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What Are Standards for Public Relations Research and Why Do We Need Them?
By David Geddes, Ph.D., Geddes Analytics LLC
In my last post, I talked about the process being used by the Coalition for Public Relations Research Standards, a process built upon the recommendations of the International Organization for Standardization. This week, I would like to discuss why we need standards, what a standard is (and is not), the benefits of standards, and the risks of a failure to make visible progress in developing and adopting standards.
The single biggest benefit for our profession may well be comparability. Standards enable comparison across programs, brands, business units, and organizations. Standards thus facilitate organizational learning and better public relations practice.
Better research data and better insights will enhance the credibility of the research and measurement function, as well as the importance of public relations in building organizational value.
What are the risks of inaction? Quite simply, if the profession does not develop and make visible progress on research and measurement standards, standards will be imposed by large client organizations and/or by purchasing departments.
Read more...
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JetBlue, MWW Group Take a Bite Out of Big Apple Awards
By Jenn Moyer & Sarah Jackson, Institute for Public Relations
JetBlue Airways and MWW Group accepted the 2012 Big Apple's Best Use of Research and Measurement Award for their work on "Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots".
JetBlue, America's only union-free carrier, was threatened with unionization by ALPA, the world's largest pilots union. After hiring the PR firm MWW Group, JetBlue was determined to win the face-off election. With the odds against them and only 65 days to plan and implement their campaign, JetBlue needed to engage and motivate its pilot workforce to vote against ALPA, all while protecting the JetBlue brand and its operational integrity.
Sponsored by the Institute for Public Relations (IPR), IPR Measurement Commission members selected this campaign for its quality of measurement and evaluation in the program, clearly aligning with the campaign's business objectives.
Read more...
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Program Released for PR Leadership Forum
The schedule of events for the Public Relations Leadership Forum - Chicago is now available. Instructors represent practitioners from the corporate and agency side as well as those in the academic field. The research-based forum, designed for mid-career managers at public relations firms and corporate communications departments, will be held on August 22-23 in Chicago.
Wendi Strong, Executive Vice President, Corporate Communications, USAA, will present "Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy".
For more information...
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