Samford's Brock School of Business Spring Newsletter

Spring 2011 Newsletter 


In This Issue
BSOB Advisory Board Member Colin Coyne wins GBCF's Prize to the Future Contest
MBA Program adds concentrations
Dr. Howard Finch named dean of the Brock School of Business
Brock School of Business students volunteer for Tornado Relief
Teresa Polley, President and CEO of the Financial Accounting Foundation speaks at SBN Birmingham
Alum Leigh Davis Perry is honoree of Beta Gamma Sigma
Sports Marketing Class heads to London
Samford's Brock School of Business Runs Student Micro Business Initiative
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Colin Coyne

BSOB Advisory Board Member Colin Coyne wins Greater Birmingham Community Foundation's Prize to the Future Contest

From The Birmingham News: Colin Coyne took home the $50,000 top prize on May 5  as winner of Prize2theFuture -- a contest for the best idea to transform Birmingham into a cooler, more vibrant city.

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Brock School of Business



MBA Program adds concentrations

Samford University's Brock School of Business has added concentrations to its Master of Business Administration (MBA) degree.  Beginning this summer, students will have the option to focus their area of study either in entrepreneurship or international business.  

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Jim Reburn

Fresh off the heels of celebrating the successful graduation of another class, I want to thank you for your support of the Brock School.  It was truly an honor for me to have the opportunity to serve as acting dean this year, the experience culminating with a wonderful commencement ceremony.


In this issue of the newsletter you will find stories highlighting the Spring 2011 accomplishments of the Brock School, its students, faculty and staff.  


Welcoming New Leadership 

In the coming weeks I will work with dean designate, Dr. Howard Finch, as we move into full swing with the leadership transition.  Work is already underway to ensure a seamless passage into the upcoming academic year.  


I'll leave you with the words of one of our graduating students, Ms. Sarah Elizabeth Clement, who admonished her peers with these words at commencement:


"We've been privileged to attend a school that not only professes to care about personal relationships and high ideals, but actually emphasizes such matters every day, in and out of the classroom.  We've learned that business can be a higher calling and have been taught the importance of having a career centered around vision, courage, intelligence, and ethics.  And today, it is my genuine hope that we will be distinguishable among our peers by these four principles." 

Thanks, Sarah.  I could not have said it better myself!


Again, thank you for a great year!


Jim Reburn, Acting Dean 




Dr. Howard Finch named dean of the Brock School of Business

Howard Finch


By Philip Poole


J. Howard Finch has been named dean of Samford University's Brock School of Business, effective July 1. He also will have the faculty rank of professor, pending final approval of his faculty status by the university's board of trustees.


Finch's appointment was announced by J. Bradley Creed, Samford's provost and executive vice president. The selection follows a nationwide search to replace Beck A. Taylor, who resigned in May 2010 to become president of Whitworth University in Spokane, Wash.


"Finding a new dean who was committed to the ascending prestige of Samford's business school was critical to our continued success in business education," Creed said. "Dr. Finch's strong academic credentials and professional experience, in addition to his current administrative experience as an associate dean at a major university, combine to make him just the right person to lead us forward." Read More  


Brock School of Business students volunteer with Operation Blessing to help with tornado recovery efforts in Pratt City.
April 27 day of deadly tornadoes across Alabama

More than 70 tornadoes hit the state of Alabama on April 27, 2011 leaving in their path a trail of destruction in 42 counties throughout the state. More than 5000 homes and an undocumented number of businesses were damaged or destroyed in Jefferson County alone.  Pratt City in western Jefferson County was one of the areas that was hardest hit.  A group of Brock School of Business students led by Dr. Darin White, Dr. Melissa Woodley and Dr. Lowell Broom.  For more information on Samford's response to the tornado disasters click here.

Brock School of Business students ready to volunteer for tornado recovery.



A Home in Pratt City, Ala.
Teresa Polley, President and CEO of the Financial Accounting Foundation speaks at SBN Birmingham

L to R: Acting Dean, Jim Reburn, Teresa Polley, President and CEO of the Financial Accounting Foundation and Frank Minter, former board member of the Financial Accounting Foundation
Brock School of Business Alum, Leigh Davis Perry is Beta Gamma Sigma honoree

Leigh Davis Perry

eigh Davis Perry, vice-president of Charitable Giving and president of the Alabama Power Foundation, was honored at the Brock School of Business Beta Gamma Sigma induction

ceremony Friday, April 29. Beta Gamma Sigma is an international honor society that provides the highest recognition a business student anywhere in the world can receive as an undergraduate or post-graduate program at an AACSB accredited school.     Leigh Davis Perry is a graduate of the Brock School of Business' MBA program and is a current member of the Advisory Board.  Leigh has served in many capacities at Alabama Power for more than 15 years, in the areas of real estate, information technology and economic and community affairs.  In late 2010, she was chosen to lead the largest corporate foundation in Alabama, the Alabama Power Foundation.   The foundation also is one of the top 25 foundations in the country. Leigh's experience, leadership role and service to Alabama Power meet the criteria for the honor she received from the Brock School's Beta Gamma Sigma chapter.
"Leigh embodies everything we look for in an honoree.  She was an excellent MBA student and she has been very successful in her career, leaving her mark on the company she works for," according to professor of finance at Samford University, Steven T. Jones.
Jones added that Leigh was very impressed with the new inductees into Beta Gamma Sigma and was honored to receive this recognition from the Brock School of Business.
Twenty-two students were inducted into the Beta Gamma Sigma Chapter. The new inductees include 14 undergraduate and eight graduate students.   


Jan Term: Sports Marketing class heads to London  to study International Sports Marketing techniques
Sports Marketing Class Spends Jan Term in England

Dr. Darin White, an associate professor in Marketing for the Brock School of Business, took seven students to London this past January to study International Sports Marketing.  The students were charged with studying specific marketing topics related to sports such as consumer behavior, marketing communication, marketing research, service marketing, retail management, sports marketing and sales force management.

Students visited many businesses in London and surrounding areas such as Manchester United, AFC Wimbledon, Chelsea Football Club, England Lawn Tennis Club and Twickenham National Rugby Stadium. Students placed an emphasis on England's football leagues and the tactics they used to market their events.   


"We have offered this course for a couple of years now, and we continue to get positive feedback from the business community and students across campus," explained Dr. Franz Lohrke, chairman of Brock School of Business' Entrepreneurship, Management and Marketing department. "Darin's expertise in Sports Marketing coupled with Birmingham's economic growth generated from hosting sports events makes it only fitting that the Brock School of Business would offer a course of this nature.


Prior to leaving for England students wrote reports on several current sports business books including The Olympic Games Effect: How Sports Marketing Builds Strong Brands by John Davis, Marketing & Football: An International Perspective and Soccernomics by Simon Kuper.  


In addition, students prepared presentations on a variety of sports business topics including "Building global sports brands: key success factors in marketing the UEFA Champions League", "Marketing management in a socially complex club: Barcelona FC", "Sports marketing and facility management: from stadiums to customer-based leisure centers", and "Promoting soccer in America: lessons learned from the MLS and WPS."


Students like Caitlin Graham, a senior marketing major, enjoyed visiting both Chelsea and Manchester United's Football stadiums the most. "Chelsea Football Club actually won their first Premier League and FA Cup 'Double' in 2010", she explained. "Our class was able to have our picture taken with the trophies."


The class inspired Graham to receive her master's degree from a business school in London. When she returned to the U.S.,  she researched graduate schools both nationally and internationally. After further research she applied to Regent's Business School.  Graham was accepted in early March and plans to study International Marketing.  


The International Sports Marketing class is opened to both business and non-business students during Jan term.

Samford's Brock School of  Business Runs Student "Micro-Business" Initiative for the Second Year
Top three teams earn an average of return on investment of more than 320%

The Brock School of Business Entrepreneurship Program funded student "micro-businesses," small ventures that they can run while they are in school, for the second year in a row.  In February, students were given $100 each to start their businesses, and  they could then join into teams to pool their start-up capital. 


Teams started businesses ranging from computer consulting to graphic design, which earned them on average, $114 in profit for every $100 in loans.  All profits are awarded to members of the top three performing teams, who could use the proceeds for educational expenses or invest them in their business.  These top teams earned an average of 322 percent return on investment during their ten-week project. 


The first place team, Bulldog Bandz, designs customizable wristbands, and the second place team, Lyon's Computer Tutoring, provides computer and other technical consulting.  Two teams, Chic Designs and Koozies, tied for third place team with their graphic design and customizable koozie businesses, respectively. 


The Brock School distributed loans in the ENTR 304, Concepts in Entrepreneurship and Small Business, course, which students usually take during their junior year.  Each team was required to pay back the loans along with any profits generated as well as file financial statements every two weeks to show net profit or loss.   


Funding for the Micro-business initiative was provided through a generous donation by Brock School of Business Advisory Board member, Mr. Malcolm Miller. 


For more information about the Brock School of Business Entrepreneurship Program visit our website at Samford Business.