Greetings!  eLetter

The Latest Industry News, Advice & Tips!
                                                 
PBO
 
February 5, 2010 I Volume 7, Edition 3
 
View Online Version Here

Note from Suzanne

Suzanne Morgan
Note from Suzanne - Friday, February 5 
 
What's Hot? - Dick Gorelick's Trends Reports
Check out our bi-mohthly trends articles from our long-time favorite writer, Dick Gorelick. This week's topics include: Marketing - Unprecented Emphasis on Metrics; Magazine Publishing - Crawling Back and Economists Predict Weak Demand for Trucking. Go here for the full article.
 
Welcome Back Domtar!
Domtar has been a long-time strategic partner to Print Buyers Online.com. We welcome Domtar back for another year of support. Look for upcoming Cool Tools and great educational content from a paper company that is a leader in sustainability.
 
PBO's Job Bank
Does your company have a job opening that you'd like to announce to our 12,000+ member community? Get the word out to the most targeted list of print buyers by featuring your listing in PBO's Job Bank. The cost is just $249 - but PCPI members get a job listing for free!

Have a lovely week!   

Tip of the Day

 
 
 
Monday, Feb 8
 
Tuesday, Feb. 9
 
Wednesday, Feb. 10
 
Thursday, Feb. 11
 
Friday, Feb. 12

VOTE IN OUR NEW QUICK POLLS

 
 votebluered
 
Print Buyers:
How often do you view a prospective printer's website before you contact them for a quote? 
 
Print Suppliers:
Do you plan to incorporate any or all of the new NAPL/PIA Terms and Conditions for Sale into your customer terms?
 

PBO RESEARCH

 
Albert EinsteinCheck out the results of our latest Quick Poll survey and feedback from our members:

Industry News

 
Sponsor News:
 
Xerox's Support of Haiti
 
Domtar Through the Years...
  
Truth in Paper
        Myth: Paper has a high carbon footprint
        Fact: It's not as high as you think

Industry Trends


Gorelick's Guide - Dick Gorelick's Recommendations For Print Buyers 

Marketing - unprecented emphasis on metrics

One consequence of the recession in the business community is pressure to produce evidence of the effectiveness and efficiency of the marketing and promotion functions. There has, in general, been an unprecedented emphasis on metrics... 
 
Magazine Publishing - crawling back
Advertising in consumer magazines improved somewhat during the last quarter of 2009, but the recovery was too late to rescue a year to forget for many publishers. Publishers Information Bureau reports that, for the full year, advertising revenue decreased 18.1%...  
 
Economists Predict Weak Demand for Trucking 
Economists predict continued weak demand for trucking in 2010, with disappearance of about two-thousand firms by year-end. They forecast that rates will increase well beyond... 

 

Read Complete Articles

Sponsor Spotlight

 
 Domtar
 
Domtar is the largest integrated manufacturer of uncoated free sheet in North America and the second largest in the world, offering a wide range of business, commercial printing and publishing papers. We have a broad geographic footprint, with a strong manufacturing presence in eastern North America complemented by service locations throughout the U.S. and Canada. Some of our key brands include Cougar® and Lynx® Opaque Ultra, and EarthChoice® Office Paper.

At Domtar, we recognize the importance of responsibly managing and protecting the forests, environmental and quality management. Our forest management practices are certified by the Forest Stewardship Council (FSC), which is recognized internationally by leading environmental groups. All of our facilities are certified to FSC standards and/or Sustainable Forestry Initiative® (SFI) standards. For more information about Domtar, please visit www.domtar.com.
 

Strategic Partners

      Xerox                    Heidelberg Logo
 
 
Domtar 
                     Intelligencer 

                                                              SPONSORS

              
        P3 Software      
Notable Quotes
 
 "I used to think it was really important to be a size '0'...but now I'm older and wider."
                  Kathy Shaskan, comedian

About Print Buyers Online.com

 
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.

In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.

Enjoy!

Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.

703-534-9305
 

Copyright 2010,
Print Buyers Online.com, Inc.