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Greetings! Weekly eLetter
The Latest Industry News, Advice & Tips! |
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Note from Suzanne |
A valued strategic partner of Print Buyers Online.com, Concord Litho recently created a special microsite exclusively for our members! To discover manufacturing know-how and receive customized resources that will help achieve your marketing goals while increasing ROI on your print investment, click here.
Special Discount for PCPI members on Print Oasis Conference! If you are a current PCPI member, you are eligible for a $100 discount off our Print Oasis 2009 Print Buyers Conference & Exhibit registration fee ($599 early-bird rate available through February 28, 2009 and $699 thereafter). Benefits include:
- Members will have exclusive access to a PCPI members-only VIP Executive Lounge at the conference.
- Members will also receive over 10 in-depth, follow-up white papers from our top print buyer case studies.
- Further discounts will be offered to two or more attendees from the same organization.
Non-PCPI members who sign up by February 28, 2009 will receive the Discount Early-bird Rate of $699. For more information on the conference or to take advantage of your discount, visit www.printoasis.com.
Print Oasis Spotlight
Do you know how to recognize the driving forces behind the new green market and why the paper and print industries have such an impact upon climate change and global warming?
Printing companies that put environmentally sound programs into practice are becoming the leaders of the pack - and on May 18, Derek Smith will teach printing sales representatives, managers and owners how they do it. See the Print Oasis Spotlight section below to learn why you should attend this session.
Have a lovely week!
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PCPI is the premier association dedicated to print buyers.
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.
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Tip of the Day |
Metallics on Uncoated
Tuesday
Series: How to save money on print projects
Wednesday
More Reasons to Use Soft Proofs
Thursday
How to Create Dotted Tab Leaders
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New Quick Poll: Vote Now! |
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Now that oil prices have come down, have your print suppliers lowered their prices?
Print Suppliers:
Have you lowered your pricing to customers now that oil prices have come down? |
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Gorelick's Guide |
- Americans are Staying Put
- Sensitive Material?
Written by Dick Gorelick, President, Graphic Arts Sales Foundation (GASF) |
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PBO Research |
Check out the results of our recent Quick Poll survey, which encourages our print buyer and supplier members to share their thoughts on industry issues.
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An Unlikely Print Rep |
 PBO's Associate Editor Sarah Grieboski's whippet Henry was recently featured by Ron and Joe, creators of artistic stock images and fonts.
Click the photo on the right to learn what's up with Henry - and visit www.ronandjoe.com if you need to stock up on stock illustrations. | |
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Print Oasis 2009: Spotlight #5 |
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Session: How to Turn Green to Gold
Speaker: Derek Smith, President, Derek Smith & Associates
Date: Monday, May 18, 2009 at 2pm
Special session for Printing Sales Representatives, Managers and Owners
There are significant profit opportunities for environmentally conscious print sales people and their companies. This session will teach you how to add value through your critical roles in the paper and print supply chain - and how to achieve success in this new green market. The presentation is so specific that no one will leave the program without the knowledge of what he or she will need to make money from environmental sustainability.
As states, cities, academic institutions and individual companies have become aware of the importance of having an elevated environmental profile, paper procurement practices are becoming more stringent. Savvy leaders know paper and print is one way to demonstrate their organization's commitment to going green - and they are in turn becoming more demanding of their printers.
In the United States, over 1500 printers are certified by programs such as FSC and SFI - and hundreds are added to this list every day. Some printers believe this is a step in the right direction towards personal accountability. For others, these standards serve as an imposition, and must be upheld to maintain market share.
This session with explore how to recognize the driving forces behind the new green market and why the paper and print industries have such an impact upon climate change and global warming.
From May 17-19, the 2009 Print Oasis Print Buyers Conference & Exhibit features over 30 seminars, sessions and events specifically for print buyers, marketers and production professionals. Visit www.printoasis.com for conference agenda or Register online now! |
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Sponsor Spotlight |
About Concord Litho
One of the country's top independent printing firms, Concord Litho specializes in heat-set web printing with extensive inline variable imaging and finishing, direct mail, and high-quality large format printing. Their newly upgraded facility serves many of the nation's leading retailers, publishers, advertising agencies, marketers and non-profit organizations, including TV Guide, Hill|Holliday, Publishers Clearing House, Rodale, World Wildlife Fund, Dunkin Donuts, Playtex, Consumer Reports, and the American Heart Association.
A longtime supporter of the Print Buyers Online community, Concord Litho provides production managers, designers, and marketers like you the ideas, manufacturing know-how, and resources you need to achieve your organization's marketing goals and better ROI on your print investment:
- high-volume ink-jet personalization, segmentation, and addressing to make your next marketing campaign more relevant, trackable (and cost-effective),
- clever formats designed to help you combat postal increases
- interactive devices like Peel-n-Reveal, die-cut shapes, and scented varnish that can break through the clutter and boost response (or the ROI of your product launch)
- eco-friendly production choices (Green Printing Options program) that can help your company reduce its impact on the environment and meet your sustainability goals
- special bundled kitting services for Point-of-Purchase signage and marketing kits for quick service restaurants and financial institutions, and more!
For more information about this award-winning company, please visit concordlitho.com. |
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Strategic Partners |
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Free Cool Tool! |
Put A Shine on Your Next Print Project - Intell's CoCure UV Coating Creative Guide
This handy, compact guide from Intelligencer Printing (Intell) gives you a firsthand look at the impact CoCure inks and UV coatings have on a variety of coated and uncoated stocks.
Click here for the above sample, tools and resources, FREE to PBO members! |
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Notable Quotes |
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"If only we'd stop trying to be happy we'd have a pretty good time."
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About Print Buyers Online.com |
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.
In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.
Enjoy!
Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.
smorgan@e-pbo.com
703-534-9305
Copyright 2009,
Print Buyers Online.com, Inc. | |
