Greetings! Weekly eLetter

The Latest Industry News, Advice & Tips!
                                                 
PBO
 
May 5, 2009 I Volume 5, Edition 15
 
View Online Version Here

Note from Suzanne

Suzanne Morgan
It's Not Too Late to Register for Print Oasis 2009!
We are gearing up for our annual Print Oasis Print Buyers Conference & Exhibit and will be heading out to Arizona for
preparations. We hope that you will be able to join us for an action-packed three days in the beautiful Sonoran Desert. 
 
You won't want to miss our superior educational programming featuring immediate cost-saving solutions and strategies on how to succeed in the new economy. Visit www.printoasis.com and join us May 17-19 in Phoenix, Arizona.
 
Receive 10 Case Studies by Print Buyer Industry Leaders!
Hot off the presses, PCPI is offering over 75 pages of actionable ideas by vanguard print buyers across the U.S. and Canada. You will learn how to:
  • Protect your job in a failing economy
  • Incorporate sustainability into your organization without going over budget
  • Keep a cool head and remain politically savvy during a crisis
  • Recover from a print job gone wrong
  • Create peaceable and profitable partnerships with your print suppliers
The case studies will be available to members on June 1. To receive your case studies, simply join PCPI or renew your membership.  PCPI annual membership is just $279 and by joining you will gain access to real world advice from heroes and heroines in the industry, among many other benefits. Visit www.pcpi.org for more information or to sign up today.
 
eLetter Schedule
Because our staff will be out of the office for Print Oasis 2009 orchestration, our next eLetter won't be distributed until June 2.  We look forward to seeing you in Phoenix! 

Happy Cinco de Mayo!

 

pcpi logo

PCPI is the premier association dedicated to print buyers.
 
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.

 

Tip of the Day

 
 
 
Monday
Moisture Content in Paper
 
Tuesday  
Smoother Blends & Drop Shadows in PDFs 
 
Wednesday
Materials and Techniques
 
Thursday
 Get the Greenest Lawn
 
Friday
Selecting Type for Embossing

New Quick Poll!

 
 votebluered
 
Print Buyers:
Due to the economy, how much has your print spend decreased for 2009?
 
Print Suppliers:
Due to the economy, how much has your customers' print spend decreased for 2009?
 
 

PBO Research

 
chart
Check out the results of our latest Quick Poll survey and feedback from our members:
 

Gorelick's Guide

Written by Dick Gorelick, President
Graphic Arts Sales Foundation
 
 beach chairs
 

Top Print Buyers Speak Their Minds

 
 
Senior Vice President Production Services, LehmanMillet 
 
PCPI members will receive a copy of the interview from which this quote was taken - plus nine other case studies with our speakers. To receive this wealth of advice from industry experts, go to www.pcpi.org to join or renew your membership.

Print Oasis 2009: Spotlight #12

 
Print Oasis 2009
 
If you are attending Print Oasis, you won't want to miss these fabulous mini educational sessions hosted by our sponsors in the Exhibit Hall. Each is twenty minutes in length and packed with information you can implement at your organization:
 
How to Maximize Your Responses Using Variable Data
Pictorial Offset Corporation
 
The Magic of Metalessence, Unique Coatings and Intelliscent!
Add dazzle to your campaigns with these earth-friendly solutions
Intelligencer Printing Company

Staccato 10 High-definition Printing
Taking quality to a new level!
Watkins Lithographic, Inc.
 
How to Optimize ROI from Your Digital Print Projects
Progressive Impressions International
 
Bio-Luminescent Marketing: Light Up Your Next Campaign
The MATLET Group, Inc.
 
6 Ways to Optimize Your Print Projects
Foster Printing Service
 
Print Oasis Print Buyers Conference & Exhibit features over 30 seminars, sessions and events specifically for print buyers, marketers and production professionals. Visit www.printoasis.com for conference agenda.

Cool Tools

Be sure to order this must-have free kit from Concord Litho!  This "Going Green" Idea Kit focuses on actionable information print buyers and designers should know when planning a green printing project. It contains fact sheets, templates, and a variety of production samples, from gift wrap, newsletters and product catalogs printed on heat-set web presses to unique greeting cards printed on large-format sheetfed presses with eco-friendly ink formulations. This kit also includes guides to developing a paper procurement policy, design rules and regulations for using various eco-certified paper logos, and more!
 
Concord Litho logo2 

Sponsor Spotlight

 
 Intelligencer
 
 
Located in Lancaster, PA, Intelligencer Printing Company provides the latest technology coupled with a "service first" attitude to create an extraordinary print buying experience. Intelligencer offers a full array of services including: electronic pre-press with CTP, seven-color sheet fed printing with Aqueous and UV coatings available in-line. Web printing with in-line finishing in up to 10 colors with scratch off and pattern perfing capabilities.
 
Our unique offerings include MetalEssence™, IntelliScent™ and High Definition Printing™ to enhance our client's printed material and increase response rates. We also have a complete bindery offering poly-bagging, imaging, and a new 70,000 square foot mailing/fulfillment center complete with Prospect Relationship Management software.
 
In addition to our list of capabilities, Intelligencer is also committed to environmental sustainability through our FSC certification, use of low VOC/Vegetable based inks and Wind Energy to help preserve the Earth.
 
Intelligencer Printing Company's experienced representatives and skilled craftspeople are dedicated to taking care of every aspect of your project, so you can take care of your business. We are committed to helping you "Achieve the Extraordinary" through innovative ideas in print, mailing and fulfillment.

 

Strategic Partners

      Xerox                    Concord Litho logo2
 
Foster Printing Service                 Heidelberg Logo

 

                     Intelligencer 

Job Bank

Purchasing and Operations Manager
Purchasing or circulation professional needed at NYC/Grand Central location to buy all subscription and billing promotional materials for Smithsonian and Air & Space magazines. The Purchasing and Operations Manager will develop and manage buying schedules, analyze resulting costs, and identify cost saving opportunities.  Additional responsibilities include ABC statements, list rental operations, and assisting Fulfillment and Planning Directors.

                                                              SPONSORS

              
       Pictorial Offset Logo                      P3 Software      
        

ComCom_Logo

    
        Nahan logo with text                    Synapse

Notable Quotes

 
thackeray
 
"The world is a looking-glass, and gives back to every man the reflection of his own face. Frown at it, and it will in turn look sourly upon you; laugh at it and with it, and it is a jolly kind companion; and so let all young persons take their choice."
 
Vanity Fair, William Makepeace Thackeray

About Print Buyers Online.com

 
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.

In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.

Enjoy!

Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.

703-534-9305
 

Copyright 2009,
Print Buyers Online.com, Inc.