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Greetings! Weekly eLetter
The Latest Industry News, Advice & Tips! |
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Note from Suzanne |
PBO Welcomes Pictorial Offset
We are pleased to welcome back Pictorial Offset as a sponsor of Print Buyers Online.com. An industry leader on environmental issues, Pictorial Offset offers endless possibilities for its clients in image quality, automation and productivity. They will have a premium presence at the 2009 Print Oasis Print Buyers Conference and Exhibit. Visit them at www.pictorialoffset.com to learn how they can help you with your print buying needs.
What Would You Like to Learn about our Members?
We are looking for some new questioins to ask in our Quick Poll surveys and need your advice. If you are a print buyer, what kind of information would you like to learn about your peers? If you are a printer, what research on print buyers would help you reach them better? Share your suggestions by emailing our associate editor at sgrieboski@printbuyersonline.com.Your question could be chosen for future surveys.
Print Oasis Full Agenda Now Available Online!
We have just posted an indepth overview of the 2009 Print Oasis Print Buyers Conference and Exhibit. This year, we are pleased to present three separate seminar tracks - Novice, Intermediate, and Guru - and a new track for printing sales representatives, managers and owners. In addition, we offer three intensives:
- Sustainability Intensive: Beyond the Basics - Putting it into practice
- Essential Presentation Skills for Print Buyers
- How to Be a Print Buyer Rock Star - Essentials of Print Technology for New and Intermediate Buyers
These tracks and intensives will best accommodate the varied professional experience levels and educational needs of our attendees. To learn more, visit www.printoasis.com.
Print Oasis Spotlight
In this week's Print Oasis Spotlight, we showcase Blair Weidig, Senior Vice President Production Services, LehmanMillet. His informative session is entitled "The Role of a Print Buyer in an Increasingly Digital Age". For more information on what you will learn by attending his session, see the Print Oasis Spotlight section below.
Have a lovely week!
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PCPI is the premier association dedicated to print buyers.
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.
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Tip of the Day |
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Choose the Greenest Coat
3 Ways to Reduce Banding of Gradations
Thursday
Stochastic Screening
Friday
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New Quick Poll: Vote Now! |
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Buyers & Suppliers: share your advice!
In our current economy, what are some tangible ways print buyers can save on their projects?
Submit your print saving tips here. |
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Suzanne's Blog |
 Is your company practicing SEO?
What's the first thing a print buyer does when considering a new print supplier today? The answer, of course, is to Google them. Obviously, being listed on online search engines is directly related to the amount of traffic your website generates. The higher your website ranks on a search engine, the greater the chances a potential lead will click through to view your content.
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New Research! |
How important are they to print buyers when choosing a printer?
What efforts are printers taking? |
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Gorelick's Guide |
 Written by Dick Gorelick, President, Graphic Arts Sales Foundation (GASF)
- Stop the Presses!
- Google and Graphic Arts
- Update Your Records
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Print Oasis 2009: Spotlight #3 |
 Session: The Role of a Print Buyer in an Increasingly Digital Age
Speaker: Blair Weidig, Senior Vice President Production Services, LehmanMillet
Blair Weidig has worked at a traditional medical marketing firm for over 17 years. Once print-based, producing primarily collateral and advertising, his firm now completely embraces integrated marketing. Blair and his team have learned to become web strategists and now successfully provide their clients with new tools such as e-mail blasts, PDA push downs, RSS feeds, and more, in addition to - and in coordination with - print.
Blair discusses how today's print buyers can become more relevant, add greater value to their organizations and provide account teams and designers with the type of work that can be profitably executed. Discover how to manage suppliers who are located all over the country, the skills you need to learn to manage new media, and how your role will change when you are working with suppliers who are hired by your client, not your company.
From May 17-19, the 2009 Print Oasis Print Buyers Conference & Exhibit features over 30 seminars, sessions and events specifically for print buyers, marketers and production professionals. Visit www.printoasis.com for conference agenda or Register online now! |
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Sponsor Spotlight |
About Pictorial Offset
Pictorial Offset Corporation, the leader in addressing environmental issues affecting commercial printing for over 25 years, is the largest privately-owned, single-facility commercial printer in the US. It is the first commercial printer of its kind to earn dual quality and environmental compliance accreditations of the International Standards Organization (ISO 9002: 1994 and ISO 14001:1996); to be both Forest Stewardship Council (FSC) chain-of-custody certified and Sustainable Forestry Initiative (SFI) chain-of-custody certified; and to become carbon-neutral by way of re-forestation via the Conservation Fund. Pictorial Offset was named "2005 Printer of the Year" by Printing News Magazine and was recently elected into the United States EPA National Environmental Performance Track Program. In 2007, Pictorial Offset was honored by the U.S. Environmental Protection Agency, Region 2, with the highest Environmental Award for demonstrating outstanding commitment to protecting and enhancing the environmental quality in our region. With its full suite of digital and variable data printing, sheetfed, web, post-press, fulfillment and mailing capabilities, Pictorial offers new levels of image quality, automation and productivity for its clients. To learn more about Pictorial Offset Corporation, please visit www.pictorialoffset.com. |
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Strategic Partners |
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Free Cool Tool! |
Put A Shine on Your Next Print Project - Intell's CoCure UV Coating Creative Guide
This handy, compact guide from Intelligencer Printing (Intell) gives you a firsthand look at the impact CoCure inks and UV coatings have on a variety of coated and uncoated stocks.
Click here for the above sample, tools and resources, FREE to PBO members! |
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Notable Quotes |
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"Standing in the middle of the road is very dangerous; you get knocked down by the traffic from both sides."
Margaret Thatcher |
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About Print Buyers Online.com |
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.
In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.
Enjoy!
Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.
smorgan@e-pbo.com
703-534-9305
Copyright 2009,
Print Buyers Online.com, Inc. | |
