A Pervasive Deficiency

Despite general agreement among marketers about the need to become more conversent with the needs, challenges, objectives, and perceptions of customers in order to more intelligently engage in business planning and to more effectively target promotion programs, research continues ....

 
The Worst Is a Bit Better 
Last-minute Senate action to allow the Postal Service to defer four billion dollars in payments for retirees' health care benefits means that the agency's annual losses will shrink to "only" five billion dollars, according to Postmaster General John Potter.  He is forthcoming in stating ... 

 

Well-meaning But Purposeless

It is called "Chinese Inspiration Torture."  The phenomenon is defined in ADWEEK as "the cruel act of steadily and repeatedly hitting the victim with small, well-meaning bits of inspiration until the victim is overwhelmingly motivated but utterly without focus on direction....

 

 
Written by Dick Gorelick, President, Graphic Arts Sales Foundation