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Adding SEO Keywords to Your Web Site?                
Tony DeCarlo PhotoMay 2012   

Many of our customers ask us how they can add keywords to their web site. DeCarlo Studios builds web sites using the Joomla Content Management System (CMS). This enables our customers to make minor changes to their web sites on their own. One of the features in Joomla is an easy to use area to add keywords. DeCarlo Studios offers a more extensive SEO package, but some of our clients may not be ready for a full commitment yet. While keywords are only one component of page ranking, adding keywords is a simple way for our clients to help boost their SEO on their own. This month we focus on finding relevant keywords for your web site. Check out the many web sites we have designed for our clients!

 

Sincerely,
Tony DeCarlo
(703) 802-3277

tony@decarlostudios.com
www.decarlostudios.com  

DeCarlo Studios Witnesses History as the Space Shuttle Discovery Lands at Dulles International Airport 
Space Shuttle Discovery at Dulles 4-18-12 
Space Shuttle Discovery at Dulles 4-18-12

Last month, DeCarlo Studios was present for the historic moment when the Space Shuttle Discovery made it's arrival at the Dulles International Airport in Chantilly, Virginia. We are fortunate that our business is located in close proximity to the airport and we were able to get this up close view. We captured the moment on video, and wanted to share it with you. Enjoy!


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DeCarlo Studios Designs Postcard and Mailer for the Norwood High School Reunion Committe Norwood Promo Materials

The Norwood High School Reunion Committee/Frank Surrette contacted DeCarlo Studios to create a fun design to announce their upcoming 45th high school reunion and a follow-up flyer/mailer. DeCarlo Studios tied in retro album art and yearbook image montages to create these fun mailings. Franklin's Printing of Chantilly, VA handled all of the printing.


How to Find the Best Keywords for Your Web Site  

How do you find the best keywords for your web site? Research, research, research. And where do I begin to conduct an effective keyword research? Here are a few strategies.  

 

Tips on Effective Keyword Research 

When you are including keywords on your web site, you will want to select the most powerful, specific words that will draw your target customers to your site. So the first thing you need to do is clearly define your target customer, and think hard about what types of questions they may be asking when trying to find you. Try to incorporate these keywords into your site. Different pages of your site will have a different focus, and you should have a good variety of words interspersed throughout your site. A great free source for generating effective keywords is Google's Adword's Keyword Research Tool. Try this out as a good starting point, to get a great variety of words and word combinations with your key focus. Here are a few more tips on the Best SEO Keywords.             

  • Use single words and phrases of about 1-3 words.
  • Try including specific geographical locations to narrow your target market.    
  • Misspellings are common, so include common typos of your keywords.   
  • Mix up your keyword phrases into different combinations.
  • Don't use the same keywords on every page. Use a good variety of keywords specific to each page. 

Please feel free to contact Tony DeCarlo with any keyword questions or to discuss SEO. 


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