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Greetings! Weekly eLetter
The Latest Industry News, Advice & Tips! |
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Note from Suzanne |
What do you do if you think your client is colorblind?
Printers: have you ever had a client that you just couldn't agree with over the colors in a proof? This week, I have dusted off and oldie but goodie Ask the Experts by Stepen Beals about what to do if your client is color blind. I think you will enjoy it - and taking the color blind test.
Have you Cashed in on Your Free Cool Tool?
Metalessence™ by Intelligencer Printing is an entirely new way to print a virtually limitless number of custom metallic colors with a brilliance that makes your printed piece stand out! To obtain your free sample of this cutting-edge technology, visit our Cool Tools page and complete the free order form.
In Search of the Perfect Job Applicant? Looking for skilled print buyers, production managers, designers, or marketers? Print Buyers Online.com has a highly focused e-community of over 13,000 members. Your ad will be featured in our weekly eLetter and displayed on the homepage of our site for 60 days. PCPI members are granted one free job listing as part of their membership, a $249 value! If you company is looking for a talented member to add to your team and you haven't taken advantage of your free listing, contact Kim Sautter at ksautter@printbuyersonline.com.
Update Your PBO Profile
Has it been a while since you updated your contact information with us? Please take moment to confirm our records are accurate by clicking on Manage Account on our homepage - and help us keep our mailing lists green.
Have a lovely week!
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Tip of the Day |
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Monday
How to Avoid Getting Hickies
Tuesday
Professionally Fix Photos in iPhoto
Wednesday
Folding and Paper Grain Direction
Thursday
Paper for Highly Handled Print Jobs
Friday
Screen Tints of Metallic Colors
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PCPI is the premier association dedicated to print buyers.
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.
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New Quick Poll! |
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Print Buyers:
How often, if ever, do you buy the paper for your print jobs directly from a paper merchant or manufacturer?
Print Suppliers:
Does your company base job pricing on your knowledge (or assumption) of the conditions of the customer's files?
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PBO Research |
Check out the results of our latest Quick Poll survey and feedback from our members:
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Ask the Experts |
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Question:
I have a very good customer who usually wants everything in dark blues. No matter how dark we make it, it's always "too bright." I've long suspected that he has some vision problem that is causing this. What do I do?" Read Answer & Take A Test to See if You are Colorblind
Answered by Stephen Beals, a digital pre-press manager who has been writing for major print publications for many years.
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Top Print Buyers Speak Their Minds |
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"To be successful in this industry you must be able to bring more to the table than the one task they think they hired you for. It's about how you sell all the things you can do while augmenting the initial project are working on."
Laura Hardy, Print Oasis 2009 Keynote Speaker
VP, Production Director, Creative Studio
Ogilvy Public Relations Worldwide
Darnestown, Maryland USA
PCPI members will receive a copy of the interview from which this quote was taken - plus nine other case studies with our speakers. To receive this wealth of advice from industry experts, go to www.pcpi.org to join or renew your membership. |
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Cool Tools |
The Magic of Metalessence, Unique Coatings and Intelliscent!
Be Brilliant on your next project with Metalessence™ from Intelligencer! Order the Metalessence™ User's Guide to utilize this exciting technology!
Metalessence™ is an entirely new way to print a virtually limitless number of custom metallic colors with a brilliance that makes your printed piece stand out! Metalessence™ is a process developed by Intelligencer and inspired by our clients' desire to achieve the extraordinary in metallic colors. The Metalessence™ User's Guide will help you make the most of this unique technique by taking the guess work out of the specification and design process. We can even proof your Metalessence™ project making it easy to judge the look and press performance with confidence.
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Sponsor Spotlight |
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One of the country's top independent printing firms, Concord Litho specializes in heat-set web printing with extensive inline variable imaging and finishing, direct mail, and high-quality large format printing. Their newly upgraded facility serves many of the nation's leading retailers, publishers, advertising agencies, marketers and non-profit organizations, including TV Guide, Hill|Holliday, Publishers Clearing House, Rodale, World Wildlife Fund, Dunkin Donuts, Playtex, Consumer Reports, and the American Heart Association.
A longtime supporter of the Print Buyers Online community, Concord Litho provides production managers, designers, and marketers like you the ideas, manufacturing know-how, and resources you need to achieve your organization's marketing goals and better ROI on your print investment:
- high-volume ink-jet personalization, segmentation, and addressing to make your next marketing campaign more relevant, trackable (and cost-effective)
- clever formats designed to help you combat postal increases
- interactive devices like Peel-n-Reveal, die-cut shapes, and scented varnish that can break through the clutter and boost response (or the ROI of your product launch)
- eco-friendly production choices (Green Printing Options program) that can help your company reduce its impact on the environment and meet your sustainability goals
- special bundled kitting services for Point-of-Purchase signage and marketing kits for quick service restaurants and financial institutions, and more!
www.concordlitho.com
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Notable Quotes |
"Freedom is what you do with what's been done to you."
Jean-Paul Sartre
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About Print Buyers Online.com |
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.
In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.
Enjoy!
Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.
703-534-9305
Copyright 2009,
Print Buyers Online.com, Inc. | |
