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Greetings! Weekly eLetter
The Latest Industry News, Advice & Tips! |
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Note from Suzanne |
Print Oasis 2009 Agenda
Support Your Favorite Printers Do you have a favorite printer that you'd like to see become more successful? Then invite them to exhibit at the Print Oasis 2009 Print Buyers Conference and Exhibit. They will be grateful for the exposure to quality print buyers like you - and for the opportunity to generate business in this difficult economy.
Simply send your printers the Print Oasis Exhibitor Prospectus, which can be viewed at:
www.printoasis.org/media/PrintOasis2009_ExhibitorProspectus.pdf. They will thank you for the opportunity!
Learn how our upcoming conference will provide actionable advice from the trenches and focus on strategies to help print buyers recover, restructure and secure their positions as print production professionals. This week we feature a session led by Kathryn Kelly of The Advisory Board Company, which is chockfull of details and specific cost saving opportunities such as how to test and track initiatives and ways that you can prove your salt for yourself and your department. See the Print Oasis Spotlight section below to learn more.
Have a lovely week!
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PCPI is the premier association dedicated to print buyers.
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.
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Tip of the Day |
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Monday
Adding Signatures to a PDF
Tuesday
Push while Others Pull
Wednesday
What the Font?!
Thursday
Toner Based Devices & Ink Coverage
Friday
Reverse Type Tips
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Quick Polls: Vote Now! |
Print Buyers:
When selecting a printer for a project, how important are their environmental initiatives?
Print Suppliers:
What efforts does your company take to ensure search engine optimization for your website?
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Ask the Experts |
 Where Are the Pantone GOE Libraries and Documentation for Creative Suite 4?
Answered by Jay Nelson, Editor and Publisher, Design Tools Monthly
Question:
I've installed Adobe Creative Suite 4, but it seems like some important items are missing -- like the documentation and the Pantone GOE color libraries! Do you know where I can get them?
Read Answer
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Free Job Listing! |
PCPI Members: have you taken advantage of your free job listing with PBO?
Print Buyers Online.com has a highly visible way to get the word out about job openings in your company. If you are a PCPI member, you are entitled to one free 60-day Job Bank listing for your organization for the purpose of recruitment of print buyer or communications professional to your company - a value of $249!
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Going Green |
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One of the simplest ways for a company to do its part to help the environment is to establish and maintain green mailing lists. By ensuring members' contact information is up-to-date, organizations can reduce their undeliverable-as-addressed rate by a significant percentage.
At Print Buyers Online.com, we recently launched a new version of our website. After the site went live, we noticed a significant increase in site traffic - and the amount of time each visitor stayed on our pages. It is times like these when companies should take advantage of the increased foot traffic - and encourage their members to update their account information.
This can be done through requests, reminders and incentives. The most important thing is to make it as easy as possible for a person to update their information, such as:
- Listing membership account information in a prime location on your website
- If a current members, have information automatically filled in so the person does not have to retype data
- Make it as easy as possible for people to opt-in and opt-out
- Allow people to select their preferred method of contact
- Secure detailed demographic information to enable segmented targeting
Continual merging and purging of mailing lists will not only save an organization dollars in postage, it will save trees, too. And that is win/win in our book.
Click here to delve into our educational resources for buying print in a sustainable way! |
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Print Oasis 2009: Spotlight #2 |
Session: Mission Impossible: How to decrease your print spend and improve quality without cutting back on print
Speaker: Kathryn Kelly
Kathryn Kelly, Materials Management Specialist at The Advisory Board Company provides a hard-hitting presentation on the initiatives that her organization has taken that have streamlined production and increased return on investment while increasing print orders.
Learn how The Advisory Board Company created a new inhouse print shop that paid for itself including employees, overhead and equipment and in addition achieved a huge cost savings in 2008; reexamined their overall buying practices and unearthed some surprising opportunities; made simple changes to their internal shipping procedures that met shipping expectations while creating tremendous savings; and by choosing a more effective print supplier, they not only saved 40% on their projects, but also realized unexpected tax reductions.
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Sponsor Spotlight |
 About Intelligencer
Located in Lancaster, PA, Intelligencer Printing Company provides the latest technology coupled with a "service first" attitude to create an extraordinary print buying experience. Intelligencer offers a full array of services including: electronic pre-press with CTP, seven-color sheet fed printing with Aqueous and UV coatings available in-line. Web printing with in-line finishing in up to 10 colors with scratch off and pattern perfing capabilities. Our unique offerings include MetalEssence™, IntelliScent™ and High Definition Printing™ to enhance our client's printed material and increase response rates. We also have a complete bindery offering poly-bagging, imaging, and a new 70,000 square foot mailing/fulfillment center complete with Prospect Relationship Management software. In addition to our list of capabilities, Intelligencer is also committed to environmental sustainability through our FSC certification, use of low VOC/Vegetable based inks and Wind Energy to help preserve the Earth. Intelligencer Printing Company's experienced representatives and skilled craftspeople are dedicated to taking care of every aspect of your project, so you can take care of your business. We are committed to helping you "Achieve the Extraordinary" through innovative ideas in print, mailing and fulfillment. Visit our website at: www.intellprinting.com |
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Strategic Partners |
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Free Cool Tools! |
Right at Your Fingertips, Printing and Mailing "Helpful Hints Guide"
Free reference tool from BestPrintingOnline.com includes an envelope and mailing guide displaying various types of envelopes, mailing indicia and stamping requirements and so much more.
Put A Shine on Your Next Print Project - Intell's CoCure UV Coating Creative Guide
This handy, compact guide from Intelligencer Printing (Intell) gives you a firsthand look at the impact CoCure inks and UV coatings have on a variety of coated and uncoated stocks.
Click here for the above samples, tools and resources, FREE to PBO members! |
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Notable Quotes |
"There are two educations. One should teach us how to make a living and the other how to live."
John Adams
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About Print Buyers Online.com |
Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.
In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.
Enjoy!
Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.
info@e-pbo.com
703-534-9305
Copyright 2009,
Print Buyers Online.com, Inc. | |
