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Greetings! Weekly eLetter
The Latest Industry News, Advice & Tips! |
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Note from Suzanne |
Exhibitor Opportunities Still Available at Print Oasis 2009
Print suppliers are invited to join us atthe Print Oasis 2009 Print Buyers Conference & Exhibit which will be held May 17-19, 2009 at the JW Marriott Desert Ridge in Phoenix, Arizona ( www.printoasis.com). This year's conference will provide superior educational programming featuring actionable advice from top print buying pros focusing on "Beyond Surviving, Thriving with Print in Tough Times." Print suppliers are invited to reach top print buyers and expand their business by exhibiting at our targeted conference. This year our exhibiting opportunities start for as little as $2,000 and $350 for a premium sponsorship opportunity. The downfall of the economy in 2008 and the beginning of 2009 have left our industry rattled and searching for ways to protect our companies and even our own jobs. As print buyers, marketers and production professionals, we've always had to focus on creating value and return on investment - but now it's time to take it to a new level. Print Oasis 2009 is a "can't miss" for major print buyers and their suppliers. While in the past, the focus on new technologies and industry speakers has had great value, our conference takes a whole new approach this year. What we believe will be most beneficial to our print buyer attendees in these tough times is hearing actionable advice from the trenches - from top print buyers and marketers. There's no one better to help our conference attendees recover, restructure and build greater value in their organizations than production professionals who have achieved great success in these uncertain times. Booth location and event sponsorship opportunities are all determined on a first-come, first serve basis. Interested exhibitors are encouraged to contact Kimberlee Sautter, Conference Manager, today to guarantee the best spot at (703) 534-9307 or via email to ksautter@printbuyersonline.com. Read our latest press release: http://www.printbuyersonline.com/PrintOasis/PrintOasisContent.asp?id=4466
Print Oasis 2009 Print Buyers Conference Spotlight If you would like to learn the latest developments in digital print options and related communication strategies, then you won't want to miss Hal Hinderliter's session at Print Oasis 2009. See the Print Oasis Spotlight below to discover what you will learn by attending this dynamic session.
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PCPI is the premier association dedicated to print buyers.
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.
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Tip of the Day |
Monday
Halftone Color Synthesis
Tuesday
ContentBarrier
Wednesday
Turn Photos into Cartoons
Thursday
Why and How to Buy a UPS
Friday
Where the Wind Blows
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New Quick Poll: Vote Now! |
Print Buyers:
Do your print suppliers have to be on an approved supplier list in order to work with your organization?
Print Suppliers:
In the last year, do you believe that more customers are requiring that their printers must first pre-qualify and be on an approved supplier list before they can use them? |
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PBO Research |
Check out the results of our latest Quick Poll survey and feedback from our members:
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Gorelick's Guide |
Written by Dick Gorelick, President,
Graphic Arts Sales Foundation
Direct Mail Decline
Research by Winterberry Group results in a forecast of an eight percent decline in direct mail volume in 2009.
Do-Not-Mail Legislation
Two do-not-mail proposals "failed to fly" in the Connecticut legislature. No formal drafts were written for the bills.
A New Acronym
Direct Marketing Association has launched an eleven-course certification program with the acronym ─ Environmentally Responsible Marketer.
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Print Oasis 2009: Spotlight #8 |
Session: The Changing Face of Digital Print
Speaker: Hal Hinderliter, President, Hal Hinderliter Consulting Services
Date: Monday, May 18, 2009 at 3:30 pm
Join consultant, author and educator Hal Hinderliter for a compelling look at new applications and technologies that are changing the world of digital print. From marketing and customer-driven communications through point-of-sale, packaging and publishing, Hinderliter will provide a thorough analysis of the latest digital printing innovations. Attendees will learn:
- The latest in electrostatic reproduction: Flash fusing, polymerized toner and job-appropriate color
- Inkjet advances from drop-on-demand to pearls, gel and Stream
- The new wave of inkjet presses in sheetfed, web and hybrid configurations
- Print languages that define workflows: PostScript and PDF versus AFP, VIPP, PPML, etc.
- Variable data processing in real time with PDF/VT
- Vertical applications for the uphill climb
- Cross-channel communication: From pickles to PURLs
- Response validation and tracking in a Web 2.0 world
From May 17-19, the 2009 Print Oasis Print Buyers Conference & Exhibit features over 30 seminars, sessions and events specifically for print buyers, marketers and production professionals. Visit www.printoasis.com for conference agenda or Register online now! |
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Sponsor Spotlight |
SOURCING: Synapse assesses each project individually, advising our clients on best production methods, materials and options. Then, using our proprietary online SynBID system, Synapse procures bids from our extensive supplier network of more than 1,000 print manufacturers whose product offerings have been evaluated and tested based on quality, price, turnaround and service.
MANAGEMENT: The experience of producing over 20,000 print projects for our clients brings a keen understanding of what it takes to successfully manage a print project. Synapse's fully integrated project management model begins with a thorough purchase order and scheduling process. All preparation work is handled internally by the Synapse team - further reducing project costs for our clients. All supplier communication and project coordination is handled by Synapse, with daily project summaries communicated to clients by the Synapse team. Finally, every project receives a thorough Quality Check before being approved for delivery to our clients by our professional, courteous Logistics team.
Through consultation, options, and supplier negotiation, the pros at Synapse offer solutions that are guaranteed to reduce your current print costs by 10%. To discover how the pros at Synapse can reduce your current print costs, visit:
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Job Bank |
Creative Direct Response, a growing, well-established, full-service direct marketing company, located in Bowie, Md., seeks an experienced production manager to execute all production responsibilities for our nonprofit clients' direct mail programs. Duties include bidding print, imaging and mailshop; proofing and quality control, including the proofing and editing of copy; maintaining communications with all suppliers and maintaining client files. |
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Notable Quotes |
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"There can be no happiness if the things we believe in
are different from the things we do."
Freya Stark
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About Print Buyers Online.com |
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.
In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.
Enjoy!
Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.
703-534-9305
Copyright 2009,
Print Buyers Online.com, Inc. | |
