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VOLUME 2                                                                      JULY 2011
ePerini Newsletter         taking public relations to new levels

perini & associates


Perini

 

Here's The Impact! 

 

I was asked recently, "What's my influence score?"  That's a great question and it goes directly to the core of what my company is all about -- results! 

 

The ability to deliver for the client is both an art and science.  Issues matter.  Strategies matter. Activities matter. Research matters. 

 

Everyone who wants to build relationships is trying to influence others with a "call to action!"  To purchase something.  Or, to support something. It is a red ocean of competitors out there and you want to be above the crowd -- your voice heard. 

 

My impact is centered on experience, backed by a great team with more than 20 practices or services we can offer.   

 

Best of all, my impact is at competitive pricing and it only takes a phone call to increase your impact.  Learn more about Perini & Associates on our Facebook page.

Find us on Facebook 

 

Mike

Michael B. Perini, ABC

perini & associates//719-6515943

taking public relations to new levels

IN THIS ISSUE
Find Us On Facebook
Why Video?
eperini Readview
Buy Veteran!
Resarch For You
Our Practices
Dun & Bradstreet - CCR
Two Way Street
Clients. Interns
P&A On Facebook
Find news and information related to public relations and Perini & Associates.

Become a FAN!

Check for updates on clients, trends and company events.
WPElevateLogo
We are engaging in social media!  Come join us on facebook!

Read more
Tip Of The Month

Why Video?    

 

Well, for one thing it is the fastest growing medium.  For another when people are surfing the internet 83% of the time they are looking for videos like this one.
Why Video
Why Video
eperini Readview ePerini Readview

One Hundred Tweets of Solitude 

 
Occasionally, I will recommend a  news article, book, blog post or a short video clip to view. This "eperini Readview" references the promise of technology.

How many times a day do you check your email?  The question Jessica Bennett asks:  Could modern gadgetry be making us more lonely than ever?

What do you think?  Please read more.  It's worth it!

By Jessica Bennett, NEWSWEEK

How many times a day do you check your email? When you wake up? Before bed? A dozen times in between? If you're like many of us, the red blinking light of a BlackBerry is the first thing you see each morning-you've got mail!-and the last glimpse of color to fade out before bedtime. It's constant and nagging-yet most of us say we can't live without it. Add Twitter, Facebook, and the rest of our social-media obsessions to the mix, and the technology that was supposed to simplify our lives has become the ultimate time-suck: the average teen spends more than seven hours a day using technological devices, plus an additional hour just text-messaging friends.

The advantage to all that gadgetry, of course, is connectedness: email lets us respond on the go, and we are in touch with more people during more hours of the day than at any other time in history. But is it possible we're more lonely than ever, too? That's what MIT professor Sherry Turkle observes in her new book, Alone Together, a fascinating portrait of our changing relationship with technology. The result of nearly 15 years of study (and interviews with hundreds of subjects), Turkle details the ways technology has redefined our perceptions of intimacy and solitude-and warns of the perils of embracing. . . Read more

Gratitude. Trust. Patriotism. Why Not Buy Veteran?

BuyVeteran Buy Veteran is a national campaign spearheaded by the National Veteran-Owned Business Association (NaVOBA) to bring the success and momentum of the National Veteran Business Movement to all of America's 3 million veteran-owned businesses.

In 1999, the federal government passed Public Law 106-50 that set a mandate to award 3 percent of all federal contract and subcontract dollars to service-disabled veteran-owned businesses.

In addition, nearly 15 percent of FORTUNEŽ 1000 companies set goals to include veteran-owned businesses in their supply chains as part of their supplier diversity programs.

Recent nationwide polling revealed that it's not just the government and large corporations that want to Buy Veteran - the average American consumer wants to Buy Veteran too! In fact, two-thirds of respondents said they'd rather purchase from a veteran-owned business than a non veteran-owned business.

This is where the Buy Veteran campaign comes in. Buy Veteran lets everyday, Main Street, consumer-facing veteran-owned businesses in every city and small town in America capitalize on the trust and gratitude to help their businesses grow.

Perini & Associates is a veteran-owned business.  I am proud of my 30 years in the United States Air Force.  That experience has taught me leadership and what it takes to provide timely advice and council at the highest standards.

The message is simple: "Hey America", you trust veterans and want to thank them for bravely serving our country? Then support the 3 million American businesses owned by military veterans. Buy Veteran."

A recent nationwide poll revealed that 95 percent of American consumers feel a sense of gratitude toward veterans and two-thirds said they'd be more likely to buy from veteran-owned businesses. Americans trust veterans who trained under a strong code of ethics.

The American people want to "thank" veterans, not "donate" to them. Big difference.

Eat at a veteran-owned restaurant. Let a veteran-owned contractor remodel your house. Hire a veteran-owned tax preparer or lawyer. Drop off your laundry at a veteran-owned drycleaner. And, when you need public relations/marketing advice find a veteran-owned firm.  It's good business. And it's good for our economy.

You can easily tell a veteran-owned  business when you see this badge -  pictured here in this post and on the front page of the website - on display in the most obvious location on a storefront so passers-by and all  customers will know they can trust that business because it is veteran-owned.

Buy American. Buy Local. Now Buy Veteran.

Please follow me on Twitter and make your comments.
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Research For Your Organization, Special Event Or Issue Advocacy
PuzzleWe take the time to find information that will support you 

The American public is sharply divided in its judgments about the sweeping changes in the structure of the nation's families that have unfolded over the past half century. About a third of the public generally accepts the changes, a third is tolerant but skeptical and a third considers them bad for society  Read more

People whose last names start with letters toward the end of the alphabet tend to respond more quickly to sales and other purchase opportunities, perhaps because they had to wait for things as schoolchildren, say Kurt A. Carlson of Georgetown University and Jacqueline M. Conard of Belmont University.    Read more
"P" Pick
4th Annual Vino & NotesGreat Event!  New Location!

Vino&Notes

When: Saturday, August 13, noon until 6 p.m.      

Phone:  719.686.1409   

Price: General Admission $25; Military $20

 

The Charitable Treasures Workshop has announced the 4th annual Vino & Notes Wine, Food and Jazz Festival at Memorial Park in Woodland Park, Colorado. Commemorative Wine Tote to first 500 entrants.

 

Wine, food and jazz festival and all the celebrations of Summer are being planned for the 4th year on August 13, 2011 in Woodland Park, Colorado.

 

"We have 20 Colorado wineries signed up and our vendor spots - more than 50 -- for food, crafts and unique items are sold out," said Jamie Caperton, Executive Director, Charitable Treasures Workshop.

 

"This exciting outdoor afternoon of fun will be showcased with three outstanding jazz groups including the Michael Friedman Jazz Trio, Max Wagner Trio and Tony Exum, Jr.," Caperton said.

 

WebsiteBiker 
www.periniassociates.com
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Resources

Library
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Our Practices
More than 20!

By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative.

We provide clients with professional counsel and diverse services.Some of our major services include:  For more...

Government Registered/Certificates
Veteran Small Business Owned

You can find us in Dun & Bradstreet and the Central Contractor Registration.   A plus:  we are a Veteran-owned business!   And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America.
Two Way Street
Check out our blog!
Our blog site is getting rave reviews.  Look.  Comments (+1300 to date!).  Return often.

RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222>  feed.   For more...

Clients! Interns!
Let's Talk
We are building our client list. 

We have several currently.  From start-ups to non-profit; from individuals to successful organizations.  Let's talk, as we can guide you to success.

Intern services?  If you would like to join our team please let me know by contacting our Customer Service representative.  For more...

About Us
We are a great group of creative experts who will take your public relations to new levels! 
Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866

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