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VOLUME 1 / NUMBER 7 NOVEMBER 2010
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| ePerini Newsletter taking public relations to new levels | perini & associates |
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 Fewer Journalists Standout Anymore
Reflecting today's fragmented news landscape, about half of the public offers no specific answer when asked to name the journalist or newsperson they most admire.
"No journalist is named by more than 5% of the public in response to an open-ended question," according to the Pew Research Center for the People & the Press.
While individual mentions are few, the most frequently named journalists continue to include both network anchors and cable hosts, according to the report.
For more...
Mike
Michael B. Perini, ABC
perini & associates//719-6515943
taking public relations to new levels |
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500 Hundred Opinions
We have reached the 500 mark! From individuals wanting to know more about public relations practices to business owners seeking useful tips to improve their services. From around the world, we are beginning to develop a significant group of individuals depending on the Perini & Associates Blog and willing to send us comments. Your inputs, in a nutshell, continue to show us the importance of providing this blog on a regular basis. From facts to case studies. From tips to useful information to assist you in your business, event or advocacy - I thank you so, so much for your interaction. The comments below are typical of what we have heard and you can find them all - and more - in our current and previous posts. Please let me know if there is a topic that we should post or how we might improve our blog. "This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!""I did like the article very much. Really was helpful. You know what was great? You only elaborate to a point with short and snappy answers. I believe that this approach will help and sustains followers running around searching for any advice. Your blog doesn't require a reread." "Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!""Great information! You write it very clean. I am very lucky to get these tips from you." "Fantastic Info. Tweeted about it. I'll bookmark this post too.""Hey, found your blog on Google and I will definitely be recommending and coming back to the site! =)" "Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift."
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ASSOCIATE: Andrew Hershberger
 Perini & Associates is proud to announce Andrew Hershberger as a new associate. "Andrew brings seventeen years of professional experience in graphic design, branding, marketing and advertising," Michael Perini said. "He provides the agency and consulting expertise we needed to expand not only our business but yours," Perini said. "From travel and tourism to healthcare and retail brand development, he has creative award-winning solutions to maximize market awareness and generate direct 'ROI' (Return on Investment) for clients," Perini said. "Andrew is not only creative but he knows how to balance that talent with business sensibility. Definitely, he has the edge needed in today's high impact world of graphics," Perini said. His list of awards include multiple Las Vegas Ad Federation and Pikes Peak Ad Federation "Addy" Awards including "Award of Excellence" and regional "Addy." He was recognized as -- 50 Designers To Watch in 2000 -- by Graphic Design USA Magazine. Selected to design a new logo for Las Vegas Chamber of Commerce and commissioned to write an article for Chamber's "New Member Handbook" on Branding. Kent State University Portfolio Award. "When you look at his performance he has what it takes to help us take clients needing design to new levels," Perini said.
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Practices
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services.
Strategic Communications Services
Reputation/Relationship Management
Access Services
Business Development/Branding/Sponsorship
Government Affairs
Public Affairs
Minority/Multicultural Relations
Message Development
Direct Marketing
Event and Seminars
PR Coaching
For more...
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Garden of Public Relations
Can you navigate through the weeds?
The National Gardening Association (NGA) reports that an average of 80 million U.S. households - three out of four - have participated in one or more types of indoor and outdoor do-it-yourself lawn and garden activities annually for the last five years.
More businesses, event planners and advocacy leaders are participating in the "garden of public relations". As these people navigate through the "weeds" and climate and plant hardiness zones of PR some very interesting results are coming to light.
For example, a beverage brand recently measured the impact of PR versus other forms of marketing.  The findings are typical: The data showed that $1.00 spent on TV advertising delivered $1.10 in sales. Trade advertising delivered a return of roughly $2.20 for every dollar spent, and PR delivered an outsized $8.00 for every $1.00 invested, the best of any marketing agent tested. Four percent of all incremental sales were attributed to PR.
This may not sound like much return on investment, like all those gardens in backyards across the USA, but it represents tens of millions of dollars. PR is also the only form of marketing to lift all gardens, regardless of type: "When news coverage was positive and prominent, every form of marketing was more efficient and more effective," according to the Institute for Public Relations.
So, how is your PR gardening expertise? Here are several tips to make your garden produce. For more...
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TIP OF THE MONTH
Salute a Veteran
 Veterans Day, November 11 - a day to honor the veterans of all branches of our Armed Forces. In 1999, a postage stamp was issued to honor those who served. Please take a moment and reflect on what the sacrifices by these individuals has meant to your family, the nation and our way of life. Veterans have taught us much and we should learn from history and guard against a degradation of a weakened American defense -no small public relations challenge. This month of November, please take a moment to thank a veteran for their significant sacrifice. Not sure you know any veterans? They are everywhere. Every age. Every race. Every social status. You will find them at the store and in the office. At the gym and in the restaurant. Hiking. Biking. At the post office. Shake their hand. Let them know you appreciate them. So today, honor and recognize all of our American service members, past and present, and salute them for service to our country, both in uniform and out. Send me any names of those you know and I will post them in my blog! |
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"P" Pick
Inaugural 9/11 Blue Valor Run Will Ride The P.O. Ken Tietjen Memorial Foundation, in cooperation with The National Law Enforcement Officers Memorial Fund and the Twin Towers Initiative, proudly announce the inaugural 9/11 Blue Valor Run. This one day, 226-mile charity motorcycle ride will take place on Thursday, May 12, 2011, beginning from Ground Zero in New York City and ending at Police Week in Washington D.C. For rider and sponor information contact Ben Caperton (719) 686-1409. For more...
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"Mr CAT"
Communications Assessment Tool
Coming Soon!
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the
client and understanding the target audience we achieve outcomes that
are transformative. We provide clients with professional counsel and
diverse services.Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+500 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more...
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Clients! Interns!
Let's Talk
We are building our client list. We have several currently. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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About Us
We are a great group of creative experts that will take your public relations to new levels! |
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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