Reporters are trained to be on the lookout for stories with an interesting angle. In journalistic parlance, the angle is the point or theme of a news or feature story.
Often a story's angle is something new and fresh. Or surprising. Or perhaps "insider" news unknown to most. Or simply amusing. But not old warmed-over information. Not "yesterday's newspaper."
Similarly, for most talk communication, the questionfor conversers must be "What's my angle?" In sales talk, it's sometimes called a "hook," which is a means of attracting interest or attention.
(One major exception that needs no special angle is called "phatic communication," the exchange of information-free pleasantries to maintain our social relationships. Example: "Mighty windy today, Burt." "Yup. Sure is windy. Might calm down by tonight though. How's the missus, Al?" and so forth.)
For master conversers, looking for an angle is part of their mindset. Because they are usually on the lookout for interesting information, they find it.
Examples: Historian Douglas Brinkley reports that President Reagan collected facts and quotes and humor that he could use for specific encounters, such as meeting heads of state or celebrities. He could set the tone of the engagement with some words customized to each person. Ronald Reagan: "The Great Communicator."
Benjamin Franklin's "Junto" group required each member to bring some useful new information to the weekly meetings. The twelve members were constantly on the alert so they'd have something positive and practical to share.
As I prepare to write my weekly newsletters, my mindset is "What would be interesting and helpful to my subscribers?" Over time, I have developed a "Velcro mind" that fresh possibilities seem to stick to. But, just in case the words -- like birds --fly away, I jot down a key word on a note card and enter the idea into my files when I return home.
If you bring something fresh, surprising, funny, or useful to your encounters, you will truly have achieved "better conversation."
Until next week, Loren
|