ePerini Mast
VOLUME 2                                                                      MAY 2011
ePerini Newsletter         taking public relations to new levels

perini & associates


Perini

Taking PR to New Levels!

 

Perini & Associates provides world class counsel based on years of experience, satisfied clients and innovative approaches that produce results you can count on.  

 

We know it's a tough time but now more than ever there is a need to manage conversations and we have a lot to offer to help you reach new levels.

 

The recession coupled with falling readership of traditional media, the rise of online resources and the emergence of digital networks has led to dramatic changes in the PR industry.  

 

Perini & Associates is a new breed of consultancy that understands how to achieve your goals in this new and exciting world. We walk the talk and are comfortable with what lies ahead; let us guide you.

 

Mike

Michael B. Perini, ABC

perini & associates//719-6515943

taking public relations to new levels

IN THIS ISSUE
Find Us On Facebook
Online Video Series
Tip Of The Month
ePerini Readview
Resarch For You
"P" PICK
Our Practices
Dun & Bradstreet - CCR
Two Way Street
Clients. Interns
P&A On Facebook
WPElevateLogoFind news and information related to public relations and Perini & Associates.

Become a FAN!

Check for updates on clients, trends and company events.

We are engaging in social media!  Come join us on facebook!

Read more

   


pclips:  Online Video Series
pClipsOnline video is the fastest growing medium. It's going to be how we communicate.  This new series captures the best examples of public relations humor, information and education.

This new series of online videos, titled "pclips" will be posted initially on the Perini & Associates facebook page and then later on the company website, according to Michael Perini, company founder.

"Online video has seen tremendous growth in recent years," Perini said.  "We wanted to use this medium to help inform, educate and yes, even laugh at the public relations discipline," he said.

Video is being produced for internal communications, training, social media, events, marketing, online advertising, contests, media relations, external communications, awareness, education, and reports, according to industry sources.

Video clips are selected from the internet and posted on the company's facebook page weekly.  Producers can also email their public relations-related videos to: [email protected].  "Eventually we will produce our own clips," Perini said.

Why this new effort now?  "People react more to visuals than text and we need to use this human characteristic to engage with current clients, company fans and potential customers," he said. "We  have been building our company during the past year and I thought the time was finally right to go to the next level in demonstrating our ability to use this powerful medium of influence," Perini said. 

Go to our company website to find the latest pclips video. A mixture of content can be found from a variety of sources. Here is a popular selection below.
PR 2.0. The Cartoon
PR 2.0. The Cartoon
"Our picking an online video will increase viewership for the producer as well as showcase some of the best and worst public relations practices," Perini said.

"Using these video case studies  will reinforce what we tell clients about how to tell or not tell their story."

"In the end it's all about being able to engage and online videos are the new "handshake" for our society," he said.


 

Tip Of The Month   

To Social Media or Not? 

 
500 billion. That's the number of impressions that consumers share with others online about products and services annually, say Josh Bernoff and Ted Schadler, Forrester Research analysts and the authors of "Empowered", as reported in the December issue, Harvard Business Review.

More than 60% of those impressions are shared on Facebook, and 16% of users generate 80% of messages and posts about products and services.
Social Media Wheel
"Despite the headaches they can cause, sites like Twitter, Facebook and YouTube are powerful tools for spotting trends and communicating with employees and customers," according to Brian J. Dunn, CEO of Best Buy.

More and more the key lesson about social media: Your message has to be where people are.  Today, that means being on social networks.

"Since 1995 the internet has become a utility, much like electricity," Dunn says.  "People no longer view it as a discretionary expense, even in tough times: It's essential." 

So here is a quick tutorial, Social Media 101.  Read more

  Do you use social media?   Let's hear from you. 
Find us on Facebook
ePerini Readview:  Growing Up Digital

ePerini ReadviewOccasionally, I will recommend a  news article, book, blog post or a short video clip to view. Journalist Matt Richtel nails it.  How many of you have children who are already being impacted?   mbp, perini & associates

Growing Up Digital, Wired for Distraction
The New York Times -- by MATT RICHTEL

REDWOOD CITY, Calif. - On the eve of a pivotal academic year in Vishal Singh's life, he faces a stark choice on his bedroom desk: book or computer?

By all rights, Vishal, a bright 17-year-old, should already have finished the book, Kurt Vonnegut's "Cat's Cradle," his summer reading assignment. But he has managed 43 pages in two months.

He typically favors Facebook, YouTube and making digital videos. That is the case this August afternoon. Bypassing Vonnegut, he clicks over to YouTube, meaning that tomorrow he will enter his senior year of high school hoping to see an improvement in his grades, but without having completed his only summer homework.

On YouTube, "you can get a whole story in six minutes," he explains. "A book takes so long. I prefer the immediate gratification."

Students have always faced distractions and time-wasters. But computers and cellphones, and the constant stream of stimuli they offer, pose a profound new challenge to focusing and learning. 

Read more



Research For Your Organization, Special Event Or Issue Advocacy
PuzzleWe take the time to find information that will support you 

Since 9/11, there have been major terrorist attacks in Great Britain, Spain and other countries. And in the United States, there have been Orange Alerts and numerous near misses involving bombs smuggled aboard aircraft and in parked cars. Read more

To test your knowledge of prominent people and major events in the news, take this short 11-question quiz.   Read more from the research
"P" Pick

Kensington KeyFolio Keybaord and Case  


Keyboard for iPad 1Once you get your hands on the iPad, it will be hard to get them off.  However, it might be easier to use if you had a keyboard that felt "real".  Well here is the one we like. 

The Kensington KeyFolio not only protects your iPad when on the road but also provides a handy wireless Bluetooth keyboard and handsfree stand when you reach your destination. The rubberized keys were specially designed to cushion your iPad screen from bumps and scratches when the folio is closed.  This is a keeper!

WebsiteBiker 
www.periniassociates.com
CAT Tool
"Mr CAT"
Communications Assessment Tool
Here Now!  
Resources

Library
Company News
Tips
Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative.

We provide clients with professional counsel and diverse services.Some of our major services include:  For more...

Government Registered/Certificates
Veteran Small Business Owned

You can find us in Dun & Bradstreet and the Central Contractor Registration.   A plus:  we are a Veteran-owned business!   And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America.

Two Way Street
Check out our blog!
Our blog site is getting rave reviews.  Look.  Comments (+1100 to date!).  Return often.

RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222>  feed.   For more...

Clients! Interns!
Let's Talk
We are building our client list. 

We have several currently.  From start-ups to non-profit; from individuals to successful organizations.  Let's talk, as we can guide you to success.

Intern services?  If you would like to join our team please let me know by contacting our Customer Service representative.  For more...

About Us
We are a great group of creative experts who will take your public relations to new levels! 
Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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