Greetings! Weekly eLetter

The Latest Industry News, Advice & Tips!
                                                 
PBO
 
January 19, 2009 I Volume 5, Edition 3
 
View Online Version Here

  Note from Suzanne


Suzanne Morgan
Help Us Be Green
When you are exploring the new www.printbuyersonline.com website, please take a couple of minutes to update your account information.  Simply click the "Manage Account" tab at the top of the page to check to see if we have your accurate information. This will help us keep our statistics up to date so we can keep our lists clean and green. 
 
Special Discount on PCPI Certification Programs until February 15
In an effort to help our loyal members recover from the holidays, PCPI is offering a $50 discount on all of our certification programs, which include:

· NEW! Best Practices for Sustainability in Print Certification Self-study Course
· Professional Print Production Certification Self-study Course
· Digital and Variable Data Printing Self-study Course
 
To take advantage of this discount or to learn more about how our certification courses can advance your career, visit http://pcpi.org/ProfessionalCertification.aspx. Simply enter the promotional code of:  FEB15 on each course registration form to apply your $50 discount.  This offer is available to both PCPI members and non-members, and it is only available until February 15 - so register today! 

In the Spotlight
As we begin gearing up for Print Oasis 2009 Print Buyers Conference and Exhibit, we will feature weekly spotlights about the event. In this edition of the eLetter, we are kicking things off with introducing keynote speaker Laura Hardy of Creative Studio Ogilvy Public Relations Worldwide. With over 25 years of experience in managing creative services, marketing and public relations communications, advertising, and print production, Laura has a wealth of experience to share with conference attendees. See the Print Oasis Spotlight section below to learn more.

Have a lovely week!
 

pcpi logo

PCPI is the premier association dedicated to print buyers.
 
You will find robust education, resources and networking opportunities to help professionals who purchase print media provide greater value to their organizations.

Tip of the Day

   
Monday
 ColorMunki Create
 
Tuesday
 Off-press vs. On-press

 Wednesday
Free Business Strategy eBooks!
 
Thursday
Runability  
  
 Friday
 Hexachrome - Six Color Process
 

New Quick Polls: Vote Now!

 
Print Buyers:
When selecting a printer for a project, how important are their environmental initiatives?
 
Print Suppliers:
What efforts does your company take to ensure search engine optimization for your website?
  
Vote
 
View last week's Quick Poll results and hear what our members had to say: How often do print buyers and suppliers read the PBO eLetter?

Gorelick's Guide

Written by Dick Gorelick, President, Graphic Arts Sales Foundation (GASF)

  • Publishers Now Have the Right to Digitize Archives
  • Congress Petitioned by the Postal Regulatory Commission

Read Articles

Suzanne's Blog

 
Print Suppliers on 2009 Print Project Volume
 
Print Buyers Online.com recently asked our print supplier members "What are your projections regarding client orders for the first and second quarter of 2009?" 
 
While our initial polling shows that print suppliers are evenly split over whether their client orders will decrease or remain constant, there is an interesting perspective from the 9% that believe there will be an increase in print projects.  [Read More]

Print Oasis 2009: Spotlight #1

 
Keynote Speaker
Keynote Address:
The Value of Today's Production Manager: How to become more than a "print buyer" for your organization in this tough economy
 
Keynote Speaker: Laura Hardy, VP, Production Director of 
Creative Studio Ogilvy Public Relations Worldwide
 
Laura Hardy, VP & Production Director of the Creative Studio at Ogilvy Public Relations Worldwide shares her sage advice on how there is much more to print buying than the actual purchase of print. In order to add value and possibly create more stability, a production manager/print buyer needs to easily change hats from buying to managing projects, to estimating entire projects (labor and out-of-pocket costs), to workflow issues, to consulting on new technologies (and knowing when they should and shouldn't be used), along with knowing enough about non-printed media to offer many different solutions to a client. Sometimes a production manager plays a pivotal role in a project that doesn't ever hit the presses. Learn the key collaborations that happen within the agency/organization and how production professionals can increase their value without creating tremendous workloads.

Laura is also Principal and Production Director of Creative Print Management Group. Learn how she started her own print production consulting business, while having the security of being a highly-regarded employee. If you've been forced to go freelance or have always wanted to start your own business, find out how Laura balances commitments and has shaped an ideal career.
 
Visit www.printoasis.com for conference agenda or Register online now!

Sponsor Spotlight

About Foster Printing ServicesFoster Printing Services
 
Foster Printing Service specializes in providing a complete solution for all of your quality print and digital needs.   From custom print products, reprints, and ePrints, to design services to mailing services - Foster is the leader in the industry.
 
Foster's expertise encompasses every scope of the print industry.  Our qualified personnel, uniquely designed workflow and printing technology work together to provide our customers the highest quality products available.  For more information, visit
www.fosterprinting.com or call 800.382.0808 to speak to a knowledgeable sales representative today!

Strategic Partners

 

                                         Concord Litho

       Xerox                         Outlook Group Logo
    

   Heidelberg Logo                   Foster Printing Service

 

 
                     Intelligencer

 

 Job Listings

 
Business Development Associate - Print
Staples is seeking driven, smart sales executives to develop new and existing business with opportunities available in the Boston, Chicago and Los Angeles territories.  The right candidates will implement sales strategy and ensure the company meets revenue and profit objectives through targeted prospecting of mid-size and large accounts.
 
Visit our Job Bank for more details or to learn how easy it is to list on our e-community!
 

Free Cool Tools!

 
Right at Your Fingertips, Printing and Mailing "Helpful Hints Guide"
Free reference tool from BestPrintingOnline.com includes an envelope and mailing guide displaying various types of envelopes, mailing indicia and stamping requirements and so much more.
  
Put A Shine on Your Next Print Project - Intell's CoCure UV Coating Creative Guide
This handy, compact guide from Intelligencer Printing (Intell) gives you a firsthand look at the impact CoCure inks and UV coatings have on a variety of coated and uncoated stocks.
 
How Green is Your Print Shop?
A new, free brochure from Xerox Corporation provides 10 Tips to Manage Your Print Facility More Efficiently for a "Greener" World!ck
 
Click here for the above samples, tools and resources, FREE to PBO members!

                                                              SPONSORS

              
   Nahan Printing                  ComCom_Logo      
    BestPrintingOnline.com                             P3 Software 
 
     Synapse                            Hartley Press Logo

                              

                                           48HourPrint.com Logo
                      

Notable Quotes

 
"Don't tell people how to do things, tell them what to do and let them surprise you with their results."
 
George S. Patton

About Print Buyers Online.com

Print Buyers Online.com provides free, quality education, solutions and resources to print buyers, production professionals, marketers and their suppliers. We encourage best practices and promote the exchange of information between buyers and suppliers in a non-sales environment.

In addition to providing valuable information, PBO is also a center to understand the needs and challenges of the print buying community. Our community supports a peaceable, profitable relationship between print buyers, printing companies, and all other industry suppliers.

Enjoy!

Suzanne Morgan
CEO & Founder
Print Buyers Online.com, Inc.
info@e-pbo.com
703-534-9305

 

Copyright 2009,
Print Buyers Online.com, Inc.