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VOLUME 1 / NUMBER 2 JUNE 2010
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| ePerini Newsletter taking public relations to new levels | Perini & Associates |
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Welcome!
I know it might sound strange, coming from an owner of a PR
consultancy, but I am often asked, "Why does my business and/or issue
need your services?"
I often hear this from small businesses just starting out who think they
don't need or can't afford PR, but I have had long time organizations
often want an answer as well. I think we can thank all of that desktop
publishing software and corner copy shops for making our services in the
industry appear that anyone can do this!
Having experience, both as a PR practitioner and as a client, I can
understand the value of having good PR advice and counsel.
From my experiences, here are several reasons why someone should hire
an outside PR agency.
1. It's not a hill that you climb and then hike down! You
know those trails that you look forward to exercising on and getting
that album photo at the top?
You do it once and think that's it...I have
seen the view!! PR is like a continuous lap similar to what our Indy or
NASCAR friends' experience.
Once
you get started you need to continue going and you need a "crew chief" -
or PR expert - to provide you with guidance about the other drivers
while helping you stay in your lane, out of trouble and win the race!!
GREEN! GREEN! GREEN!
2. On the rocket pad. When starting a new product or
service you need to have a strong plan and an even stronger launch. PR
is an integrated approach across many disciplines to ensure the maximum
altitude for your business or issue. It's not about....
Mike
Michael B. Perini, ABC
perini & associates//719-6515943
taking public relations to new levels |
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ASSOCIATE: MNM WEBWORKS
perini & associates
is proud to announce MNM WebWorks as an associate.
MNM WebWorks develops internet-based programs that are transforming
the way organizations communicate, exchange information and transact
business.
"While the majority of our past endeavors have been in the commercial
real estate sector, we have completed projects for companies from all
disciplines of business," said Matthew Upton, owner.
The services provided include building market-oriented web sites,
database application development, web site hosting and maintenance,
search engine optimization, and e-mail systems.
"We used MNM WebWorks for the Perini & Associates web
site," said Michael Perini, owner.
"Matthew always listened to what we
wanted. He was willing to integrate our goals into his development
plan using an attractive design."
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Chocolate and Chakras
Best combination to meet your goals!
Check out the New York Times article, "When Chocolate and Chakras Collide". There is a new physical activity mixing yoga with a dinner of pasta,
wine and, best of all, chocolate! Not at all combinations that one would think about mixing, right? My
point is, that when you have an experienced PR consultant he or she
will find the best combination to meet your goals. There are lots of tools out there that a PR consultant can bring to
the table. From internet-based sources to a "how to" on conducting a
business meeting. NYT's reporter Julia Moskin reported, "It's a little weird to sit on a
sweaty yoga mat and eat soup," said one woman, not pausing as she
spooned up a smooth, cinnamon-spiked butternut squash purée from a
bamboo bowl. "But people are used to doing some weird things in yoga
class." Well, if you select the right PR firm, you might get some pretty
strange combinations but in the end I bet the selection will be correct.
Maybe even yummy!!! Let me know what you think about integrated communication strategies
and how they can best be initiated. Also, send us a recipe!
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Coming Soon!
"Mr CAT"
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Government Registered/Certificates
Veteran Small Business Owned
You can find us in Dun & Bradstreet and the Central Contractor Registration. A plus: we are a Veteran-owned business! And, as many of you know, I am an accredited "ABC" with the International Association of Business Communicators and a member of the Public Relations Society of America. |
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Our Practices
More than 20!
By taking full advantage of every available channel, working with the
client and understanding the target audience we achieve outcomes that
are transformative. We provide clients with professional counsel and
diverse services.Some of our major services include: For more...
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TIP OF THE MONTH
PR Coaching
In the public relations field there is coaching going on. Before the "game". During the game. And, very importantly, after the game -- to get ready for the next activity. The coaching is often between client and the public relations expert. Also, between the consultant and the customer and/or issue owner. For more... |
 "P" Pick
A non-profit worth supporting
Charitable Treasures Workshop provides a supportive and challenging
program that teaches workplace competencies to young adults with special
needs. The goal of the program is to help special needs adults become
valued and productive employees for businesses within our community. For more... |
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 Two Way Street
Check out our blog!
Our blog site is getting rave reviews. Look. Comments (+162 to date!). Return often. RSS feed available. You can follow any responses to this entry through the RSS 2.0 <http://blog.periniassociates.com/?feed=rss2&p=222> feed. For more... |
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Clients! Interns!
Let's Talk
We are building our client list. We have several currently. From start-ups to non-profit; from individuals to successful organizations. Let's talk, as we can guide you to success. Intern services? If you would like to join our team please let me know by contacting our Customer Service representative. For more...
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About Us
We are a great group of creative experts that will take your public relations to new levels! |
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Contact Us
Perini & Associates, LLC
PO BOX 616
Woodland Park, Colorado 80866
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