Arizona Chiropractic Society eNewsletter
Providing leadership, advocacy and resources that promote
professional excellence and quality patient care in chiropractic
ACS Vision 2009
Statewide Non-Profit
Chiropractic Association
November 2008
In This Issue
ACS Evidence-Based Marketing
Our Team for 2009

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3515 E. Carol Avenue
Phoenix, AZ 85028
VOICE 602.368.9496
FAX 602.368.8954

Board of Directors:
Names of all Board Members are available to ACS Members on Request

ACS Evidence-Based Marketing
ACS is developing "Evidence-Based Marketing" exclusively for ACS members. It is the first marketing program to include references to peer-reviewed journal articles accepted by the National Library of Medicine. Such references are now required by the Arizona Chiropractic Board. This new marketing material is being developed together with ACS' new partner, Affordable Image (AI), a veteran in the Marketing & Direct Mailing industry in Arizona for many years. AI and ACS are developing the overall marketing packages recommended by ACS for every chiropractic office. AI marketing coaches will speak with ACS members to teach them how to develop the most effective marketing programs for any budget. This partnership will prove to be instrumental in our fight for insurance equality and board reform due to AI's significant financial contributions to our cause. We are pleased to announce our full support for AI in order to keep you in good standing with the Board. To find out how to begin using "Evidence Based Marketing." please call AI's chiropractic marketing division at 602-265-2299 today!

For 2009, the ACS team will consist of the old and the new. ACS will continue to be guided by Dr. Alan Immerman as it has been since its inception in 1991. There is something to be said for experience and a long track record of proven results. Dr. Jenna Haggard is current ACS Vice-President. Joining the ACS team for 2009 are Edward J. Wren and Frederick C. Berry, Jr. Ed is a 25 year veteran at the Arizona legislature and now is ACS' new legislative lobbyist. His areas of expertise include health care, law enforcement and the hospitality industry. He represents University Physicians, the faculty of the UA Medical School. Ed's bio is posted on the ACS web page. He has special empathy for the mistreatment of patients by insurance companies since he was once a prominent victim of HMO malpractice, written about in a local newspaper article also posted by ACS.
Ed is Government Relations Director for the Arizona Juvenile Diabetes Association and an Honorary Member of the Arizona Highway Patrol Association. He is widely respected at the Legislature. Read more details and link to articles about Ed at   
ACS has retained attorney Frederick C. Berry, Jr. to sue the Arizona Department of Insurance (ADOI) to force ADOI to properly interpret and enforce the Arizona insurance equality law for chiropractic, ARS 20-461(A)17 and 20-461(B). This will result in dramatic lowering of copayments, coinsurance and deductibles for chiropractic care in health insurance policies. Mr. Berry is a former ADOI Deputy Director and now a top Arizona insurance lawyer with 33 years experience. Ten years ago, he won a landmark case against ADOI in the Arizona Supreme Court. You can link to Mr. Berry's webpage and this case on the ACS webpage at ACS has the funds on hand for this litigation and is poised to act when necessary.
ACS is the only state association in Arizona pursuing enforcement of the Arizona insurance equality law.