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Dear Forum Members and Friends,
With students away, summer at Stanford is certainly quieter. But things haven't slowed down at the Forum as we continue to manage research projects and events spanning the many facets of supply chain strategy.
Last month, nearly 100 attendees learned how to create competitive advantage with enterprise data and analytics at our third annual Big Data event, held jointly with the Department of Management Science & Engineering and led by Consulting Professor Blake Johnson.
Coming up, we have events focused on topics ranging from achieving shared value through supply chain responsibility to innovations in eCommerce to the recent reshoring trend. We also have ongoing opportunities for companies to work with Stanford students and faculty on projects that address the supply chain issues most important to them.
Please take a look at what's coming up. We hope to see you at Stanford over the next few months!

Shoshanah Cohen
Director
Stanford Global Supply Chain Management Forum
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Faculty Updates
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Haim Mendelson
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The Forum welcomes new Faculty Director Haim Mendelson, who will join Professor Hau Lee in guiding the Forum's research agenda. Professor Mendelson, the Kleiner Perkins Caufield & Byers Professor of Electronic Business & Commerce and Management, leads the GSB's efforts in studying electronic business and its interaction with organizations and market. His research interests include electronic business, supply chain strategy, the information industries, and electronic markets. He introduced the "Organizational IQ" concept, which quantifies the capability of organizations and supply chains to use information to make quick and effective decisions.
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Dan Iancu
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We also welcome our newest Faculty Affiliate, Professor Dan Iancu. Professor Iancu's research provides new tools for understanding and computing decisions in complex operational settings, including multi-echelon supply chains.
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New Member
We welcome Nokia as the newest member of the Forum. Learn more about the benefits of membership.
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Stanford Initiative for the Study of Supply Chain Responsibility

SISSCR consortium members met in March to review the results of the Forum's initial research. Professors Hau Lee, Josh Cohen, and Richard Locke presented summaries of their latest research and led a discussion of the issues, opportunities, and tradeoffs inherent in responsible business practices.
The second phase of SISSCR research will focus on three dimensions of supply chain responsibility:
- Labor: Excessive overtime hours
- Environment: Hazardous materials and pollution
- Ethics: Counterfeit components in electronic products
The Stanford research team is now conducting interviews to develop a deeper understanding of these three topics. Over the summer, interviews results will be consolidated to create a framework for characterizing maturity in supply chain responsibility. If you'd like to participate in the interview process, please contact Sonali Rammohan.
Learn more about SISSCR and how your company can get involved.
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NEWS FROM OUR FACULTY AND AFFILIATES
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Information Transmission and the Bullwhip Effect
Amplification of demand variability along a supply chain is known as the bullwhip effect; a company bullwhips if it purchases from suppliers more variably than it sells to customers. Bullwhips can result in mismatched demand and supply and lowered supply chain efficiency. In "Information Transmission and the Bullwhip Effect: An Empirical Investigation," published in Management Science, GSB Professor Haim Mendelson and PhD Candidate Robert L. Bray studied data from nearly 4,700 companies over 140 quarters to understand how information transmission delays can cause a bullwhip effect--and investigates the implications of the results. Read more.
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New Teaching Case: InnerMost
In this just-published case study written by Forum Affiliate Professor Warren Hausman, Professor Behnam Tabrizi, and John S. Thorbeck, apparel manufacturer InnerMost grapples with the challenges of SKU proliferation, pressure for innovation, short product lifecycles, and demand uncertainty. The company's management team is considering a new methodology for building speed and flexibility into the supply chain, while optimizing the decision about the "right" lead time for specific products. Knowing that speed in the supply chain can always be obtained, but at a cost, management's challenge is to balance the cost of speed with the value of the resulting flexibility. Forum members may request a complimentary copy of the case.
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Supply Chain Insights from Science
The European Supply Chain Forum (eSCF) recently published the sixth in its series "eSCF Operations Practices: Insights from Science." This series of case studies disseminates best practices from leading companies validated through applied research. The most recent case study, written by Vincent Wiers, describes a methodology to determine optimal stock levels for SABIC, a bulk chemical company. The Operations Practices series is edited by Prof. G.J. van Houtum and Prof. A. van Weele. Download the case study.
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October 10, 2012, Stanford Graduate School of Business
Conference: Shared Value and Supply Chains: Strategies for Success
The Forum and the Stanford Center for Social Innovation are pleased to invite you to attend "Shared Value and Supply Chains - Strategies for Success." Speakers will include Fabien Cousteau, oceanic explorer and documentary filmmaker, Alex Cummings, Chief Administrative Officer of the Coca Cola Company, Dr. Hau Lee, Thoma Professor of Operations, Information and Technology at the GSB, and Daniel Spitzer, Chairman and CEO of Mountain Hazelnuts Group.
Click here for conference details and to register.
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October 23, 2012, Stanford Graduate School of Business
Executive Roundtable: Innovations in eCommerce.
This one-day event will focus on innovations and current trends in the eCommerce space. Executive-level attendees will learn about disruptive eCommerce technologies, the acceleration of mobile and social commerce, strategies for growing electronic business in developing and developed economies, and threats and risks of selling and delivering electronically.
Click here to register for this event.
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January 31, 2013, Stanford Graduate School of Business
Reshoring: Trend or Constant?
As wages in low-cost countries rise, political and economic uncertainty grows, and transportation costs soar, many companies are looking to remain competitive by bringing production closer to developed markets. Is the recent flow of manufacturing jobs from China and other low-cost countries just a trend, or is reshoring here to stay? Join expert presenters and panelists as they discuss business drivers, debate leading practices, and share experiences in the ongoing effort to balance the cost/flexibility tradeoff.
Click here if you are interested in proposing a panel discussion topic for this event.
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