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A BRIEF
SNAPSHOT
"Bursting with Colourful Philanthropy"
As premier commercial artists and industrial designers, we apply a professional eye to every single aspect of our projects. For Camp Quality's Starbust-sponsored commercial, we turned that eye to the art of filling water bombs - or, more precisly, 5,000 water bombs with coloured goo.
Click here to see dozens of kids utterly destroy a pristine, white set in a matter of minutes.(Thankfully, we didn't have to clean up in between takes!)
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Put our talents
to the test!
Tell us your idea and we'll tell you how we can bring it to life.
You imagine, we imagineer.
BIG KAHUNA IMAGINEERING
p: +61 2 9810 6299
a: 2/37 Crystal St.
Rozelle, NSW
Australia
e: bki@bki.com.au
w: www.bki.com.au
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Keep up with our
latest, greatest projects & get a look at the inner
(often crazy) happenings of our workshop!
Find Big Kahuna Imagineering on
 Facebook,  Twitter and YouTube!
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We're BACK!
After a little hiatus from BKI E-News, we're back at it with a whole new look...
Welcome to our brand new BKI Newslog! Half newsletter, half blog, all Big Kahuna. We'll be bringing you the highlights of our latest, greatest projects that have been keeping us busy as well as ones that are just around the bend.
In our newsletter's absence, we've accumulated a stockpile of projects to tell you about so this is the first of a quickfire set. BKI has some really exciting developments in the works so I hope you'll stay tuned and enjoy!
Cheers, Will Colhoun
Big Kahuna Imagineering
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THE AGE
Fun, Sexy & Ice-Cold URLs
 | | The Age, Fashion URL |
Sexy, black patent leather, a 6-metre long seesaw and melting ice all in one project! Us Sydney came to us with The Age's campaign to draw attention to their websites for climate, spring racing and fashion by creating visually-imposing moulds of their corresponding web addresses to be installed in hotspots around Melbourne's CBD. BKI solved the original designs and reverse briefed Us Sydney providing achievable, budget-friendly options.
The Fashion URL was given a stylish, black patent-leather finished with gold zipper details, Climate was given the effect of melting ice and Spring Racing became a 6-metre long seesaw with saddle seating and safe, cushy, faux-grass horseshoes underneath. Placed strategically in high-traffic urban areas, the URLs were a huge
 | | The Age, Spring Racing URL |
success that garnered public attention and huge interaction. Fully-grown adults absolutely loved the adult-size seesaw. One man even told us, "This is the most fun I've had in my whole life!" (?? Poor bastard.)
During installation, our on-site art studio for completing installation at Southern Cross Station attracted its own interest. When curiosity and wonder drove passersby to ask us "Is that really ice?" while we cold-cast water clear, polyurethane resins for the Climate "ice" sculpture, we proudly replied, "Thank you." Their question, a testament to our success in creating a convincing illusion and an immensely satisfying compliment. For a very in-depth, complicated sculpture that took a scant 9 days from approval to installation, the Climate URL is an exquisite, high-fidelity result of a clever mould-making technique.
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An "a" from The Age's
Climate URL |
The URL installations were so well received that we were asked to create a similar installation for The Age's AFL website a few months later which was on show at Etihad Stadium. The original installations have been used in subsequent campaigns such as Melbourne Fashion Week and AFL finals games. Keep an eye out!
Want to see more? Check out our URL photo albums here.
 | | The Age, AFL URL |
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NICKELODEON
Slimy, New Signage
 | | Sketch of Nickelodeon sign |
Any project from Nickelodeon gets our inner, goo-loving child jumping up and down in excitement. With a fantastic new fit-out for their Australian headquarters, Nickelodeon originally came to us to make slime ooze from the ceiling. Real slime not being a realistic option, we opted for 4.8m fibreglass versions of the green gunk and designed them to grope down the concrete columns peppered throughout their creative space. Ecstatic with the end result, Nickelodeon returned to BKI when they went through an international logo change to create brand signage for the front reception foyer.
Nick HQ in Sydney has a fantastic reputation for being one of the most fun places in the world to work so their reception has to shout that to everyone who walks through the door. The brief was to create a 5-metre long logo, dripping with slime that had exploded cartoonishly from the side wall.
The challenges we faced at BKI were coming up with a design that would successfully suspend all 11 letters in a perfect line-up that would stand off the wall obliquely. The letters were supported by a shadow board that sits exactly in the drop shadow of the letters - created by a single source light. Weighing in at 120-plus kilos, the structural cantilever loading was quite significant. The project wasn't cheap, but the result was well worth it. Allegedly, the Australian headquarters has had so many compliments, BKI might even be asked to create similar signs for other Nick offices. To that we say, bring it on! (click here for more of our Nick photos)
 | | Nickelodeon's new signage installed |
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BANKWEST
Doris the Duck & Her Ducklings
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| Sketch of Doris & Her Ducklings |
Bankwest launched their insurance happiness character, Doris the Duck, late last year and St Andrew's Australia approached BKI on their behalf to bring her to life. The brief was to create a Doris costume that could be worn for promotional events. Never one to create the stock standard, BKI put their stamp on Doris with modern techniques and materials on a tight budget.
In the end, we delivered a specialty piece with a neat solution for an immensely satisfying result. Doris is a large, cost-friendly character that is easily adjustable to different wearers - and quite spritely for a 10-foot tall Duck a l'Orange! (click here for more photos of Doris)
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Doris & her ducklings about to
board their crate at BKI, Rozelle |
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Doris in Perth with Bankwest
employee |
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SENSODYNE
Trade Chiller Units
 | | Sensodyne's Chill Test Campaign |
Having sensitive teeth is an issue BKI takes seriously. There are a lot of fantastic things that sensitive teeth can't handle like ice cream, slurpees and cold beer. With that, Sensodyne is doing a great thing for mankind by providing a solution with their toothpaste that relieves the pain of sensitivity. In 2008, C4 approached us to help Bellamyhayden's client Sensodyne get an edge above their competition and help Australians measure their sensitivity with a
 | | Sensodyne Trade Chiller Unit |
massive experiential marketing campaign in shopping centres around the country. (click here for a short video summary of the original project)
The effort was such a huge triumph that Bellamyhayden (recently merged with Naked) won the Grand Prix at the 2009 Media Federation Awards as well as the top award in the Food and Grocery category. Sensodyne was keen to capitalise on this success so C4 came back to BKI to create a smaller scale version of Sensodyne's Chill Test that they could roll out in Priceline stores around Sydney.
BKI drew inspiration from the original Sensodyne campaign (a large igloo set staffed by four "toothfairies") to imagine and create stand-alone, call-to-action units in a below-the-line strategy to encourage people to shop for Sensodyne toothpaste rather than their competitors at the store level.
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About BKI
Big Kahuna Imagineering is where those in the know, know where to go when they need to inject some power and vivacity into their brand. The difficult, often time-poor engineering challenges that others dodge or slap together, BKI embraces with the verve and talent that top industry professionals rely on. We are point purpose commercial artists and industrial designers who pride ourselves on having an eye for detail, for intent, for image. With over 20 years of designing and fabricating experience, we are one of Australia's premier custom build manufacturers; so, we apply the vast array of materials of choice exactingly.
From your fleeting vision to the lasting impression of the finished campaign, BKI will help you impress your clients with panache and professionalism. Put our talents to the test. Tell us your idea and we'll tell you how we can bring it to life.
You imagine, we imagineer.
p: +61 2 9810 6299
 
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