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VOLUME 1 / NUMBER 6 OCTOBER 2010
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| ePerini Newsletter taking public relations to new levels | perini & associates |
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 Happy Halloween!
Don't let the ghosts and goblins of public relations practices scare you away from integrating them into your business, organization or event.
We provide world class counsel based on years of
experience, satisfied clients and innovative approaches that produces
results you can count on.
Let us guide you!
Reputation Management
Public Affairs
Access Services
Business Development
If you know anyone who might need our consulting services please don't hesitate to contact us.
Mike
Michael B. Perini, ABC
perini & associates//719-6515943
taking public relations to new levels |
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24 - Crisis Communications
One of the most edgy TV shows is all about crisis communication -24. The iconic clock is always ticking in this real-time action series found on FOX about U.S. counterterrorist agent Jack Bauer (Kiefer Sutherland) who tries to save the country from foreign and domestic enemies in the course of 24 grueling hours (with each hour a separate episode). I have been a fan for years. I find that the best time to watch new episodes is when my heart is already racing while on the treadmill. Each episode is  packed with a series of incidents that require crisis communications. A "crisis," in public relations terms, is any event that draws intense, negative media coverage and interferes with normal business activity. Crises can cost organizations millions of dollars to repair or can potentially close a business for good. Whether driving a car, helicopter or running down a street shooting at terrorists and trying to save innocent people, Jack is constantly engaging in decisions and conversation that the aftermath, if real, would leave companies in serious situations to handle. This show, which just had the series finale 24 May, is all about getting the truth out - the goal when communicating to the public during a crisis. Chances are your company is going to experience a crisis of some kind in the next several years. How you handle the crisis with the public, the media and your own people will determine whether that crisis builds or damages the credibility and thus the potential return-on-investment (ROI) for your company. In 2006, the following industries racked up the most business crises, according to the annual "Business Crisis Trend Report" by the Institute of Crisis Management: (1) Airlines; (2) Software Makers; ,(3) Pharmaceutical companies... For more
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NEW ASSOCIATE: Steve Turner
Perini & Associates is proud to announce Steve Turner as an associate.
"Turner brings two decades of professional experience in media relations," Michael Perini said.
"He has worked on dozens of campaigns on a national, regional and local basis with clients in architecture/construction, finance, health care, high-tech, home improvement, retail and sports marketing," Perini said.
Steve specializes in media relations and has helped clients secure coverage on network television and radio, major daily newspapers, business journals, trade journals and numerous online publications.
"He has a thorough understanding of social media," Perini said.
He is an active member of the Public Relations Society of America and lends his expertise to various charity endeavors such as the Arthritis Foundation, Children's Miracle Network, and YMCA.
"I have seen Steve's work. It's creative and meets our vision of taking public relations to new levels," Perini added.
"We know it is a tough time but now more than ever there is a need to manage conversations and Steve's talent adds to our growing bull pen to help clients of all levels."
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Practices
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative. We provide clients with professional counsel and diverse services.
Strategic Communications Services
Reputation/Relationship Management
Access Services
Business Development/Branding/Sponsorship
Government Affairs
Public Affairs
Minority/Multicultural Relations
Message Development
Direct Marketing
Event and Seminars
PR Coaching For more...
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Zero to 60!
= Road to Nowhere
 There is the temptation to try every new gadget. Eat at every new restaurant. Try the latest aerobic exercise. Or, be the first to punch that accelerator on a new car.
Going at public relations can be very similar for those not schooled in the art and science of PR. Wanting to add every new practice into the PR "arsenal" without determining what the destination or return on investment might be is foolhardy and will prove expensive.
I am not against the latest or greatest. I have my eye at the moment on an iPad, for example. But, I do believe that going from zero to 60 without a proper map and directional signs will end up at a dead-end especially when managing internal and external communications in business, event or issues communications.
So, let's try this. A recent phenomenon in the digital world is to be on twitter, LinkedIn or facebook. If you don't know what any of these social media services are, please follow the links and then circle back to this post and keep reading.
For more...
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"Mr CAT"
Communications Assessment Tool
Coming Soon!
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the
client and understanding the target audience we achieve outcomes that
are transformative. We provide clients with professional counsel and
diverse services.Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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TIP OF THE MONTH An Effective Website
There were 20,340,000,000 web pages indexed as of November 2009, and 70,392,567 websites were indexed by Yahoo! as of August 2005. These are the most recent figures that I could find. Every day, more sites get created. Basically, you could check for sites one day and then the next day check again and countless more sites could be up! With so many sites being developed it begs the question: "What makes an effective website?" Based on my years of experience with website development in business, government, academia, medical, non-profit, associations and communities here are some of the lessons I have learned. I would really like to hear from you. Add to the list, please! 1. Simple is best (quicker loading and more pleasing to the eye) 2. Theme the site according to the target audience; no image backgrounds 2. Make information easy to find - thought must be put into organization. 3. Keep navigation to other pages easy - minimize clicking! For more... |
"P" Pick
Apple's iPadYes, i know this was our pick in September. It's worth repeating especially with a new software version coming out in November. Page though websites, write an email, flick through photos, or watch a movie with just the touch of a finger. We really like the thin, light and brilliant design. This device is changing how we play and how we work. For more... |
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Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+400 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more... |
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Clients! Interns!
Let's Talk
We are building our client list. We have several currently. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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About Us
We are a great group of creative experts that will take your public relations to new levels! |
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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