Arizona Chiropractic Society eNewsletter
Statewide Non-Profit
Chiropractic Association
Breaking News Jan. 23, 2011
More big changes online with ACS in the past month -- have you noticed?  

The ACS webpage has been completely redone again at There is now a ton of new highly valuable information restricted only to members after they log in. In particular, be sure to check out:


The all new Medical Legal, Automobile Accident and Personal Injury Page:

The all new Member's Benefits page where the number of benefits, documents and products has grown from 35 to 58:


Every member is now listed in the Find a Doctor Search Engine so that patients searching the web who find our association will be directed to ACS members.


Members should always remember that they can contact Dr. Immerman for the most current information and for personal assistance. Dr. Immerman does not see patients and works for ACS members full time. He has been licensed since 1980, practiced full time for 20 years, and has been President and Executive Director of ACS since its inception in 1991. Dr. Immerman is here to help you today. Just send an email to or call (602) 368-9496.

Quick Links

ACS February 2011 eNewsletter
Read entire full color PDF with breaking news about the BCBS, ASH, copays, lawsuits, Board, insurance equality and much more by clicking on this link.

Website with Full Info about ACS Attorney David Abney

Lawsuit to be filed against ADOI

The Arizona Chiropractic Society is here to serve you!

ACS Logo

3515 E. Carol Avenue
Phoenix, AZ 85028
VOICE 602.368.9496
FAX 866.567.6762


Alan M. Immerman, D.C., ACS President and Executive Director
Alan M. Immerman, D.C., ACS President and Executive Director



BREAKING NEWS 03/05/11: ACS releases copy of lawsuit to be filed against Arizona Department of Insurance for failure to enforce the chiropractic insurance equality law. The lawsuit attacks illegally high copays and deductibles, ASH's extreme limits on number of chiropractic visits and procedures per visits, ASH's preauthorization system, BCBS's illusory chiropractic benefit which constitutes consumer fraud, and much more. A link to the lawsuit is posted at on the home page. It will be filed in Maricopa County Superior Court the week of March 7th, 2011.


Illegal insurance discrimination against chiropractors will soon end in Arizona thanks to the financial support of ACS members. If you are not already a member, support this lawsuit by joining ACS or donating to the cause. If this lawsuit is not won, it will spell the virtual end of health insurance coverage for chiropractic in Arizona. It can only be won if it is funded.


You have already seen what ASH management of the BCBS PPO looks like. In April, it is expanding to the entire CIGNA PPO. Unless you want a career of the same treatment from all health insurers, the ACS lawsuit is the your only hope for relief. Research and invest wisely.




Thomas LaBrot, D.C., the Vice-President of Clinical Services & Professional Affairs, wrote a book about treatment parameters for chiropractic care in the mid-1990s that recommended almost four times more care than he now says is medically necessary as ASH Vice-President. The title was "A Standard of Care for the Chiropractic Profession." ACS has posted a copy of the full book on its webpage. The book recommended the following number of visits per condition summarized on one page posted on the ACS webpage. You should include this one page with every appeal to ASH.

  1. Mild traumatic                                                     9-17 visits
  2. Moderate traumatic                                             19-45 visits
  3. Severe traumatic                                                 39-68 visits
  4. Mild non-traumatic                                                5-12 visits
  5. Moderate to severe non-traumatic                          14-28 visits

ASH is now believed to allow coverage for an average of 6.5 visits per patient episode of care and treatment. These parameters of care are believed to have been developed largely by Dr. LaBrot. There have been no breakthroughs in treatment allowing patients to recover much faster than in the 1990s, and the human body has not improved its ability to heal since that time. The only change since the mid-1990s has been the source of Dr. LaBrot's income. In the mid-1990s, Dr. LaBrot was an Arizona treating doctor and his income came from delivering treatment to patients. Now, his income comes from ASH which makes more money when less treatment is rendered. Along with the change in source of income came the dramatic reduction in recommended number of treatments per condition.


When ACS goes to court, the key issue will be establishing the generally accepted medically necessary dose of chiropractic care. ASH maintains the number of visits should be in the single digits, i.e., 5 or 7 or 10, for example. ACS maintains that the number of visits should be in the double digits in accord with Chapter 8 of the Mercy Guidelines, the ICA Best Practices and Treatment Frequency and Duration Guidelines, and now even the LaBrot book "A Standard of Care for the Chiropractic Profession." We agree with LaBrot version 1995, not version 2011. It will be extremely difficult for Dr. LaBrot to explain his departure from his own published standards from the 1990s. This document may be the smoking gun in litigation. 


Our attorneys are confident we have the facts to win in court. Now the only question that remains is if we have the money to win. If you are not a member, you can help assure victory by going to and clicking either the Become a Member or Donate Now buttons.