One of the best ways to keep your audience coming back is through email marketing.  I believe strongly that it's better and more effective than regular email.

Using attractive, professional-looking email communications to stay in regular touch with customers and prospects is a great method for building strong customer relationships.

Here are three reasons why you should consider email marketing:

1. Affordable. Email marketing is affordable regardless of budget.  Besides, you can save on paper and postage.  There's nothing to print, no stamps to buy, no envelopes to stuff, and no more paper cuts. Being "green" is an environmental friendly good result.

2. Boost customer communication. Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers' inboxes more accurately than regular email. So you'll avoid spam filters and be seen by more people. And you'll stay top of mind with people who want to hear from you.

3.  Target your audience. By segmenting your database and creating smaller customer lists based on their interests you can send more relevant and targeted messages. The result: more response and action on your emails.  After all, isn't that what you want?

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Perini & Associates announces Commercial 1, a new series of video spots.  "The purpose of these spots is to showcase the power of video in engaging in conversation," said Michael Perini, owner.

According to recent research of people who surf the internet, 83% of the time video is the medium most searched.  "When individuals are looking to how to do something, or how to support something, or buy something seeing a video often is the reason for making a decision," Perini said.

"There is an art in matching visuals, music and drama to create excitement and draw viewers into taking action," Perini said.

 

pclips is already a popular section on the website and company Facebook page.  "Adding a series of interesting commercials that can be viewed on Youtube and on television was the right step in leading by example  for current clients and potential ones," Perini said.

 

Elevate Films was chosen to mark all videos produced by Perini & Associates and reflects the branding campaign in Woodland Park, Colorado, heaquarters of the company.

 

"We would like to hear your comments about this commercial.  And, any ideas you might have for others," Perini said.

Perini Associates -- Taking Public Relations To New Levels (HD Version)

Tip Of The Month

Customers Driving You Crazy?  

ePerini Readview.  

   

Occasionally, I will recommend a  news article, book, blog post or a short video clip to view. This "eperini Readview" references the challenges business owners face with customers - mbp

 

Customers Driving Your Crazy - You're not alone

By Rhonda ABRAMS, USA TODAY  

 

Customers - can't live with 'em, can't live without 'em. If you're in a business with lots of customers, many days you may wonder, "Why do I have to be nice to these people?" People who are otherwise nice, smart, patient, somehow can become demanding, dumb and pushy when they become customers.

 

Yet, in today's world, it's imperative for all businesses, but especially small businesses, to excel in customer service.It may be the only thing that keeps customers coming back, as they can often buy products cheaper online or at superstores. And online review services like "Yelp" are only a click away. Make a customer mad, the whole world soon knows.

 

That makes customer service in a small company critical for survival. But it doesn't mean it's always easy.

For instance, in my company, we sell a software program that previously did not work on Apple computers. All over our website - in big letters - we had reminders: "Won't work on Macs." Yet, every week a customer called us when they discovered it wouldn't work on their Mac. Duh!

 

Getting frustrated at the seeming illiteracy of customers would have done us no good. All it would have done is created an atmosphere of "us vs. them." Instead, we needed to change our attitude and view our customers as partners. We looked to see what we could learn. (One thing - we needed to have a Mac version of our software, which we now do.)

 

And that's the first step in providing great customer service - an attitude adjustment. Approach interactions with your customers as a relationship, not just a transaction.

 

Some experts advise thinking of the "lifetime value of a customer." After all, refunding $50 may not matter much, if it keeps a customer coming back month-after-month. But even if you're only going to deal with a customer one time, if you approach it as a relationship, you're much more likely to develop a fan who will spread the word about your company.

 

In particular, great customer service depends on:

 

1. Integrity: The basis of all great customer service is delivering a great product or service with honesty and fairness. You MUST deliver the product or service as offered or better. And your prices must be fair - even if not the least expensive.  Read more 

 

We take the time to find information that will support you 

66% of the movies and TV shows published on the main portals of BitTorrent, the most popular application for internet file sharing, in violation of copyrights come from approximately 100 people - a tiny fraction of the tens of thousands of users who swap files, say Rubén Cuevas and other researchers at the University Carlos III in Madrid, Spain. A similarly small number are responsible for 75% of the site's downloads. Read more

Most U.S. consumers are aware of the risk of storing digital content on their PCs: 51% of people questioned in Deloitte's "State of the Media Democracy" survey say they have experienced a computer or hard drive failure that caused them to lose photos, movies, or other digital content.  Read more

60 miles per hour, 1 inch of rubber! More than 100 of the best  cyclists in the world came to Colorado to climb up and down treacherous mountains.  For six days a worldwide audience (100 million worldwide viewers with 25 hourse of coverage on NBC and Versus and airtime in 160 other nations) watched the race. 

The public relations and marketing strategy for this complex activity was top-notch. Special event organizers can benchmark from this activity that had public relations experts on staff.  More than $10 million was pumped into the inaugural competition.  Roughly 1 million spectators lined the route over 508 miles across 11 Colorado cities.  The six stage race plus prologue was the largest spectator event in state history, with a financial impact between $50 and $70 million, according to Colorado Tourism Office predictions. The event will return to Colorado in 2012.