Greetings! eLetter

The Latest Industry News, Advice & Tips!
                                                 
PBO
 
September 16, 2009 I Volume 6, Edition 20
 
View Online Version Here

Note from Suzanne

Suzanne Morgan
Going to Bangkok!
The Thailand Government Printing Association has invited me to speak next week at PackPrint International (www.pack-print.de/event.html)  about the state of print buying in the US. So I'll be in Bangkok all next week. Thailand ranks as one of the top 20 exporters to the US for print, especially in the categories of children's books and greeting cards (ranked 7th and 7th respectively).  PackPrint is a similar international print show as Drupa, but geared to the Asian print market. I'll be back in the office on October 1.

Highlights from our Trends in Short-run Printing & Small Print Projects Survey
Be sure to check out a few highlights that I've posted on the results of PBO's Short-run Printing & Small Print Projects Survey. With 281 respondents we learned a lot. Thanks to all of you who participated. Overall, the most astonishing find was the rate at which print quantities have moved into the short-run area. Universally, buying companies are reducing the quantities of print purchased. This reduction is not only in the quantity per project, but also the overall reduction of print. View more here:  Highlights from PBO's Short-run Printing & Small Print Projects Survey 

Have a lovely week! 

 

Tip of the Day

 
 
Monday

Should you tell losing suppliers the approximate amount of the winning estimate?
 
Tuesday
  
  Add page numbers
to PDFs
 
Wednesday
 
A Tab-Free Tip
 
Thursday

Using Opaque White on Dark Stocks
 
Friday 

Proofing communication tips
 
 

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PCPI is the premier association dedicated to print buyers.
 
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.

 

New Quick Poll!

 
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Print Buyers:
Do you source print outside the U.S.?  
 
Print Suppliers:
Do you outsource or subcontract to printers outside the U.S.?

PBO Research

 
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Ask the Experts

Ask the Experts Clipart
Question:
 
Why are flesh tones harder to print? 
 
Answer:
Flesh tones are considered difficult to reproduce for several reasons. Most of the reasons have everything to do with...
 
 
Answered by Stephen Beals, Digital Pre Press Manager and Writer

Going Green

 
Going GreenGoing Green with Mailing List Hygiene
 
From detailed market segmentation to increased traceability, direct marketing campaigns offer myriad ways of increasing brand awareness and revenue streams. But all of these benefits are lost if the mail piece...  
 
Written by Suzanne Morgan

Latest News


Rediscovering Sampling 
With all the hype about social media, mobile media, and other communication devices, one highly effective tool of product promotion has somehow become lost:  sampling.  Recent research...
 
Whither Print? 
Recently asked to comment on the state of the daily newspaper business, Bill Keller, executive editor of THE NEW YORK TIMES, said, "It's kind of like being a motivational speaker at a..."  
 
Written by Dick Gorelick, President, Graphic Arts Sales Foundation 

Read Complete Articles

FREE Cool Tool

 
Be Brilliant on your next project with Metalessence™ from Intelligencer! Order the Metalessence™ User's Guide to utilize this exciting technology!

Metalessence™ is an entirely new way to print a virtually limitless number of custom metallic colors with a brilliance that makes your printed piece stand out! Metalessence™ is a process developed by Intelligencer and inspired by our clients' desire to achieve the extraordinary in metallic colors. The Metalessence™ User's Guide will help you make the most of this unique technique by taking the guess work out of the specification and design process. We can even proof your Metalessence™ project making it easy to judge the look and press performance with confidence.  Order your FREE Cool Tool here!
 

Intelligencer

Sponsor Spotlight

 
 Xerox
 
The Xerox Graphic Arts Industry Business is leading the industry's transition from traditional printing to The New Business of Printing -- powerful digital technologies that enable just-in-time, one-to-one and "e" printing solutions. More than 1,500 Xerox Graphic Arts professionals worldwide deliver a portfolio of state of the art digital products, solutions and services that help their customers provide higher value document services and capture new business opportunities.
 
In addition to providing innovative hardware and software, the Xerox Graphic Arts Industry Business shares its market-leading digital printing knowledge to help customers increase their print volumes, profit and grow in The New Business of Printing. 
 
 

Strategic Partners

      Xerox                    Concord Litho logo2
 
Foster Printing Service                 Heidelberg Logo

 

                     Intelligencer 

                                                              SPONSORS

              
       Pictorial Offset Logo                      P3 Software      
        

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        Nahan logo with text                    Synapse
Notable Quotes
 
 
"Silent gratitude isn't very much use to anyone." 
Gertrude Stein Gertrude Stein

About Print Buyers Online.com

 
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.

In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.

Enjoy!

Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.

703-534-9305
 

Copyright 2009,
Print Buyers Online.com, Inc.