Greetings! eLetter

The Latest Industry News, Advice & Tips!
                                                 
PBO
 
November 23, 2009 I Volume 6, Edition 22
 
View Online Version Here

Note from Suzanne

Suzanne Morgan
...And note from Scrooge
It's been a long time since print buyers have seen the glory days of holiday gift receiving. Yes, buying companies for a long time now have set strong policies against their buyers receiving lavish gifts. Receiving modest gifts from printers or gifts that could be shared with the entire department, for most buying companies, was deemed acceptable. Note the past tense. This year, I'm seeing more corporations sending out letters to its suppliers asking that they avoid providing any gifts or gratuities to the corporation's employees, regardless of the value. I wholeheartedly support this. 2009 is the year to be modest and hold back on gift giving. Anyway, no good print buyer worth her salt would be swayed whether she got a gift or not, seriously.
 
Check it out!  
Here are a few new things you'll find on our home page this week. Be sure to see our new research from our Print Buyer and Print Supplier Quick Polls on the pre-qualification of suppliers and the number of printers that have gone out of business in the past year. See Our Lastest Research below. Also, Dick Gorelick offers big pictures trends that have a big impact on marketers and print buyers. See What's Hot below. Ever wonder if you are negotiating the right discount for a job that's not quite right? See our Ask the Experts Q&A below.
 
Announcing Special Report - "How to Budget for Print in 2010":
Once again industry guru Dick Gorelick helps our PCPI members prepare for the budgeting process for the coming calendar year. This comprehensive and timely report provides reasons behind the price increases (and some decreases). Learn how you will be affected and how to prepare your budgets realistically.
 
"How to Budget for Print in 2010" offers pricing forecasts of materials and services that will greatly affect the final price of your print projects: such as paper, mailing lists, USPS postage costs, transportation costs, energy, travel, and more. Mr. Gorelick also projects the impact of Do-Not-Mail legislation and the overall demand for print.
 
This special report is free for all Print Communications Professionals International (PCPI) members. If you are a member of PCPI, simply login to www.pcpi.org and go to the Tool Box for the budgeting PDF. If you are not a member of PCPI but you'd like to receive "How to Budget for Print in 2010", you can join for just $279. Visit: http://pcpi.org/pcpi/Benefits.aspx for complete list of benefits.

Or for the best deal, you can get your PCPI membership for FREE when you purchase a PCPI certification program. This offer is good until December 15th. Enter the promotional code of RENEW12. http://www.pcpi.org/pcpi/ProfessionalCertification.aspx 
 
(We absolutely will NOT give or sell this special report to anyone who is not a member of PCPI, so please no requests!) 

The Print Oasis 2010 Print Buyers Conference  
We've been hearing from many of you asking about our plans for Print Oasis 2010. Yes, of course, we are planning to have our annual conference in 2010, but we've not yet selected a location or date. We will make an announcement in late winter/early spring after we've seen more signs of an economic recovery. So hold tight and budget for the usual. 

 
Have a lovely week! 
 

Tip of the Day

 
Monday
Research on Print Media Effectiveness
 
 Tuesday
    Refine Edge of Selections 
 
Wednesday
Blanket Cylinder
Thursday
From Calipers to Calendering
 
Friday 
Ghosting 

 

pcpi logo

PCPI is the premier association dedicated to print buyers.
 
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.

 

Industry News

Industry NewsP3Software Expands Market with Buyer Focused Print Management Technology
Print buyers and brokers embrace cost saving technology

Intelligencer Printing Company Wins Big!
Company honored with three Gold Ink Awards

New Quick Poll!

 
 votebluered
 
Print Buyers:
How often has your company used PURLs (personalized URLs) in its print promotions?

 
Print Suppliers:
Does your company offer PURLs (personalized URLs) as a service to your customers?

PBO Research

 
chart

Ask the Experts

 
Question:
I'm disappointed with the quality of my last print project. There is cracking on the fold and the spot color is way off. The brochure is good enough to use, but I believe I should get a discount from my printer. What is a reasonable amount? 
 
Answer:
It depends. Generally speaking, a discount of 5-10% would be appropriate -- no more than 15% -- and that's assuming that the mistake is completely the printer's fault. But first consider these things:...
 
Answered by Suzanne Morgan

Going Green

 
World Resources Institute
 
Editor's Note: WRI has produced an excellent resource guide for print buyers, Sustainable Procurment of Wood and Paper-based Products - An introduction. This publication outliines the ten key issues related to sustainable procurement of wood and paper-based products and tools and initiatives that are available. This is non-partisan, easy to understand. We highly recommend it. You can download a PDF of the publication here: http://www.wri.org/publication/sustainable-procurement-wood-and-paper-based-products

Latest News


Catalog Benchmarking
Experts in catalog management use the ratio of all selling expenses - print and
online - to net sales as an important metric. A rule of thumb is that the ratio should be... 
Paper Mill Babel
Print buyers in some parts of the nation have experienced problems with availability of paper stock in recent months. In addition, many mills have increased prices....
 
Falling List Prices
The average base price of leased consumer e-mail lists has dropped sharply in recent months, according to Worldata's List Price Index: it decreased 24% to $114 per... 
 
Direct Mail Tips
With the responsibility of variable data digital presses, there's a tendency by many marketers to use personalization as much as possible. However, direct mail expert...
 

Written by Dick Gorelick, President, Graphic Arts Sales Foundation 

Read Complete Articles

Sponsor Spotlight

  
P3 Software 
 
Founded in 2001, P3Software is the world's leading provider of affordable print procurement software systems.  Designed to not only meet but exceed the needs of print buyers, print brokers and print outsource managers, P3Expeditor is a powerful software system that generates professional, automated and highly efficient workflows in a user friendly manner.  Print buyers who use this technology will immediately experience direct savings on printing costs, increased work productivity and extended control over the lifecycle of every print project. 

For more information about P3Software, Inc. and the Professional and Enterprise versions of P3Expeditor, visit P3Software.

Strategic Partners

      Xerox                    Heidelberg Logo
 
                     Intelligencer 

                                                              SPONSORS

              
                             P3 Software      
Notable Quotes
 
 groucho marx
"Outside of a dog, a book is man's best friend.  Inside of a dog it's too dark to read." 
 
Groucho Marx

About Print Buyers Online.com

 
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.

In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.

Enjoy!

Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.

703-534-9305
 

Copyright 2009,
Print Buyers Online.com, Inc.