Arizona Chiropractic Society eNewsletter
Providing leadership, advocacy and resources that promote
professional excellence and quality patient care in chiropractic
Statewide Non-Profit
Chiropractic Association
October 2008
In This Issue
Chiropractors' Most Untapped Patient Source
Crisis at The Chiropractic Board - Subluxation an Endangered Species in Arizona
The Arizona Documentation Seminar You Can't Miss
Status Report on ACS Legal Effort to Lower Copays and Deductibles
Medical Records Protocol: You Need It for Relicensure, ACS Has It
Get New Patients by Joining ACS
ACS Echoes Concerns Expressed in Open Letter from ANJC to CCGPP
Vote YES on Prop. 101 - Freedom of Choice in Health Care Act
Health Insurance a Hit with Members
MC-DC for Dummies: It's the Relationship, Not the Corporate Structure
What Has ACS Done for You Lately?
Allstate Sues DCs in Arizona, 4 Other States
October 2008 Announcement About ACS New Member Benefits
Chiropractors' Most Untapped Patient Source

Need help building your practice? The best way is by integrating your practice life with MDs and DOs. I know how to do it successfully after three years of practice in a family physicians' office. I saw the MDs' patients and those of his colleagues in his call group. My practice was full. I can show you how to achieve the same results. ACS members, give me a call or send an email. Non-members, join today and avail yourselves of this assistance. MDs and DOs are the best and most untapped source of new patients. For more information, call me at 602-368-9496. I have found a book which lays out the complete plan for how to make the MD/DO connection work. This is part of what I will share with those who are interested.
--Alan Immerman, D.C.,
ACS President

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3515 E. Carol Avenue
Phoenix, AZ 85028
VOICE 602.368.9496
FAX 602.368.8954

Board of Directors:
Alan M. Immerman, D.C.
Gregg Friedman, D.C.
Jenna Haggard, D.C.
Trever Penny, D.C.
Kelly Buth, D.C.
Michael Cormier, D.C.
David Brotman, D.C.
Shaun Miglore, D.C.
Mark Klingert, D.C.
Clinton Bennion, D.C.
Erin Chisholm, D.C.
Bruce Homsey, D.C.

Dear Arizona Chiropractor and other interested party,

This is your October 2008 ACS email newsletter. Please forward this to any of your fellow Arizona chiropractors or anyone else who would benefit from the information here. Also, please feel free to contact us with any questions or, if you wish to no longer receive these important communications, click the unsubscribe link at the bottom.

Through out this eNewsletter you'll find various sponsors for our efforts. Please support our sponsors and be sure to tell them that you saw their ad in the ACS eNewsletter.

Warm regards,
Alan M. Immerman, D.C.
President & Executive Director

Crisis at The Chiropractic Board - Subluxation an Endangered Species in Arizona
The Arizona Chiropractic Board has found veteran Tucson chiropractor Dr. David Stender guilty of unprofessional conduct for using "scare tactics." The Board order states: "Respondent used deceptive and misleading information in his advertisement to frighten or intimidate prospective patients for marketing purposes."

Dr. Stender, like most chiropractors, warned patients that subluxations have a deleterious effect on health which may, like hypertension, atherosclerosis, elevated blood glucose and unremitting general stress, increase the risk of death. Dr. Stender also exposed the dangers of many prescription drugs. The Board rejected Dr. Stender's claims and his choice of references to the scientific literature. A harsh and vitriolic Board order against Dr. Stender is permanently posted on the Board's webpage. It takes a few isolated advertising statements out-of-context and paints Dr. Stender, an honest and sincere healer with an excellent reputation for integrity among his peers, as a fraud and con artist. The Board ordered him to take an 8 hour class in "critical evaluation of the literature." Such a class does not exist in the knowledge of ACS, nor is it understood why it would take 8 hours to teach this simple task.

ACS President Dr. Immerman issued the following warning to the profession: "Many of you are equally decent, sincere and honest, yet have posters and literature in your offices and on your websites containing statements about subluxation that the Board would consider illegal 'scare tactics.' Take preemptive action before the Board harshly attacks you. ACS members are invited to submit all materials to our office for review. We will advise whether they should additionally be analyzed by our expert healthcare attorney. Many of you will be subject to the same penalties as those received by Dr. Stender if you do not take action now."

All of Dr. Stender's troubles began with a complaint over failure to release records within the required 10 day time period. He did violate this rule and was issued a non-disciplinary advisory letter. To determine if his violation only consisted of failure to release records on time, the Board subpoenaed the entire patient file and thus uncovered the alleged "scare tactics." The Board wants observers to believe that such broad subpoenas are necessary even though everyone knows they are "fishing expeditions."

Dr. Immerman also stated: "The ridiculous broad scope v. focused subluxation scope shooting war in Arizona is at a peak. Congratulations to AAC, Board and CCGPP doctors Steve Baker, Dianne Haydon, Jim Badge, Wayne Bennett, Ed Weathersby, Arlan Fuhr, Terry Peterson, Craig Seitz and the others who have created a Board which will destroy any DC who promotes subluxation-based chiropractic. They have taken a few of Dr. Stender's statements out-of-context and mischaracterized him as a fraud. They are trying to stamp out subluxation-based chiropractic in Arizona. This will not stand when appealed to Superior Court. ACS calls upon the profession to support Dr. Stender's legal effort to overturn this outrageous ruling. We will provide details about how to help fund this effort in the near future."

The anti-subluxation forces in Arizona are very active. For background, see the article "Subluxation: dogma or science?" published in Chiropractic and Osteopathy, v. 13, 2005. Drs. Perle, Winterstein and Keating opined that "widespread assertion of the clinical meaningfulness of this notion (subluxation) brings ridicule from the scientific and health care communities  . . ." They state it is "essential" that "licensing authorities . . . reframe subluxation as something tentative rather than something certain." The article is posted at In Arizona the Board is forcing the profession to portray subluxation as an entity with little certainty so as to halt the "ridicule." Dr. Stender is on the receiving end of this "clean-up" effort. You may be next. All it took in this case was a complaint over failure to release records on time.

Those who control the AAC agree with this agenda of the Board as seen by the fact that the AAC brought Dr. Perle to Arizona as a prime speaker at its recent 2008 convention. This is also consistent with the AAC's appointment of Dr. Badge as Chair of its Public Policy Legislative Committee. The NBCE Summer 2006 Monthly Report noted that Dr. Badge "formerly served on the National Board of Chiropractic Examiners (NBCE) for 18 years. He served as a District IV Director (1987-2005), Vice President (2000-2004) and President (2004-2005)." Dr. Badge also served on the Arizona Chiropractic Board of Examiners for 15 years, many as Chair. In June 2007 at a Board meeting he proclaimed that the Board and its members are operating properly, and that no changes are needed.

Dr. Immerman commented: "Jim has been the leading Arizona advocate for the Board for as long as I have been an advocate for insurance equality. That goes back more than 20 years. In the 1990s, he led the effort to give the Board authority to discipline your license if your fees are 'excessive.' ACS killed this further intrusion by the Board into DC practices. The fact that Jim is now running the AAC's legislative committee shows that the AAC's priorities are in the area of expanding Board regulation. Jim is the godfather of the Board in Arizona."

The anti-subluxation fervor in Arizona also comes from 2 CCGPP doctors: Arlan Fuhr and Wayne Bennett. Arlan is NICR's representative to CCGPP and a major participant. Wayne is the CCGPP District 5 and a coauthor. Both are known strong promoters along with Dr. Baker. Also, Dr. Weathersby was on the Arizona Board from 1994-2004 and then "ascended" to the presidency of FCLB in 2005 where he is still an officer. One of the few ACA governors practices in Mesa. Thus, you can see clearly why the Board acts as it does. ACS has now exposed the "power behind the throne" in Arizona.

There clearly is a tightly controlled plan to eliminate subluxation in Arizona except, as Dr. Perle's article says, as a very tentative hypothesis, probably best not to mention at all for fear of triggering "ridicule." This is occurring just as acupuncture treatment to correct imbalances in chi energy to treat almost any condition is sweeping the medical world. It never ceases that the chiropractic profession eats its young.

The Arizona Chiropractic Board has a long and sordid history of gross misbehavior. Read all of the fully documented details on the ACS Chiropractic Board webpage at You will find postings of court filings and rulings, complaints filed with state agencies, newspaper articles, and much more. Be sure to read all of this material and learn the truth of what is happening with the Board. Forewarned is forearmed.

Our sponsors are very special to ACS. They help make it possible to bring our written and electronic information to you. They help pay for the ink and postage! Won't you please consider them when you need a service or product? We obviously wouldn't do business with them if we didn't think they were good folks. Please be sure to give them a look. They are supporting your profession and deserve your gratitude for that.
An Open Letter to AAC Board of Director Members Regarding The Arizona Chiropractic Board of Examiners

Alan M. Immerman, D.C., ACS President

Has there been ever been even a single case where you believe the Board acted unfairly in its treatment of your licensed colleagues, or do you all defend their actions as proper? What about the Pratt case where Judge Miller ruled the discipline was "excessive, arbitrary and capricious"? If you do not personally know of any cases where the Board has acted unfairly, I invite you to contact me for a list of your colleagues who fall in that category based on our thorough investigations. These are real people, licensed chiropractors some of whom you went to school with, whose lives and careers have been shattered by the Board even though there was no patient harm whatsoever, just unintentional paperwork problems. No other licensing board in Arizona operates this way. Why don't you personally meet some of the victims of the Boards' excesses and hear their side of the story? They are not all incompetents or frauds who deserve the way they were treated as some of you think. Once you meet these people personally and hear how the Board has ruined their lives over minor violations, you may then jump on our bandwagon of Board reform. It can't hurt to listen to the other side of the story. It is true that some of the doctors disciplined by the Board deserve every bit of punishment they get and maybe even more. Others, however, are victims of a kangaroo court gone mad reigning terror on the profession, and you just don't seem to get it.
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The Arizona Documentation Seminar You Can't Miss

Coming to Scottsdale, AZ on Nov. 22-23 is the once yearly Dr. Gregg Friedman "Got Documentation" 12 hour CE seminar, very highly recommended by ACS and Dr. Immerman. Don't miss this opportunity to finally, in just one weekend, learn everything you need to know to document medical necessity and get paid, and to stay out of trouble with regulators. Dr. Gregg is fully endorsed by ACS and Dr. Immerman who will see you at the seminar. This is a very special opportunity - don't miss your chance to learn what you need without leaving the state.

Date: 11/22-23/2008 (Sat. 1 PM-7 PM, Sun. 8 AM-2 PM). Location: The W Hotel, 7373 E. Camelback Rd., Scottsdale, AZ. Cost: $249/DC if paid by 11/07/08, $299 if paid by11/14/08, subtract $25 if member of ACS. $50/each staff attending with doctor. Call 877-207-7917 toll-free to register. For more info, go to
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Don't miss breaking news -- sign up for the free monthly ACS e-newsletter at, and check the frequently updated website regularly. Go to the homepage at the upper left corner, enter your email address, and strike enter. Then you will be in the loop.

Also, ACS posts Arizona Chiropractic Board meeting minutes on the ACS Chiro Board webpage for all to see. Now you can finally learn what the Board is doing every month at its meetings. ACS wants the profession to see exactly how the Board is (mis)behaving.

Are you tired of reducing your bill?

With offices in Tempe and Tucson, there is no longer any reason for you to routinely reduce your bill on accident cases. Call Steven Pincus, Esq. at 480.777.2599, or Michelle Lespron, Esq. at 520.888.2599 to learn how it is to work with attorneys who understand how to beat the insurance companies at their own game. You deserve to be paid for all of the work you do!!!
Status Report on ACS Legal Effort to Lower Copays and Deductibles

ACS is moving forward as quickly as possible to take legal action to force ADOI to properly interpret and enforce the 1990 ACS insurance equality law. This will lower copays and deductibles to equal those charged when patients see MDs for treatment of neuromusculoskeletal conditions with drugs and surgery. ACS' first attempt was stalled since it was based on an alleged illegal insurance policy without a mishandled claim. Now ACS is refilling with a mishandled claim.

Our nearly 300 members receive regular emails with updates about strategy, attorneys, legal filings and much more. This detail cannot be disseminated to the entire profession since it would fall into the hands of those against whom ACS is litigating. If you want to know all details and support this litigation which will breathe life into your insurance practice, join ACS. ACS is your action organization that actually makes change happen and is not satisfied with mere endless meetings that just involve talking about, but never actually solving, problems.
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Medical Records Protocol:
You Need It for Relicensure, ACS Has It

The Chiropractic Board requires that you have a Medical Records Protocol on file in your office. ACS has retained a health care attorney to write such a protocol. This document has been newly revised in 2008 due to changes in the rules pertaining to chiropractic. ACS is the only organization that has retained an attorney who is a specialist in health care law to write a Medical Records Protocol. To get a copy, simply look in your email inbox if you are a member. If you are not a member, join today and we will email you a copy.
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Get New Patients by Joining ACS

You can now get new patients by joining ACS since we have launched our popular online Find-A-Doc search engine for members. The ACS webpage appears high on the list when Internet searches are performed for Arizona chiropractors or chiropractic. To join ACS and be listed on this highly valuable referral search engine, go to and complete an application. ACS is ready to help you today!

Attention members: If you have not yet done so, send ACS a note stating that you would like to be listed on the Find-A-Doc search engine. Don't miss out on this valuable new patient opportunity.

Finally, a licensed local medical facility for your cancer patients with holistic, integrative therapies along with standard medical treatment.  In Scottsdale, AZ, Frank George, DO, MD (H) and his colleagues offer compassionate individualized care, co-managed with the chiropractor, to maximize results. Call 602-404-0400 to schedule a meeting / orientation with Dr. George today.

ACS Echoes Concerns Expressed in Open Letter from ANJC to CCGPP

Editor's Note: This strong protest letter was sent by ANJC to CCGPP in April, 2008. ACS agrees with the content and so is reprinting the letter here. ACS members have generally supported the ICA Best Practices rather than the CCGPP Best Practices and ACS is likely to issue a position paper shortly. ACS calls upon the AAC to take a position on the CCGPP and ICA Best Practices documents as well.

April 16, 2008
ATTN: Cheryl Hawk, DC, PhD,
CCGPP Delphi Process Director
Chair, Scientific Commission CCGPP

Dear Dr. Hawk,

The Association of New Jersey Chiropractors (ANJC) Literature Search Committee has had an opportunity to review the March 2008 draft of CCGPP's Chiropractic Management of Low Back Disorders. It is noted that this document utilizes the Delphi Consensus Process to make recommendations concerning Frequency and Duration of chiropractic care. It is our understanding that CCGPP arranged to have Gary Globe, DC, PhD present this draft at a California Workers Compensation meeting on March 19, 2008. It is our further understanding that the purpose of this meeting was to demonstrate that the chiropractic profession is working toward providing its own set of recommendations on appropriate chiropractic care for Low Back Pain. It is further noted that the following tables, 1 and 2, (taken directly from the CCGPP draft) essentially represent the CCGPP recommendations.

At this time, the ANJC has serious concerns regarding this covert project. Specifically, the ANJC questions (1) why CCGPP is involved in the development and distribution of guidelines and/or specific treatment "cookbook" parameters for chiropractic care which is contrary to their stated purpose and promise to the profession, (2) the validity of utilizing the Delphi Consensus Process for generating chiropractic frequency and duration guidelines, (3) why the draft document has had not been released to the chiropractic profession for review prior to being submitted to outside agencies, and (4) why CCGPP is not utilizing Best Practices criteria for this purpose.

The ANJC is concerned that CCGPP has expressly and repeatedly stated that its function is to create "Best Practices" and not parameters or guidelines for care. It is noted, however, that the low back document contains several sections and tables with frequency and duration recommendations for the rendering of chiropractic care of low back disorders. It is further noted that the document contains no justification or references in support of the recommendations. Below are public statements made by CCGPP's representatives to allay the concerns of the chiropractic profession:

Best Practice: The Chiropractic Compass™ - By Mark Dehen, D.C., Chairman, CCGPP
"The Council on Chiropractic Guidelines and Practice Parameters (CCGPP) is currently in the process of developing the new "Chiropractic Compass." This is a best practices document designed to direct the doctor of chiropractic toward a comprehensive health solution for the patient, rather than providing only a cookbook recipe for a particular condition."  "What is chiropractic's 'Best Practice' initiative?" - By Ronald J. Farabaugh, DC, Vice Chairman, CCGPP

"A guideline contains numbers and/or suggested therapy time frames that are often mistakenly applied as arbitrary limits. A Best Practice (BP) is a process/document that reviews the evidence and provides interpretation consistent with the chiropractic perspective as the providers involved in treating these cases, using chiropractic methods (Triano)."


The ANJC notes that CCGPP is utilizing the Delphi Consensus Process for generating its frequency and duration recommendations. This method relies on the selection of a panel of independent experts to come to conclusions after reviewing "seed statements" in a round after round approach. Additionally, the Delphi process gives anonymity to the experts during the consensus process. As such, instead of reflecting scientific evidence, the recommendations are merely the opinion of a small select anonymous group. No mention is made as to the criteria to be chosen as an expert, nor is information presented that would substantiate that the panel selected is best suited to represent the chiropractic community.

It appears the entire Delphi process utilized essentially entailed convening a panel of 40 individuals who were presented with frequency and duration "seed statements" that were prepared by CCGPP. After two "rounds" of discussing the seed statements, 36 of the 40 panelists reached agreement and the recommendations were established. These recommendations therefore represent nothing more than the willingness of 36 individuals to agree to seed statements developed by CCGPP. The ANJC feels strongly that the use of this process to determine chiropractic frequency and duration guidelines for chiropractic care is severely flawed, blatantly unscientific, and an injustice to the profession.


The ANJC notes that CCGPP has already covertly presented this draft at a California Workers Compensation meeting on March 19, 2008, this despite the fact that CCGPP has been well aware that the chiropractic profession opposed their development of treatment parameters. The ANJC questions why this draft was distributed and presented to outside agencies without being distributed for review by the chiropractic profession. The ANJC is concerned that if this document, purportedly supported by the majority or consensus of the profession, is released for public use, it will be widely circulated and improperly used by others with disastrous consequences to chiropractors nationally.


The ANJC notes that a plethora of scientific studies exist that contradict the opinion of the CCGPP panelists concerning frequency and duration of chiropractic care. In just one example, ICA has compiled 200 studies that contain data on frequency and duration for chiropractic care.* The 200 listed references constitute a small fraction of the chiropractic and spinal manipulation research published. When averaging treatment used in these 200 randomized clinical control and non-randomized clinical control studies (Level I and Level II studies) they show 25 treatments in seven weeks on average. It should be noted that these treatment parameters were simply to achieve minimal improvement of symptoms in the vast majority of cases, and not resolution of symptoms. Also, the vast majority of these papers excluded factors such as co-morbidities which would slow healing and require additional treatment for minimal improvement, above and beyond the numbers shown here. Some of these co-morbid conditions include obesity, smoking, sleep deprivation, diabetes, use of certain drugs and certain physical trauma. These 200 references exclude the vast majority of chiropractic studies which are mostly case studies. These facts come from the published literature and not from any consensus of experience or opinion.


In closing, the ANJC asserts that the CCGPP frequency and duration recommendations concerning chiropractic care represent nothing more than the opinions of the 40 participants to a select group of unknown "seed" questions. The consensus reached for these select questions are not based on scientific evidence, and do not reflect the standard of practice in NJ or any other state. Furthermore, the ANJC endorses that chiropractic care plans should be based upon the unique needs of each individual patient, and case progress determined by objective chiropractic assessments of neurospinal function and quality of life, not arbitrary charts or opinions.

Thomas J. Sidoti, D.C., Chairman
ANJC Literature Search Committee

Final comment by ACS: In addition to requesting a response to all of these questions from Dr. Hawk, ACS also requests responses from Arizona's 2 local CCGPP participants and representatives, Drs. Arlan Fuhr and Wayne Bennett. ACS will print their responses in the next issue of this newsletter.
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Vote YES on Prop. 101 - Freedom of Choice in Health Care Act

ACS has endorsed the Freedom of Choice in Health Care Act, Prop. 101. If passed, this proposition will protect the rights of all citizens to see whatever type of doctor they prefer, and receive the type of care they want. Prop. 101 will block state government from passing any law which would eliminate choice.

ACS has joined with many other health care associations in endorsing Prop.101 including the Arizona osteopaths, dentists and podiatrists. Notably misting is the medical association, ArMA, and the AAC. ACS urges all DCs to involve their patients in the campaign to pass this measure and protect freedom of choice to receive chiropractic care in Arizona. A statement in favor of Prop.101 from ACS will appear on every ballot in the state. For more information, go to
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Health Insurance a Hit with Members

It is by far the most popular member benefit offered by ACS since our formation in 1991. We waited a long time before recommending a health insurance product to members, 17 years in fact. Finally, after years of studying the market, ACS found a program well worth recommending to members.

The ACS health insurance plan covers all pre-existing conditions just like when someone takes a job with a large company. There is a 90 day waiting period. In addition to regular ACS dues and health insurance premiums, the only additional cost to members is the grand total of $100 per year. That's it. Members already have complete information about the insurance in their email inboxes. For more information, contact ACS. We watch out for Arizona chiropractors!
MC-DC for Dummies: It's the Relationship, Not the Corporate Structure

Alan M. Immerman, D.C., ACS President

Sorry, didn't mean to call you a dummy, just wanted to get your attention. But here's the point: with MD-DC practices, it's not the business and corporate structure that is most important, it's the RELATIOHSHIP!!! You don't have to be in business with the MD or DO in any way, shape or form. Do you think the cardiologists, dermatologists, gynecologists and all the others that MDs refer to are in business with those MDs? Of course not! What do they have that you don't have? RELATIONSHIPS!! How do you develop relationships? Join ACS and we will show you the way. We have a complete written blueprint plus coaching. Join today, get our help tomorrow, start getting MD and DO referrals next week, and end your new patient drought forever the best way of all. Chiropractors were seeing 10% of the population and now we are down to 7.5%. That means almost 90% are going to MDs and DOs. That's where you must go to get new patients. You really can do. We'll show you how.
The ACS Newsletter is the only publication in Arizona sent to every one of the approximately 2000 licensed chiropractors practicing in Arizona every month! Compare to the competition's journal which is mailed to 1250 every second month. This means 4000 exposures versus 1250 every two months - your choice - your results. Your notice of up to 70 words in print and online at will get the best exposure and results available. Contact ACS at 602-368-9496 for rates and more information.
What Has ACS Done for You Lately?

ACS advocacy has resulted in Rep. Mark Anderson requesting a Special Formal Audit of the Arizona Chiropractic Board to fully uncover what Judge Miller, in the 2007 case of Dr. Pratt, called "excessive, arbitrary and capricious' discipline. (Ruling posted at The ever-shrinking minority which believes the  Board is acting appropriately has yet to explain why an independent and objective Superior Court judge, having heard the best arguments put forth by an Arizona assistant AG representing the Board, ruled harshly against the Board.
ACS is the ONLY state association taking real action to resolve the discriminatory copays and deductibles. We have asked the Arizona Legislature to solve the problem and have now elected to legally challenge the Department of Insurance in a new strategy. While we introduce legislation and take legal action, others only talk and then talk some more. Only legislation and/or legal action, not mere talking, will get results with the copay and deductible issue. History proves that talk alone has NEVER resulted in significant insurance equality for chiropractors in Arizona.

ACS has a full-time veteran licensed DC at your service to answer all of your questions on any chiropractic issue. There is no claims denial problem we cannot address based on 28 years of experience in Arizona.
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Allstate Sues DCs in Arizona, 4 Other States

Chiropractors in four states - Texas, Ohio, Indiana, and Alabama - are being sued in a federal fraud lawsuit filed by Allstate Insurance Company. The lawsuit names 66 defendants and alleges that deception and coercion were used against people involved in automobile accidents at clinics in the named states.  The source of this information is

Not posted by Allstate but learned of by ACS is a lawsuit filed by Allstate against a group of chiropractic clinics in Arizona. This lawsuit is similar to that filed in the 4 states and described below. ACS is not at liberty to disclose details regarding the Arizona lawsuit at this time. Read the following to learn of Allstate's actions elsewhere which are quite similar.
Allstate filed the suit in the U.S. District Court for the Northern District of Texas against Chiropractic Strategies Group Inc., (CSG) its owner Michael Kent Plambeck, related law office management companies, attorneys, telemarketers, and others involved in the alleged fraud scheme. It seeks in excess of $10 million for violations of the federal Racketeer Influenced and Corrupt Organizations Act (RICO).
According to the insurer's complaint, CSG allegedly solicits persons who have been involved in motor-vehicle accidents through telemarketing, which includes calls from a telemarketing entity the organization operates in Kenner, Louisiana. The telemarketers promise the prospective patients a free examination.
The complaint also alleges that, once at the clinic, the solicited individuals are often coerced and deceived into treatment through a process the organization calls "conversion." Potential patients are allegedly told they have sustained substantial injuries and require an immediate course of treatment.
The complaint further alleges patients are then put through a standardized and unnecessary treatment plan. Once a solicited individual is "converted" into a patient, they are referred to a personal-injury law office associated with the organization. The complaint alleges persons working at these law offices often come directly to the clinics to "sign up" patients as clients.
A number of individuals as well as business entities are named in the lawsuit. The businesses are Chiropractic Strategies Group Inc., Media Placement Services Inc., Professional Management Group LLC, Law Office Network LLC and associated clinics in Texas, Ohio, Indiana, and Alabama.

ACS provides preventive consulting to members to help avoid this type of litigation.
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October 2008 Announcement About
ACS New Member Benefits

The ACS Special Treasure Member Benefits are now available in PDF format for your convenience. Previously, they were in Word format that took much longer to open on your computer. The PDF documents have been sent to you. In addition, they have all been numbered and accompanied by a Table of Contents with separate categories. The complete list, with the Table of Contents and names and numbers of each document, is posted at If you want a copy of any single document, just send a request listing the number.

As always, if you get into a jam, pick up the phone call Dr. Immerman. He has been licensed here since 1980 dealing with every challenge faced by chiropractors. He has answers to just about every problem (25 cents per call extra for psychological help!). He is available to members to provide solutions full-time, 9-6 PM, M-F, 50 weeks per year. He also responds to member's emails within a few minutes.

ACS gets lots of questions about collecting from health insurance companies, handling PI cases, testifying, rebutting IME reports, dealing with Chiropractic Board issues, PPO and HMO questions, etc. We invite you ask us any chiropractic-related question.

Recently we have added MD-DC relationship consulting to the mix. We guide members in how to develop relationships with MDs and DOs that result in referrals to DCs, and opportunities for DCs to practice in the same office as the MDs or DOs. We have top notch attorneys to refer you to who know exactly how to set up the legal framework so you don't get in trouble like some have in the past.

Dr.  Immerman has testified 103 times in Arizona personal injury cases in the past 11 years.  With these legal appearances and the experience of writing nearly 1,000 rebuttal reports to IMEs and low speed impact experts, there is much knowledge and experience freely shared with members. This includes a vast library of all the up-to-date peer-reviewed journal articles on chiropractic, PI and many other health-related subjects which every forensic expert witness must have to be effective.
SINCE 1968
Affordable analog or cutting edge X-ray digital systems, all types, most manufacturers. Processors, film, supplies, complete service. SPECIALS: Dedicated Chiro X-Ray and Automatic Processor only $275/month, Dedicated Chiro X-Ray and Digital CR only $350/month. Call Custom X-Ray in Phoenix 602-439-3100 or 800-230-9726. Web:  

FREE diagnostic code searching on  Every current ICD-9-CM code is here with its short description. Also, your ChiroCode Bookstore has over 90 items to help you get paid. Shop today at for 1500 claim forms and more.
You can file a Medical Lien as a form of self-pay for patients involved in insurance claims and lawsuits.  We can help you file Medical Liens.  Please visit our website at
Or call 602-799-1873.


INDEPENDENT CONTRACTOR opportunity at high volume well established Gilbert practice. Full or part time hours. Practice and personal growth coaching available! Call 480-497-2642.

ASSOCIATE NEEDED ASAP IN YUMA for busy clinic. AZ license and PT cert. required. Salary nego. with bonuses, malpractice ins. pd. Email resume to or fax to (719) 574-7285.

INDEPENDENT CONTRACTOR position available in beautiful Gilbert office. Excellent opportunity for a new or established doctor in a great setting. Call 480-926-7100 for details. BR

ASSOCIATE NEEDED EAST MESA Tuesday, Thursday and half a day Saturday. Straight Chiropractic, Cash only practice, Thompson technique. Call 480-892-2536. CF

WELLNESS CENTER WANTS MOTIVATED CHIRO. - Energy work, nutrition & exercise knowledge a plus.  Huge growth potential, Call 480-598-6367. KS

ASSOCIATE NEEDED IN GILBERT: Associate DC needed immediately in successful, busy and well-established Gilbert chiropractic office. Call Dr. Wall at 480-510-7036.

SPINAL SCREENING OPPORTUNITY: We need 3 more doctors to join our group for various marketing events, home shows, kids' expos, bridal shops, etc. Need SW Valley, N. PHX and Scottsdale. Contact Dr. Reed 480-201-7929.


PRACTICE FOR SALE: low overhead, x-ray, 1K sq/ft, old patient files, equipment, DRX9000, 4 traction units, 2 IST tables, all starting @$1 check EBay. (520)449-3523 Dr. Watson, moving to new office.

PRACTICE FOR SALE: Well-established practice for sale in beautiful Flagstaff, Arizona. Reasonable rate. Doctor retiring and moving out of the country. Call Dr. David or Pamela Hopkins @ 928-774-2253.

ARIZONA PRACTICE FOR SALE  $280k potential take-home first year, Well established practice for immediate sale just west of Phoenix, strong patient base, financially stable, beautiful clinic in fast growing community, priced below market value, information contact Dr. Brian 623-693-6468.

PRACTICE FOR SALE: Well established diversified practice. 1000 sq. ft. office, 3 adj. rooms. Doctor retiring after 31 years. Youngtown/Sun City area. Priced to sell at $50K! Call Dr. L.W. Danser, Tue-Thurs, at 623-972-6575.

CLINIC FOR SALE: N. Scottsdale, 3 yrs. old. Turn-key beautiful office, fully equipped with x-ray, tables, rehab equipment. Files go with office. Assume lease with less than 2 yrs. on it. Collected around 170K per year, seeing 75-100 PV per week for last 2 yrs. Doctor needs to move and relocate. Quick sell at 60K. Call Dr. Wall at 480-510-7036.

TEMPE PRACTICE FOR SALE: Long and well established, 30 years same location near ASU, 1750 sq. ft. hundreds of patient files, x-ray and physiotherapy equipment, adjusting tables 4 years new. Call Lynda 480-967-4088 or Diana 480-759-7288.


"YOU-OWN A PROFITABLE CHIROPRACTIC OFFICE" Two positive cash flow offices avail. Right Now. Highly motivated sellers! Call Ron Marek 480-456-4700 Sunbelt Bus. Brokers. Web: Email:
OFFICE SPACE TO RENT: Established 20 year practice on the Scottsdale/Phoenix border looking for a motivated chiropractor to rent space in the well established office starting after December 1st. Full or part time available. Please call Dr. Steve at 602-695-8857. SB

TUCSON - OFFICE SPACE TO SHARE:  Fully equipped and staffed office.  Current DC offering opportunity to DC to move existing or start a new practice with very low overhead!  Contact David Nathan, D.C. 520-408-2225.

BUILD YOUR PRACTICE in our beautiful two-doctor, southwestern office. Fully equipped, great visibility, plentiful walk-in traffic. Central Tucson location. Email inquiries to

in Scottsdale, 2400 square feet with an in house natural pharmacy.  Can take a wing of the clinic and receive cross referrals. Start or bring your practice to Scottsdale at Thunderbird. Call Dr. Tallman at 480-219-2624.

LITCHFIELD PARK AND VERRADO - CLASS A CENTER: Fantastic opportunity to design and own your new office in either or both Litchfield Park or Verrado. Prime locations in the west valley.  For more information call Dick, Jim, or George at 623-877-8777.

OFFICE TO SHARE:  McCormick ranch office with open adjusting, CBP equipment, x-ray and private room.  (480)-951-4464  Jeff Knutsen, D.C.

NEW Medical Office Suites For Lease In NE MESA: Ready to Move in. Off of 202 exit at SWC Power/Thomas. Includes reception, kitchen, common area. Road Signage available. $795.00/month including utilities, internet, janitor. Peter 480-734-7901.

OFFICE SPACE TO RENT: Established 20 year practice on the Scottsdale/Phoenix border looking for a motivated chiropractor to rent space in the well established office starting after December 1st. Full or part time available. Please call Dr. Steve at 602-695-8857. SB


J-TECH for ROM and Muscle Testing for sale. Virtually brand new. Hardly used. Comes with all software, manuals, and booklets. $3500.00 Please call 480-998-7501.

FOR SALE: Universal 325 x-ray machine. AFP Mini-Med 90 Processor. Great condition. 7 years old, cost $20,000 new. $9,500 or best offer. Call Dr. Brown, DC at 480-377-1226.

ELECTRIC ZENITH HI-LO FREE to good home. Has served me well for 28 years. Tom Stark, D.C. Tucson: 520-304-7474

NOVA SUMMIT XRAY MACHINE: Model #B360, made in 1996. Also: Konica Processor SRX 101, cassettes and film. Asking $6000 for all. May purchase individually. Call Dr. Cradic in Yuma at 928-344-2460.

Accu Spina Decompression machine for sale.  Contact David for details at:

FOR SALE: Rich-Mar IIIG combo electric stimulation unit. Hydrocollator like new. Spinalator traction table. Portable TENS/micro current. Williams elevation table. Misc collection educational tapes, books, etc. Call Dr. Danser at 623-972-6575.

JTech wired ROM and Muscle Testing for sale. In perfect condition. Includes dual inclinometry, range of motion, dynamometer muscle testing, Tracker interface box, carry case, accessories, manuals and software.  Package originally purchased for $5945. Asking $2900. (480) 610-5433 KS


YOUR AD HERE: 3 lines, $25 per month for members, $50 per month for non-members. Monthly newsletter mailed to average circulation of 2000 licensed DCs in Arizona. Also emailed and posted online. Compare to competition's journal which is mailed to 1250 every second month. 4000 exposures versus 1250 every two months - your choice - your results.