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VOLUME 1 / NUMBER 3 JULY 2010
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| ePerini Newsletter taking public relations to new levels | perini & associates |
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Welcome!
Hope you had a great 4th of July!
I changed the colors for this issue to reflect the patriotic spirit that I am in! With six months behind us in 2010 already, it is probably a good time to think about the remainder of the year. Enjoy the rest of summer. Fall will soon be upon us!
Much thanks to our new clients in small business, Fortune 100, non-profit and our local community.
If you know anyone who might need our consulting services please don't hesitate to contact us.
Mike
Michael B. Perini, ABC
perini & associates//719-6515943
taking public relations to new levels |
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A Photo With Bark!
 This photo has more than bark! This photo generates emotions and questions. "Aren't they cute!""Where's the red carpet?" "How'd they get them to sit still?""Are those prescription specs?" This photo of these trendy dogs begs viewers to want to know more, am I correct? In the public relations world having photos that communicate like this one are key to the success of your organization, event or issue communication strategy. Flickr, one of the best online photo management and sharing applications in the world reports that nearly 5,000 photos were uploaded in the last minute! Now that's lots of competition for those pros that are trying to compete with all those digital cameras. For more...
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ASSOCIATE: The Caperton Group
perini & associates is proud to announce The Caperton Group as an associate.
The Caperton Group has the expertise to make a non-profit organization an outstanding leader in that field of service.
"We have achieved much using a single philosophy - Leadership is not a position, it's an attitude," said owner Jamie Caperton. "We can help clients apply corporate techniques and strategies to make an organization strong," she said.
One of the most challenging issues facing non-profit organizations today is finding directors who are knowledgeable in non-profit management.
Most organizations have people serving in leadership positions who are very knowledgeable about the issue they represent but having very little experience developing and managing a non-profit organization.
"The Caperton Group will be the associate that we go to for clients who need leadership mentoring in all aspects of non-profit management, from technical aspects to motivational strategies," said Michael Perini.
"One of the key components of any successful non-profit organization is in its ability to communicate its purpose and function," Caperton said. "We can help draft mission statements, brochures, solicitation packets and community education pieces."
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PR: Your Decision to Change a Name
Do you know where these letters are found?
 Recently, a report in Time.com
listed the top 10 worst corporate names.
Cable-television giant
changed their name from Comcast to Xfinity
in several media markets. I was satisfied with Comcast though the company says
that the new moniker will help customers forget poor customer service. Maybe I
was one of the lucky ones as both the signal and service were fine.
What about Syfy? A new name and thus a brand for the
popular network SciFi. Now, I like science fiction, the genre, and whenever I
watch shows I find myself whispering sci-fi though I am not sure I would have
spelled it they way the network execs do now, but hey what the heck. I might
just be out of this world!
Did you know that AirTran Airways grew from
ValuJet Airlines? I fly AirTran but again, here was a corporate name change to
enhance an image and distance passenger thought that "value" meant cutting
corners and maybe even flight safety to save a few bucks. It works for me and I
like both their snacks and company logo.
Corporations spend lots of
resources - sometimes into the millions - researching and identifying a name.
While others simply hold a contest with the "best" entry being picked. Which
method is best?
So, my question to you is,
will changing a name work? I think the jury's still out on many of the recent
changes as the risks of monetary loss or recognition, to name a few, are high;
but I'd like to hear your views.
The decision to change a
name must be weighed against the positive outcome and any backlashes and
companies sometimes rush to a decision without thinking second and third order
effects. Take for example, sited in Time.com,
the decision by Britain's post office to change its name, Royal Mail, having
been an icon since 1635, to Consignia. Today, it is back to Royal Mail after a huge
public outcry and rain, show or shine... the mail is making it through just fine!
What other reasons would
there be, than customer satisfaction or being concerned about ownership, for
changing a name? Here is my list:
Distance from a scandal or PR
nightmare.
To be modern.To be meaningful.
To be in legal
agreement.
Better appeal.
Finally, do you know what "NT" stands for and where these letters are
found? Tell me if you do.
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"Mr CAT"
Communications Assessment Tool
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the
client and understanding the target audience we achieve outcomes that
are transformative. We provide clients with professional counsel and
diverse services.Some of our major services include: For more...
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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TIP OF THE MONTH
10 Ideas
Yes, it's July already. More than 75 percent of people who make resolutions abandon them within months, according to Sharon Liao, SHAPE magazine. So, let's try a new tack. Let's agree to make and stick to our second list of New Year's resolutions by focusing on ideas that will help our public relations skills and interests. What's good for each of us will also be good for our business, activity or issue. 1. Hit the slopes! Or, the surf, or the trail or the fitness center. It's a long year and now is the time to get yourself ready for a busy time. Being in physical shape enhances what we bring to the mental game with the client, the media or having the energy to work a community event for 12 hours - you name it! 2. Start a new hobby. It isn't always about business. I find that I need something totally unrelated to my normal routine. What's it for me? Skiing down a blue/black diamond slope. The planning, pace and skill are also tools I use to be successful in public relations. So, go back to #1! 3. Actually use a slide rule. Ok maybe not, unless you are an engineer! My point is to stretch yourself; get outside your comfort zone. Learn something new. Taking this step will also help you maintain the creative energy that you'll need when working in business, or on an issue or activity. For more... 
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 "P" Pick
"Elevate Your Attitude"
To promote Woodland Park, Colorado as a unique and distinctive community destination in the Pike's Peak region, the City of Woodland Park Office of Economic and Downtown Development (OEDD), in collaboration with partnering community organizations, has developed a fresh brand and marketing strategy. For more... |
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 Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+200 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more... |
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Clients! Interns!
Let's Talk
We are building our client list. We have several currently. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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About Us
We are a great group of creative experts that will take your public relations to new levels! |
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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