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CONNECTING WITH YOUR CLIENTS
YOUR BEST MARKETING TOOL
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Career Roadside Assistance from Jump Start Consulting, LLC

When I sold my patient practice in 2001, one of my long-term clients called me concerned after her meeting with one of the partners who bought the practice. “She doesn’t know me,” my client exclaimed followed by, “Do you know what I mean?” I got the drift. This specific partner was not making a connection. I suggested that my client try the other partner and let me know how that felt. My client called me excited and announced, “She KNOWS me. Do you know what I mean?” Yes, I got the drift. The dietitian that remained in the practice (the other partner eventually left) made eye contact, hung onto every word that came out of my client’s mouth and used her intuition--not just her book knowledge--to help this client.

It is not about the content, but the delivery. As dietitians, we have a wealth of knowledge. However, sometimes we feel that we have to spout off this knowledge as if we were reciting a textbook, and that turns people off right away. Similarly, when I try out a new yoga teacher, the biggest turn-off is when the teacher refers to body parts as, “Lift that right hand,” versus “…YOUR right hand.” How can you make that connection with your client?

  • Be Authentic

  • Be yourself, have passion for what you do and “feel” what you do. Self-disclosure doesn’t hurt-- it makes you real. In addition, don’t be afraid to kick shoes off and curl your feet up on your oversized chair or couch.

  • Be Present

  • Listen to every word that your client says.

  • Have Confidence

  • Believe in yourself; believe what you say. Walking the walk helps.

  • Exude Leadership

  • Take charge—your clients are looking to you for direction.

  • Eliminate Barriers

  • Get rid of the desk and add a couch plus oversized chair. Sit in a circle with clients in a group program.

    A circle is the most common universal sign, found in all cultures. It has no beginning or end, and no divisions making it the perfect symbol of completeness, eternity and the soul. According to John Nance, Yurt (round circular structure) Owner, “The spaces contained by round structures versus boxes create different dynamics. Movement patterns differ. The circle reflects the movement of the moon, planets, the universe, atoms and the seasons. The circle is a dance, an arc. There are few straight lines in nature and fewer boxes. Boxes are a contrived form that enhances the industrial style of thinking. They can be aligned and connected, like an organization; the form of the box is very left-brain. Circles, on the other hand, are more harmonious with right-brain activity.”

    Most importantly, know yourself.

    Get Connected with Beverly Price's Yoga Session at FNCE, Saturday, October 25th at the Hyatt Regency, from 2:00 - 3:00 p.m. Admission is $5 and space is limited.

    Visit Jump Start Consulting at Booth #45, FNCE Product Market Place on Sunday, October 26th, along with the Carol Molfetta's Diabetes Core Curriculum, and learn more!


    About Beverly Price, RD, MA, RYT

    Beverly Price is a seasoned Registered Dietitian with over 24 years of experience in the field. In 2001, she sold her private practice, Living Better Sensibly-one of the largest private nutrition practices in the country- to a private nutrition consulting firm, and started Jump Start̉ Consulting, LLC, specializing in management and marketing strategies for dietitians along with distance learning products for continuing professional education. She also has designed a business curriculum for dietetic students and interns for educators to use in their curriculum. Beverly currently operates a private practice, in Huntington Woods, Michigan, where she specializes in eating disorder recovery and yoga therapy.

    Jump Start Consulting, LLC is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR).


    For more information, to order a product or register for a seminar

    Upcoming seminars:

    Boston, Massachusetts on Friday, November 7th-- also available as a webinar

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