International Media Analysis Made Simple
More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? A new research paper by IPR Measurement Commission members Mike Daniels and Angela Jeffrey, takes a very granular approach to helping the reader define business goals and objectives.
The authors offer seven steps on designing an international media measurement program: - identify and articulate business needs
- analyze media content needs
- evaluate dashboard systems
- determine language and analysis processes
- select a monitoring and analysis provider
- sell the solutions internally
- evaluate success
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ROI - The Miami Debate
At the recent International Public Relations Research Conference in Miami, a special hour-long session was devoted to discussion of the concept and relevance of Return on Investment (ROI) in public relations. This short report summarizes the main points made and debated with an audience of 50 academics and research-minded practitioners from around the world. Accompanying the report is a PowerPoint of one of the presentations.
Last June, the European Summit on Measurement decided that the creation of an operational definition of ROI for the measurement of media coverage of PR activity was a top priority and would be linked to financial outcomes.
Two routes for development were offered: the first was that the PR sector could develop a set of measures in conjunction with accountancy and audit professional bodies; the second was that measures such as Benefit-Cost Ratio (BCR) and Cost-Effectiveness Analysis (CEA) could be investigated for use as valid planning and monitoring methods.
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EUPRERA Congress in Istanbul
The Istanbul University Faculty of Communication is hosting the EUPRERA 2012 Congress on September 20-22. Topics center on the main theme of "how public relations profession is practiced in various countries and what the anticipations are for the future of the profession".
The full program includes keynote speeches by Prof. Joachim Klewes and Prof. Philip Kitchen, four key panel sessions, 80 papers presented in parallel sessions and a Ph.D. seminar. Early registration fees are available until July 20th.
More details...
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