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It is easy for a small business owner to panic in this
economy and either 1) throw in the towel or 2) start
chasing the dollar no matter how nonsensical the
project. In these trying times, it is extremely important
not to panic. It is very easy to get caught up in the fear
perpetuated by the media. Can you stay grounded
and give positive energy to your business? Can you
continue to put passion and trust in your endeavors
knowing that no economic situation is permanent--
highs or lows? With corporate downsizing, this is the
best time to create your own job!
Instead of chasing the dollar, let's revisit your
company's vision as taught by Jim Collins (author of
Good to Great) and Jery I. Porras in their book,
Built to Last:
Core Ideology:
A visionary company has a core ideology.
Your core ideology gives you, and those inside your
company, guidance and inspiration. Your core
ideology is a combination of your core values
plus
core purpose.
Your core values are a
small set of general guiding principles that you do not
compromise for financial short term gain or short term
expediency.
Your core purpose is your company's
fundamental reason for existence beyond just making
money. The core purpose is a perpetual guiding light,
different from your organization's specific goals or
business strategies.
Envisioned Future Goals:
Do you have envisioned future goals? This is
the next piece of your vision. This is a powerful
mechanism to stimulate progress. Your goals should
reach out and grab people in the gut. These goals are
tangible, energizing and highly focused. No
explanation is needed.
Vivid Description:
The last piece of your vision is your vivid
description. It ties everything together in a brief
paragraph that tells your brief story with a "one"-"two"
punch. In a way, it is like an organizational creed.
Below is an example of a complete vision as
described above:
CORE IDEOLOGY - Reconnect with
Food®
Core Values
- Innovative and cutting edge eating disorder
treatment
- Authenticity and integrity
- Relationship building
- Authenticity and integrity
Core Purpose
To help individuals explore their relationship with food,
body image and emotions.
Envisioned Future Goals
To be a renowned leader in the specialty of yoga and
eating disorder recovery. To transform the way
patients and professionals approach eating disorder
healing.
Vivid Description
Reconnect with Food ® was created to fill the gap in
the resources for holistic eating disorder recovery
programs. It is a systematic, unique and outcome
drive program designed to heal your relationship with
food using yoga and meditation to discover how your
relationship with food parallels every other
relationship in your life. We will share our knowledge
and wisdom to train other yoga teachers and health
care providers to incorporate this wonderful healing
gift of yoga and spirituality into other eating disorder
programs around the country. Yoga and eating
disorder recovery will be well understood and
accepted in the holistic and mainstream eating
disorder community.
Our grandparents (or great grandparents) survived the
great depression in the 1930's. Many of us endured
the late 1980's savings and loan crises plus junk
bonds that toppled the stock market.
As my yoga teacher says, some of the
greatest music was born after the World
Wars in this country, signifying that we can definitely
find grace under
pressure.
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Private Pratice, Getting that Jump Start Workshops
in 2009
- Columbus, OH - May 1st
- Chicagoland, IL - May 29th
- Teleseminar Series July 15th, 22nd, 29th
- San Diego, CA (Northern) - September 25th
- San Francisco, CA - September 26th
- Nashville, TN - October 9th
- Boston, MA - November 6th
Schedule subject to change
For more
information or to register click
here
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About Beverly Price, RD, MA,
RYT
Beverly Price is a Registered Dietitian, author,
newspaper columnist and public speaker who made
a
name for herself with her unique approach to
nutrition counseling. After 11 years in private
practice, she sold Living Better Sensibly -- one of
the largest private nutrition practices in the country -
to a private nutrition consulting firm, and started
Jump Start Consulting specializing in management
and marketing strategies for dietitans and other
healthcare professionals, along with distance
learning
products for continuing professional education.
Beverly currently operates a private practice, in
Huntington Woods, Michigan, where she
specializes in
eating disorder recovery and yoga therapy.
Jump Start Consulting, LLC is a Continuing
Professional Education (CPE) Accredited Provider
with
the Commission on Dietetic Registration (CDR).
For more
information, to order a
product or register for a seminar
Jump Start, Getting that Jump Start , Private
Practice Getting that Jump Start and
gettingthatjumpstart.com are all registered
trademarks of Jump Start Consulting, LLC. All articles
are copyrighted and property of Jump Start Consulting,
LLC.
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