be able to skip through them occasionally, but why would you want to? Commercials are as American as apple pie and as ubiquitous.

Remember, commercials good or bad drive us to action as they seek to inform us of new products and advancements of products.

Also, let's not forget that commercials pay for the programs we see on television. They help pay salaries and the production costs of those programs. For as long as television has been around, it has depended on advertising as a way to make a profit and to cover the cost of the shows being aired.

Conversely, television has been and is now a good medium for letting advertisers reach a large audience to promote and raise awareness of their products. With the ever-expanding number of media options available, television remains one of the most popular and cost-effective avenues for reaching the advertisers' goals.

Here are the 10 best commercials of 2011 as reported in AdWeek. You will find three car commercials, candy, zombies, cats with thumbs, bears and hand-crafted characters.

I would like to hear from you. Do you agree with the list? What commercials would you have added? Deleted? My favorites are shown with the embed video.  More at the link below.

10. Snickers Peanut Butter Squared - "Focus Group"
Agency: BBDO, New York * Director: Jim Jenkins, O Positive
Editing: Number 6 * Effects: Framestore
View commercial

9. Nissan Leaf - "Gas Powered Everything"
Agency: TBWA\Chiat\Day, Los Angeles * Director: Dante Ariola, MJZ
Editing: Mackenzie Cutler * Effects: The Mill
View commercial

8. Cravendale - "Cats With Thumbs"
Agency: Wieden + Kennedy, London * Director: Ulf Johansson, Smith and Jones Films
Editing: The Whitehouse * Effects: MPC
Cravendale - Cats with Thumbs
Cravendale - Cats with Thumbs
For more of our favorites please click here.
 
Social Networking Is Provoking Change
The facts speak for themselves
 
 Numbers don't lie.  For example, look at the two charts presented in this post.
 
Social Media Stats (1)The implications for your business, non-profit or issue are significant.  If you aren't using social media in your public relations strategies and practices you are loosing multiple opportunities to engage in conversations with current customers, potential customers and supporters. We recommend that you take advantage of the possibilities that social networking allows.   So, how do you accomplish this?

Have your website checked by an expert for SEO. Make sure the search engine optimization or SEO  to improve visitors to your website "physical" comes with a prescription for success.

2.  Design a Facebook company or issue page and keep it updated.  Updates drive followership.

3.  Sign on to Twitter and "tweet" relevant activities, events and news to followers.  Follow key industry or issue professionals.SocialMedia stats (2)

4.  Build relationships. Take advantage of the possibilities that social networking allows by showcasing your knowledge.  Make sure you engage with others are a frequent basis.

5.  Become a blogger. Start blogging about your industry, business or issue.  Doing so, speaks volumes about your passion and committment to your product or service. 

"P" Pick: Keys of Christmas
Louis Colaiannia, Top 12 Holiday Album Louis Holiday Album

Keys of Christmas is a piano, instrumental and vocal new age album with 9 original and traditional holiday songs. Colaiannia is talented songwriter, pianist and concert performer from Denver, Colorado. Louis is also a Perini & Associates client.

Keys of Christmas, by musical artist Louis Colaiannia, has been selected by New Age Music World  as one of the top 12 holiday albums.
The album was officially released on December 1, 2011.

"When you listen to Keys of Christmas, you can tell right away the classically trained pianist who explores contemporary piano, jazz, new age and chill out music, has in fact produced a wonderful holiday arrangement," according to John Olsen, New Age Music World.

The album cover comes from a painting.  "My mom did this painting one week before she died.  She painted it at 94 yrs old, Colaiannia said.   Read more

Visit http://www.louismusic.com to sample or purchase Keys of Christmas by Louis Colaiannia, or on iTunes or at Amazon.com.

Research For Your Organization, Special Event Or Issue Advocacy
PuzzleWe take the time to find information that will support you 

Caffeine Cuts Men's Ability to Collaborate Under Stress
When it comes to collaboration on stressful tasks, caffeine impairs men's performance but boosts women's, according to research led by Lindsay St. Claire of the University of Bristol in the UK. The researchers say their laboratory study raises the question of whether men "fight or flee" while women "tend and befriend" under stress, and whether caffeine somehow intensifies those behaviors. Read more

How the Public Perceives Community Information Systems
Studies in three cities show that if people believe their local government shares information well, they also feel good about their town and its civic institutions. Avid information consumers from media and online sources are also more likely to be involved and feel they have impact. Read more

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You can find us in Dun & Bradstreet and the Central Contractor Registration.   A plus:  we are a Veteran-owned business!   And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America.
Clients! Interns!
Let's Talk
We are building our client list for 2012. 

We still have room in our company portfolio.  From start-ups to non-profit; from individuals to successful organizations.  Let's talk, as we can guide you to success.

Intern services?  If you would like to join our team please let me know by contacting our Customer Service representative.  For more...

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Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866

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