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By Frank Ovaitt, Institute for Public Relations At an Institute for Public Relations Board meeting earlier this month, Trustee Maril MacDonald suggested that IPR might provide guidance to practitioners on how to identify bad research. I decided to start by asking our Research Fellows what they would advise. Here is the wisdom that returned to me just for asking. David Michaelson, Ph.D., Teneo Strategy: "The most important advice I can give about spotting bad research is to assess if the questions are self-serving and biased."
Dr. David M. Dozier, San Diego State University added, " Often, organizations use convenience samples and then mislabel such samples as 'random.' Probability sampling is required to make statistical inferences from samples to populations."
The IPR Measurement Commission has stepped in and provided comments and tips of their own. What are you experiences? Do you have anything to add to this list?
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Public relations professionals, educators, and graduate students are invited to submit competitive abstracts for paper presentations at the premier public relations research conference, the 16th International Public Relations Research Conference, to be held March 6-10, 2013, in Miami, Florida. This year's theme focuses on " Exploring the strategic use of new media's impact on change management and risk in theory and practice."
For more information on the paper award competition areas and criteria, please visit: http://iprrc.org/.
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The Arthur W. Page Society and the Institute for Public Relations, conducts this annual award competition for original case studies written by students at accredited schools of business, communications or journalism that focus on corporate communication and the practice of public relations. The objectives of the competition are to:
- Introduce the practical applications of the core principles that define PR as a critical function of management to scholars, teachers and students.
- Encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function.
Winning students and their faculty advisors receive substantial cash prizes and are recognized at the Page Society's annual Spring Seminar in New York City.
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Priorities of Public Relations Measurement for 2015On October 3-4, 2012 the Measurement Commission (MC) of the Institute for Public Relations will convene its Summit 3.0 - a series of discussions to explore how PR professionals are facing the new challenges of analytics, reconfigured media, and shifting patterns of customer relationships and policy development. Effective, strategic, and ethical public relations requires, more than ever, confident and actionable insights. The MC will continue to explore how the unique composition of the MC - corporations, non-profits, agencies, research firms, and academics - can foster a vigorous, rewarding practice and nurture the next generation of PR professionals.
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