ePerini Mast
VOLUME 1 / NUMBER 4                                                AUGUST 2010
ePerini Newsletter             taking public relations to new levels perini & associates
CAT Tool


Welcome! 

Our approach to public relations is based on more than 30 years of experience.

Our key to success: We start with a clean sheet of paper and build a communication strategy that fits the client. No "cookie cutter" method here. In a nutshell we provide:

Reputation Management

Public Affairs

Access Services

Business Development

If you know anyone who might need our consulting services please don't hesitate to contact us.

Mike
Michael B. Perini, ABC
perini & associates//719-6515943
taking public relations to new levels
PR Sweetner or Kleenex?

KleenexAmid signs of an improving economy, Americans are beginning to open their wallets.

As a result, household goods makers like Procter & Gamble Co. and Colgate-Palmolive Co., are increasing their advertising, according to the Wall Street Journal. Their hope, according to company officials, is to move consumers farther out of their shells.

Recent survey data show consumers willing to splurge by eating out more or purchasing new shoes. But buying staples like Kleenex, paper towels, and toothpaste needs a little push, according to economy experts.

For more...

IN THIS ISSUE
FEATURED ARTICLE
ASSOCIATE
10 PR Sites!
Our Practices
Dun & Bradstreet - CCR
Tip of the Month
"P" PICK
Two Way Street
Clients. Interns
ASSOCIATE: Manitou Motion Picture Company
ePerini Mast
perini & associates is proud to announce award winning executive producer Edward Flanagan as an associate.

From Hollywood to Hyderabad and many points in between, Flanagan has 25+ years of national and international television & film experience.

Flanagan's experience encompasses shooting, producing, editing and directing award-winning projects, including television specials for nationwide syndication, network news stories (ABC, NBC, and CBS), documentaries, educational videos, commercials and animated adventures.

Producing & directing multi-camera programs with large

audiences in Los Angeles, Dallas, Vancouver, Chicago, London, Ireland, Wales, and Colorado. Production languages include English, Spanish, Russian, Korean, Japanese, Portuguese, and French.

"Most production companies produce only video and yes, perhaps well. But, in addition to high quality Ed produces CHANGE in the viewer, and I know he knows the difference as I have seen his magic first hand," said Michael Perini.

"Emotion is the gold standard of effective communication," Flanagan said. "Ed knows that music is the soul of the production. Subtleties and attention to detail are indispensible," Perini said.    
For more...

10 PR Web and Blog Sites That Punch!
Here is our first annual ratings

Keyboard  

Here is our first annual, "10 PR sites that punch!"

I would like to think that we have the "one stop" site for all things PR but honestly there are lots of Net locations you can turn to beyond us. Go ahead and click on these sites below as we scoured the Net and found them among the best.

Please, however, come back to us when you are ready to achieve your goals. We walk the talk and are comfortable with what lies on the Net; let us guide you to success.

Welcome to publicrelationsblogger.com!This blog is a free, educational resource for public relations with hundreds of articles to browse various PR topics. Review the blog, suggest ideas, or share your point of view on articles. http://publicrelationsblogger.com/

Founded in 1970, The International Association of Business Communicators (IABC) provides a professional network of over 15,500 business communication professionals in over 80 countries. A great resource! You will find stacks of good tips and case studies. http://www.iabc.com

There are more than a 1000 blogs about public relations. This is the best resource for finding them, in my view. http://www.blogcatalog.com/directory/business/public_relations/

Want to learn more about PR in Denver, Colorado, the DENVER PR BLOG is the site for news, information and rumors affecting Denver's public relations community. Yes, other communities have similar blogs but this one has "punch" - current, fun and useful. http://www.denverprblog.com/

For those of you new to the PR industry, go to PR Newswirefor a host of web engagement tools customized and search engine optimized for the public relations industry. http://www.prnewswire.com/

For more...
Sailboat Splash
www.periniassociates.com
CAT Tool
"Mr CAT"
Communications Assessment Tool
Coming Soon!
Resources

Library
Company News
Tips
Our Practices
More than 20!
By taking full advantage of every available channel, working with the client and understanding the target audience we achieve outcomes that are transformative.

We provide clients with professional counsel and diverse services.Some of our major services include:  For more...
 
Government Registered/Certificates
Veteran Small Business Owned

You can find us in Dun & Bradstreet and the Central Contractor Registration.   A plus:  we are a Veteran-owned business!   And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America.
TIP OF THE MONTH
Is Texting the Next American Idol?


Text or texttext messagingmessaging. 

You know those brief written exchanges between mobile and portable devices over cellular networks?

 And yes, texting today includes words, images, video, and sound content.

So, do you text?  If so, you are known as a texter.  If you don't you might be considered "old school".

Here are some facts for those of you who need them:

1. Text messaging, which had its roots in 1992, is the most widely used mobile data service, with 74% of all mobile phone users worldwide or 2.4 billion out of 3.3 billion phone subscribers at end of 2007 being active users of the Short Message Service (SMS) the official name for texting.

2. From urbanites to grandfathers; from businesses to first-responders, it seems that everyone is text messaging.  According to both the Mobile Marketing Association and Pew Internet & American Life Project Surveys, 80% of U.S. Mobile phone users text.  CTIA, the Wireless Association, reports that the average number of text messages sent per subscriber per month was 188.

With the addition of voting on the television program American Idol many Americans for the first time were introduced to SMS.  Ok, you can confess, have you voted on this show or other TV or on-line programs?   If so, I would like to know why.

For more...

"P" Pick
Wild Blue Animal Rescue & Sanctuary
Wildblue
Wild Blue uses a natural approach to nteraction with animals; This non-profit organization believes in working to communicate with animals in a way that is natural to the animals. In essence, they  try to learn their language, rather than only expecting them to learn ours.   For more...
CheckOutBlog
Two Way Street
Check out our blog!
Our blog site is getting rave reviews.  Look.  Comments (+300 to date!).  Return often.

RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222>  feed.  
For more...
 
Clients! Interns!
Let's Talk
We are building our client list.  We have several currently.  From start-ups to non-profit; from individuals to successful organizations.  Let's talk, as we can guide you to success.

Intern services?  If you would like to join our team please let me know by contacting our Customer Service representative.  For more...
 
About Us
We are a great group of creative experts that will take your public relations to new levels! 
Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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