Our company has developed  a  tool to assist managers of organizations, events and issues with determining public relations requirements. The new assessment tool provides the company executive, event coordinator, or issues advocate with a roadmap designed to integrate public relations practices - top to bottom - for success. There are three tools available:

Organization-CAT
Issue-CAT
Event- CAT

Each Communication Assessment Tool (CAT) is useful in analyzing the communications environment within an organization, event or issue.  The tool works for start-ups, non-profits and businesses of all sizes.  CAT is also very useful for the volunteer leader attempting to set up an event or activity.

"It really is the tool for the rest of us," said Michael Perini, owner of Perini & Associates.

"It 's not 'one stop shopping' for successful public relations anymore and this tool combines strategies, capabilities and tactics," said Perini.

Perini & Associates experience is what makes this assessment tool so valuable.   The experience of more than 30 years in the PR field by  Perini and then adding the company's experienced associate team to the assessment process is the difference.

Most often, analyzing the benefits of PR integration has been subjective and haphazard at best. From a client's perspective, they don't often go through a rigid analysis.  Why?  "They think they understand PR because they have a website or have written a press release," Perini said.  "The results of this tool allows focus and synergy," he said. Read more

One of the services we offer is business development strategies.  In today's instant information world telling others  - customers, stakeholders, or even a global public - about your products and services is more important than ever to grow your business.

Most experts agree that with business development comes developing strategy, plans and agreements.  Also key is creating markets and materials and providing business, political and market intelligence.

But what's next for "BD"?

In the field of commerce it's important to look beyond the inbox of today's workload and create a "blue ocean" for success.  If you haven't done so, I would recommend  you read "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant". Authors W. Chan Kim and Renee Mauborgne outline a detailed process for creating a "blue ocean" or a new market space vs competing in an overcrowded "red ocean" in your  existing industry.  In my view, this perspective makes sense and really is a cornerstone for what's next in business development.  The world is really flat!

Here are some other techniques I see being more important for penetrating markets:  Read more

We take the time to find information that will support you

Do you know more than the average American? Test your own knowledge of current affairs against that of the broader public from a reputable research center.(read more from the research)   Read more  

A recent national survey by the Pew Research Center for the People & the Press, conducted Nov. 4-7, 2010 details what major attacks to our nation have done to the public mindset.  According to the study, there is little evidence that close calls in this country or terrorist attacks overseas have led to a fundamental change in the public's worries about terrorism.   Read more

Marketing Lessons from the Grateful Dead, written by David Meerman Scott and Brian Halligan

Long before the terms 'inbound marketing' and 'social media' were coined, the Grateful Dead were using these strategies to become one of the most successful bands of all time.

They made a series of difficult and often unpopular decisions in order to differentiate themselves from their competition by providing the highest quality service to their fans, not just a product.

Each chapter presents and analyzes a marketing concept practiced by the band with current day examples of the that concept in action.