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Greetings! eLetter
The Latest Industry News, Advice & Tips! | |
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Note from Suzanne |
Note from Suzanne - May 18, 2010
Making a Difference: New Opportunities for Purchasing Print Media
9th Annual Print Oasis Print Buyers Conference & Exhibit
July 19 & 20, 2010 * National Press Club * Washington, DC
Learn About Important Legislative Issues That Directly Impact Your Print Purchases at Print Oasis 2010:
This is an opportunity of a lifetime. I hope you will take full advantage of it.
Check out our updated conference agenda.
Book Your Print Oasis Hotel Room Soon:
Are you attending the Print Oasis conference? We highly encourage you to book your hotel room early. We have secured room blocks at 2 hotels but our room blocks have always sold out at past conferences, so don't wait to take advantage of these excellent room prices.
For more information, visit our hotel information page.
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Industry News and Other Articles |
INDUSTRY NEWS and OTHER ARTICLES
Check out our new Cool Tool from CopyPage and order yours for free!
Consumer Reaction to Paying for Online Content
An excellent illustration of the power of consumer expectations is...
Possible Significant Changes to the Book Publishing Industry
In the face of publicity of electronic books, a recent technical development is...
Traditional Marketing Methods Lead to Negative Reactions
There's evidence that traditional mass marketing may go beyond ineffective and...
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TIP OF THE DAY | |
OUR LATEST TIPS
Monday, May 17
Reflex blue ink
Tuesday, May 18
Whiteness vs. brightness
Wednesday, May 19
Don't forget your pets!
Thursday, May 20
Conditioning Paper
Friday, May 21
Print Samples
Tuesday, May 25
Densitometer
Wednesday, May 26
Freshen Your Indoor Air
Thursday, May 27
Return proofs promptly
Friday, May 28
Access Domtar Webinars Online |
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PRINT OASIS SPOTLIGHT #6 | |
Making a Difference: New Opportunities for Purchasing Print Media
9th Annual Print Oasis Print Buyers Conference & Exhibit
July 19 & 20, 2010 * National Press Club * Washington, DC
How to Improve Your Direct Mail Response Rates
 Speaker: Buz Price, Senior Vice President, Javelin Direct Inc. (Omnicom)
Learn what key factors determine if a direct mail campaign will succeed or fail and how the new "linked process" approach will give you the tools you can use to help determine if you have a winning plan or if there are hidden barriers to success. Once you understand what it takes to make your direct mail marketing efforts successful, you will approach the planning process for each direct mail project in a new way and help your company/agency to produce direct mail campaigns that meet or exceed their goal.
Times are changing and most of us are now under pressure to do more with less and to reduce the cost per sale. Procurement and Supply Chain Management organizations are keenly interested in efficiency more than ever before. Many of us are responsible for the production of direct mail projects. With that responsibility, comes the possibility of being called to task when a direct mail project does not perform as expected. What do you say if you feel confident that the printing, lettershop and other production was done well? What is the true impact of color, ink coverage, paper stock, postage, or format on response rates? This session will identify the key factors for success and will give you the insight you need to help you work with your colleagues from account service, creative studio, finance, analytics, planning and others, to create and produce highly effective direct mail campaigns.
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Sponsor Spotlight |
Located in Lancaster, PA, Intelligencer Printing Company provides the latest technology coupled with a "service first" attitude to create an extraordinary print buying experience. Intelligencer offers a full array of services including: electronic pre-press with CTP, seven-color sheet fed printing with Aqueous and UV coatings available in-line. Web printing with in-line finishing in up to 10 colors with scratch off and pattern perfing capabilities.
Our unique offerings include MetalEssence™, IntelliScent™ and High Definition Printing™ to enhance our client's printed material and increase response rates. We also have a complete bindery offering poly-bagging, imaging, and a new 70,000 square foot mailing/fulfillment center complete with Prospect Relationship Management software.
In addition to our list of capabilities, Intelligencer is also committed to environmental sustainability through our FSC/SFI certification, use of low VOC/Vegetable based inks and Wind Energy to help preserve the Earth.
Intelligencer Printing Company's experienced representatives and skilled craftspeople are dedicated to taking care of every aspect of your project, so you can take care of your business. We are committed to helping you "Achieve the Extraordinary" through innovative ideas in print, mailing and fulfillment.
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PBO RESEARCH |
 Check out the results of our latest Quick Poll survey and feedback from our members:
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VOTE IN OUR NEW QUICK POLLS |
Print Buyers:
Is it okay for printing sales representatives to "drop by" to visit you without an appointment?
Is it okay to "drop by" to visit current customers without an appointment?
Vote here |
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Notable Quotes | |
"I saw the movie, 'Crouching Tiger, Hidden Dragon' and I was surprised because I didn't see any tigers or dragons. And then I realized why: they're crouching and hidden."
- Steve Martin |
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About Print Buyers Online.com |
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.
In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.
Enjoy!
Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.
703-534-9305
Copyright 2010,
Print Buyers Online.com, Inc. |
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