ePerini January 2011

VOLUME 2 / NUMBER 1 JANUARY 2011

ePerini Newsletter taking public relations to new levels

perini & associates

2011: Where is the destination?

Are you wondering where public relations is going in 2011?

Here at Perini & Associates our task is to anticipate communication trends and serve our clients with up-to-date information and counsel so they can thrive in their business, special event or issue advocacy.

So, yes, we have given a lot of thought to what to expect in the instant information age in which we all will work, live and play during the next 12 months.

The impact of new communications methods on building and maintaining relationships brought about by the rapid innovation of products, in a world where many believe that "it's the economy, stupid," will continue to be the context in which we address the challenges ahead in public relations strategies, practices and programs.

Here is where we think we are going in 2011. We would like you to join us.

Mike

Michael B. Perini, ABC

perini & associates//719-6515943

taking public relations to new levels

IN THIS ISSUE

Dun & Bradstreet - CCR

Two Way Street

Clients. Interns

Elevate Your Attitude...

To promote the Woodland Park area as a unique and distinctive community destination in the Pike's Peak region, the Greater Woodland Park Chamber of Commerce, the City of Woodland Park Office of Economic and Downtown Development (OEDD), and the Woodland Retail Alliance established a project in collaboration with partnering community organizations to develop a fresh brand and marketing strategy.

"The intent is to build recognition for Woodland Park's myriad amenities and make it the preferred destination for local and regional consumers and beyond, generating more business and revenue for the community," said Mike Perini, Woodland Park Area Marketing Task Force spokesperson. Read more

PR Prescription For Nonprofit Success

There are currently more than 1.5 million nonprofit and charitable organizations in the United States, according to the National Center for Charitable Statistics

In a world where sharing is more critial than ever, how do nonprofit organizations "tell their story" with so many of them reaching out by-in-large to the same public? A public , by the way, that is strapped for free time and resources.

Look around you. We all know folks who are struggling now in the current economic crisis.

Truly all these organizations have the same challenge: to reach out in a embracing manner that informs, educates and becomes a call to action whether it be volunteering or those dreaded two words: F U N D R A I S I N G.

Many nonprofits, especially at local and state levels, do not have the in-house public relations staff to provide that key advice and counsel in the 24/7/365 instant information world in which they must compete for time and attention. Read more

Tip Of The Month

Part 2: News Media To Engage or Not?

President Abraham Lincoln once said, "With public sentiment, nothing can fail. Without it, nothing can succeed".

No matter what sector you work in, long-standing success won't come without the support of an informed public.

In Part I of this series on media relations, I discussed several key factors, that if applied appropriately, will make for a successful media engagement.

My experience working with the media has produced some important lessons learned. And, if you think you don't need to worry about standing in front of a camera...just check the news today! From these links see how many CEO's, educational leaders, government organizations, non-profits, advocacy leaders are finding themselves in the news.

Research For Your Organization, Special Event Or Iissue Advocacy