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IPR Launches Research Center for Employee Communications and Engagement
Business leaders and academics focused on internal communications, employee engagement and organizational behavior now have a consolidated source for research-based knowledge as the Institute for Public Relations (IPR) Commission on Organizational Communication launches its free online research center at www.instituteforpr.org/orgcomm.
Business leaders and academics can use the site to interact and comment on the research, how they will use it and what further research they would like to see. The site editors are Bruce Berger, Ph.D., professor of advertising and public relations at the University of Alabama, and Lan Ye, doctoral student at the University of Alabama.
The growing bank of studies available through the research center cover such topics as measuring employee engagement; the link between leadership style, communicator competence and employee satisfaction.
The members of IPR Commission on Organizational Communication include Keith Burton, Insidedge; Gary Grates, W2O Group; and Maril MacDonald, Gagen MacDonald. Joining the steering committee for the new research center and future research projects are Lisa Hartenberger, Navistar; Chris Olson, USAA; and Gary Sheffer, GE. Explore the Org Comm site now |
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About the Organizational Communication Research Center
The Organizational Communication Research Center is designed for business leaders, academics and communication professionals focused on employee engagement, internal communications and organizational behavior.
- It is the first consolidated source of research-based knowledge in the field of Organizational Communication
- The site currently has 27 categories of research and allows users to:
- Interact and comment on the content
- Provide insight on how they will use it
- Offer perspective on what further research they would like to see
- For each study, there is a dedicated page which provides:
- The study's author(s), title and publication
- A summary of the research and key findings
- Implications for practice
- The location of the original publication
To visit the site, go to: www.instituteforpr.org/orgcomm
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The Organizational Communication Research Center contains a wealth of studies for academics and practitioners to access pertaining to Organizational and Internal Communication.
"Sensing the Vision: Sense Making and the Social Construction of Leadership in the Branch Office of an Insurance Company," from the Atlantic Journal of Communication, users can see that researchers used focus group feedback on a corporate "Culture of Inclusion" initiative to identify distinct ways in which employees and managers sense values within their organization. It is a prime example of how alignment on our values among various levels of leadership, down to the front line, most acutely influences our culture. This article, and many others on the site, contains a link to the study itself and a useful summary of the research, and some helpful implications for practice. Read more...
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