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VOLUME 1 / NUMBER 5                                                SEPTEMBER 2010
ePerini Newsletter             taking public relations to new levels perini & associates
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Welcome! 

Perini & Associates provides world class counsel based on years of experience, satisfied clients and innovative approaches that produces results you can count on.

We know it is a tough time but now more than ever there is a need to manage conversations and we have a lot to offer to help you reach new levels.

Reputation Management

Public Affairs

Access Services

Business Development

If you know anyone who might need our consulting services please don't hesitate to contact us.

Mike
Michael B. Perini, ABC
perini & associates//719-6515943
taking public relations to new levels
Diversity:  Which Pet are You?

Which pet are you?A community is as diverse as this photo, correct?

From Merriam-Webster:
Pronunciation: \də-ˈvər-sə-tē, dī-\
Function: noun
Inflected Form(s): plural di�ver�si�ties
Date: 14th century
1 : the condition of being diverse: variety; especially: the inclusion of diverse people (as people of different races or cultures) in a group or organization programs intended to promote diversity in schools.
2 : an instance of being diverse - a diversity of opinion.

Having note of this definition, which animal best represents you?  I am the parrot as I want to "squawk" in this post about what I think is becoming a lost art in today's techno world with serious public relations implications.

Yes, we have smart phones, radar guns, ATM machines, police scanners, electronic billboards and applications that allow one to program a TV from an iphone (yes, I have done that!) - all assisting with  quick communications!

But, as great as these devices are (Comment if you think otherwise) to our community, what is the long-standing impact on business community relations?

For more...

IN THIS ISSUE
FEATURED ARTICLE
ASSOCIATE
Final Puzzle Piece
Our Practices
Dun & Bradstreet - CCR
Tip of the Month
"P" PICK
Two Way Street
Clients. Interns
ASSOCIATE: Red Energy Public Relations
ePerini Mast
perini & associates is proud to announce Red Energy Public Relations as an associate.

"As our business grows we believe it's important to be able to create and maintain valuable customer connections so having another firm on the team -- at the ready - to assist as needed is key to our company's growth," said Michael Perini, ABC.

Red Energy Public Relations is a full-service public relations and advertising agency that works with corporate, non-profit and government organizations nationwide coordinating advertising, event planning, website and graphic design, strategic communication, exhibit design and writing projects.

"Recently, we produced the nation's first-ever Parade of Retirement Homes, and was featured on MSNBC," said Amy Sufak, President and founder.

"I have known Amy for years," Perini said. "She is one that I will be able to count on as we attract a steady stream of new opportunities, " Perini said.

Sufak, a U.S. Air Force veteran, has led the coordination of more than 300 events in her career including military/state dinners, private, political & promotional events, media conferences, air shows and celebrity, legislative & presidential distinguished visitor tours.

"It is great to have her on our growing list of Associates," Perini said.

Final Puzzle Piece:  Public Relations
Unfortunately, there is a tendency to "plug and play"

  "Life: The Great Challenge" by Royce B. McClure is the world's largest commercially made jigsaw puzzle. There are 24,000 pieces.  Once assembled this impressive, detailed work of art of measures more than 14 feet long and 5ft. wide. The only way that you can see and appreciate this creative picture is by looking at the entire puzzle.

The results are much the same for public relations strategies.  When public relations programs are dissected into separate components, like pieces of a puzzle, the return on investment is extremely limited.

Like a puzzle, a systematic and integrated approach to communication that builds to a goal is much more effective, and in the long term, the right approach.

The separate pieces of a puzzle in public relations are easily found without airbrushed acrylics that make up puzzles.   PR puzzle pieces include:  social media tools, community outreach programs, media relations activities, special events, video production, crisis communication strategies.  A good list to reference can be found here.

Unfortunately, there is a tendency to "plug and play" certain communication practices without an overarching, interlocking strategic public relations plan - the foundation that success is built on.

For more...
Sailboat Splash
www.periniassociates.com
CAT Tool
"Mr CAT"
Communications Assessment Tool
Coming Soon!
Resources

Library
Company News
Tips
Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative.

We provide clients with professional counsel and diverse services.Some of our major services include:  For more...
 
Government Registered/Certificates
Veteran Small Business Owned

You can find us in Dun & Bradstreet and the Central Contractor Registration.   A plus:  we are a Veteran-owned business!   And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America.
TIP OF THE MONTH
Warm Up to Public Relations

Warm Up For PR

In sports, if one is smart, warming up is the right course of action.  A lot of stretching, strides, jumping up and down.  Adding push ups and sit ups keeps the routine fresh.  All this physical activity with the goal of reducing injury during aerobic activity.  Makes sense, right?

Warming up is also critical when beginning public relations activities.  One should start small and work up to a level where the unity of effort really brings a return on investment.

Here are several quick PR warm up activities - 3,2, and 1 - to get you into winning shape:

3.  Seek out a "trainer" or public relations expert: You don't have time to learn all the drills so have someone guide you; take you to that new level.  A professional counselor will be able to access your current public relations "health" and help build a schedule that meets your goals.  Your "trainer" will also be able to introduce a variety of successful activities to keep drills both effective and not boring.

2.  Establish a warm up routine: Most exercise experts will advise a  - 30 minute three  or four day a week minimum - routine to enhance performance.  In public relations your initial warm up activity begins with asking yourself, honestly:  "What's my goal and why do I need public relations strategies to help me achieve it?" If you can't answer this question, then you will have difficultly climbing up that hill of success no matter what the frequency or types of public relation activities.

1.  Chart performance: Serious sport teams and athletes place a lot of emphasis on...  For more...

"P" Pick
Apple's iPad

Page though websites, write an email, flick through photos, or watch a movie with just the touch of a finger.  We really like the thin, light and brilliant design.  This device is changing how we play and how we work. For more...

Two Way Street
Check out our blog!
Our blog site is getting rave reviews.  Look.  Comments (+300 to date!).  Return often.

RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222>  feed.   For more...
 
Clients! Interns!
Let's Talk
We are building our client list. 

We have several currently.  From start-ups to non-profit; from individuals to successful organizations.  Let's talk, as we can guide you to success.

Intern services?  If you would like to join our team please let me know by contacting our Customer Service representative.  For more...
 
About Us
We are a great group of creative experts that will take your public relations to new levels! 
Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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