Fresh Beer Represents:
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Avery Brewing
Ayinger
Blue Point Brewing
Boulder Brewing
The Bruery
Clipper City Brewing Dogfish Head Brewing Flying Dog Brewing
Gordon Biersch Brewing
Greene's Organic Highland Brewing
Left Hand Brewing
Orval
Oskar Blues Brewing Magic Hat Brewing Co. Peak Organic Brewing Co. Pennsylvania Brewing Rogue Ales
Saranac Brewing Southern Tier Brewing Summit Brewing Shipyard Brewing
Seadog Brewing
Stoudt's Brewing
Stone Brewing
St. John's Brewing Terrapin Brewing Westmalle
Victory
LOCAL FLORIDA BEERS : Inlet Brewing (Monk in the Trunk), Gordash Brewing (Holy Mackerel) Cigar City Brewing and the Native Brewing Brands (ie. The Eleven, Native Lager and Thunderhead Red)
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| Want to get some Fresh Beer in your establishment? |
Adam Fine - Head Beer Pimp
954-629-7971
Ray Nickolaus - Sales and New Business Manager
561-339-0004
407-375-4203
954-261-0668
954-654-4512
Kenny St. Cyr - Sales : Palm Beach County - North
561-723-0373
561-847-5485
954-654-3012
Josh@freshbeerinc.com
Dave Crisafi - Sales : Miami Dade County - Midtown thru Coconut Grove and Miami Beach
305-219-4315
Rich Abrams- Sales : Monroe County
423-956-3991
Ian Salzberg - Minister of Beer Communications
561-876-3519
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 Most people look at my job in envy and think I have the best job in the world. They have overblown ideas of us spending hours in accounts drinking beer and carousing with our fellow employees all while selling some of the best beers in the country. As with any job, some of these ideas couldn't be further from the truth. Little do most people realize the endless hours (this is a 24/7 industry...no holidays for us), the heavy lifting (yes beer is heavy) and the constant threat of competition (take a careful look at the beer cooler sometime and tell me if there is an industry with more competition). Then there is just about every type of person that you can imagine from the brewery reps, to the retail owners, the chain buyers, the bar owners and patrons. It can be a very trying job at times. But in the end, I have to admit there are certain fringe benefits that make the long hours worth it.
Take this past weekend for example. I had circumstance play in my favor when Native Lager was "auditioned" to be on a new show on A&E called "The Glades" which is being filmed right in South Florida. Luck played out when the pilot episode contained a great shot of Native lager being quaffed by the two stars of the show. And the scene didn't even wind up on the cutting room floor. Wow that is pretty exciting!! But even more fun played out when we were invited to the premier party and got to rub elbows with some of the stars of the show. Talk about a Hollywood experience...just short of the red carpet (it was blue). So I guess in the end, this is a pretty good job....at least it isn't boring.
If you want to check out the show go to A&E's website at for the latest repeat showtimes. And keep watching the show, it airs at 10 PM every Sunday night. I've been told that Native Lager is going to be the lead character's beer of choice!
You can also catch a couple of the stills from the show at our facebook page.
Adam Fine
Director of Hoperations and Head Beer Pimp
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| New Accounts:
PALM BEACH COUNTY
SOBA LOUNGE (in Mizner park) is now carrying Rogue Soba and Soba Black.
INLET LIQUORS - 3655 N. Military Trail in Jupiter, Fl. is now carrying a selection of craft beers from Dogfish, Shipyard, Monk in the Trunk, Victory, Shiner, and Flying dog.
BROGUES - Down town lake worth now has Arrogant Bastard on tap. Get Some!!!
GREASE BURGER BAR - (downtown West Palm Beach) has a new beer menu coming out soon. It will add some new beers from Oskar Blues, Victory, Terrapin, and Shiner.
BROWARD COUNTY
TARGET (300 Hollywood Mall, Hollywood) - Dogfish Head 60-Minute IPA is now available at Target. If only they would offer it in that little dollar section in the front...
CORAL SPRINGS FINE WINE AND SPIRITS (6566 N State Road 7, Coconut Creek) now carries products from Shipyard, Sea Dog, Rogue and much much more!
BIG CITY TAVERN (Las Olas) Now has Gordon Biersch Marzen on draft and is carrying Shipyard Wheat , Boulder Sweaty Betty, Victory Prima Pills, Southern Tier Phin and Matts, and Shipyard Root Beer for the kids!
FAT CATS now has Growlers! Buy one and take it home today!
WORLD OF BEER!!! (Coconut Creek) Yes we know we had mentioned it in the last edition but this place is awesome and worth talking about again. Now open at The Promenade in Coconut Creek. They have over a 100 Fresh Beer Products available and over 15 on Draft. It just begs the question, will anyone be opening a Universe or Galaxy of Beer anytime soon?
WINN DIXIE #386 (3800 N Ocean Blvd, Fort Lauderdale) is now carrying Dogfish Head 60-Minute IPA, 90-Minute IPA, Boulder Mojo, Rogue Dead Guy Ale and Shiner Bock.
WINN DIXIE #345 (1019 S Federal Highway) is taking the lead from #386 (or vice versa) and will also be carrying Dogfish Head 60-Minute IPA, 90-Minute IPA, Boulder Mojo, Rogue Dead Guy Ale and Shiner Bock.
WINN DIXIE #349 - The biggest Winn Dixie is carrying a bunch of goodies from Fresh Beer and the liquor store even has Magic Hat!
COCONUTS (429 Seabreeze Blvd, Fort Lauderdale) is now carrying Monk in the Trunk
PRIME BAR (in Gulfstream Village) is now offering it's Happy Hour Special. $3, 14 oz drafts of all beers and $5 appetizers from 4-7 every day! They also offer to-go cups so you can walk into the casino with an Arrogant Bastard or Cigar City in your hand.
AFICIONADO'S CIGARS AND LIQUOR (1200 Brickell Bay Dr. #105, Brickell)- Now carrying Flying Dog Doggie-style Pale Ale, Old Scratch Amber Lager, Tire Bite Golden Ale, Snake Dog IPA and Raging Bitch Belgian IPA.
BURGER N BEER JOINT (900 S. Miami Ave #130, Brickell) - The new location of one of South Beach's favorite burger and beer spots is now open in Brickell. The restaurant is only open for now but the sports bar will be open by the end of the month. You'll be able to get Sea Dog Blue Paw on tap along with over 20 other bottles from us. HA Miami, you've put up a good fight but we are taking over with good beer one bottle at a time!
PUBLIX - Four new publixes have jumped on board and are now carrying Fresh Beer Products. You can now find some quality craft beers at 1.) 9755 NW 41 St Doral, FL 33178, 2.) 15000 Miami Lakes Dr Miami Lakes, Fl 33014, 3.) 9400 Harding Ave Surfside, Fl 33154 and 4.) 4870 Biscayne Blvd Miami, FL 33137. I would suggest stopping in, grabbing a Publix Ultimate Sub (light on the mayo) and pairing it up with a nice six pack.
THE FIELD IRISH PUB - (3281 Griffin Road, Dania Beach) Now serving up Sea Dog Blue Paw Blueberry Wheat on Draft!
C LOUNGE - (on 163rd Street between Racks and The Water Club in The Intracoastal Mall) Dock your mega yacht (or dinghy) and come have a Victory Golden Monkey or Dogfish Palo Santo Marron.
CHOW DOWN GRILLE (on Collins in Surfside) is serving some Fresh Beers and some of the most creative Asian dishes around including Vietnamese inspired soups and sandwiches.
GARAGE BAR (at The Filling Station)- The owners of The Filling Station have opened a bar to go along with their gas station theme. They have Dogfish Head 60-Minute IPA, Left Hand Milk Stout, Shipyard Summer Ale and Boulder Hazed and Infused on draft and bottles of Rogue Dead Guy Ale, Seadog Blueberry, Summit Horizon Red, Woodchuck Amber Cider, Monk In The Trunk, Shiner Bock, Dale's Pale Ale, Rogue Mocha Porter and Avery White Rascal. All beers are only $4!!!
VAGABOND (30 NE 14th St, Miami) - The hippest nightclub(do the kids nowadays still say "hippest"?) in town is now carrying Dogfish Head 60-Minute IPA and Rogue Dead Guy Ale. If you are the DD for the night they also have Captain Eli's Root Beer.
KWIK STOP (3135 Grand Ave, Coconut Grove)- The only convenient store in Coconut Grove is now carrying Dogfish 60-Minute IPA, Sea Dog Blueberry, Shiner Bock and Woodchuck Amber Cider.
SANDBAR GRILL (3426 Main Highway, Coconut Grove)- Enjoy some fish tacos at Sandbar and have a good beer. They are now carrying Dogfish Head 60-Minute IPA, Woodchuck Amber and Woodchuck Pear.
LOU'S BEER GARDEN - will now be featuring Summit Horizon Red and Gordon Biersch Marzen as their Happy Hour special. They will also have Beer & BBQ events every Saturday this summer. Call Lou's for their weekly feature.
PILAR RESTAURANT (Aventura) - is announcing their Thursday Night Beer and Burger Night. The Menu features multiple different burger options including exotic meats and seafood, each specially paired with a unique beer.
WINN DIXIE #318 (640 Crandon Blvd., Key Biscayne)- Only supermarket on Key Biscayne is now carrying Dogfish 60-Minute IPA, Dogfish 90-Minute IPA, and Rogue Dead Guy Ale.
FOUR POINTS SHERATON (Miami Beach) - will be carrying Monk in the Trunk on draft.
FLIP BURGER BAR (125th St in North Miami) will now be carrying some Fresh Beers including brews from Dogfish Head, Stone and Boulder.
Special Beers Being Added to Accounts:
WORLD OF BEER (Coconut Creek) Rogue Orgasmic, Stone Anniversary, Avery Anniversary, Avery Maharaja bottles, Stone Russian Imperial Stout on draft and so much more!
MICHAELS GENUINE (Miami Design District) will be carrying Stone Anniversary TOMS NFL (Miami Springs) Now carrying Avery Maharaja and Flying Dog Woody Creek White.
THE FUNKY BUDDHA (in Boca) Stone Anniversary, Avery Anniversary and Avery Maharaja available in bottles.
COFFEE DISTRICT (in Delray) Featuring Avery Anniversary, Dogfish Head Midas Touch and Southern Tier Mokah all on draft!
ABRAXAS - Serving up Dogfish 90-Minute and Southern Tier Jah*va on draft.
CERVEZAS (South Miami) Will be getting a draft system this upcoming week and will be tapping some kegs of Cigar City Maduro Brown and Avery Maharaja...not a bad way to break it in. |
| Upcoming Events:
July Beer Specials & Great Raffle Opportunity!
Total Wine in North Miami Beach is raffling off a Magic Hat Beach Cruiser. Stop by to pick up some #9, Wacko or Summer Scene and enter your name to win. No purchase is necessary so there's no excuse not to. The bike will be awarded near the end of July, See store for details.
If that's not enough to get you excited, all of the Publixes who carry Dogfish Head will be running sales on their Dogfish products. With a Dogfish Sale, shopping is definitely a pleasure!
July 16th
Join Matt from Shipyard at Total Wine in Pembroke Pines from 5-7pm for a tasting of some Shipyard and Sea Dog brews.
July 16th
Stop by Bill's Liquors in Tavernier where the Magic Hat Alebassador, Lauren, will be sampling out Summer Scene from 5pm-8pm.
July 17th
If you missed him at the Pembroke Pines Location, you can stop by Total Wine in Palm Beach Gardens where Matt will be pouring up some Shipyard and Sea Dog brews for your enjoyment from 2-5pm.
July 17th
Magic Hat night at Bru's Room in Coconut Creek. Start the
weekend off with some #9, giveaways and samples from 8pm - 10-pm.
July 21st
Bonefish Grill in Coral Springs will be hosting a happy hour 5:30-7pm with free sampling of Dogfish 90-Minute , Arrogant Bastard Ale and Holy Mackerel. A great opportunity to grab some bang bang shrimp and a nice Fresh Beer.
July 21st
Magic Hat will be streaming live at World of Beer in Coconut Creek directly from the brewery with their head brewer. He will talk about the beers and you will have the opportunity to ask questions. The future is here and it is aiding in beer drinking.
July 22nd
If you've been to Chris's tastings at Barracuda Raw Bar and Grill you should be pretty familiar with the format. He'll be out at Barracuda sampling about 40 different craft brewed beers along with some complimentary chicken wings from 7:00-9:00. This is an unlimited sampling meaning you can eat & drink to your heart's content. We know everyone's on a tight budget these days, but at $20 you really can't beat this. After tax and tip you'd end up paying $20 for a plate of wings and two beers anywhere else, but here not only will you get more than two beers, you'll be able to try over 20 different beers so that next time you're in the store you won't have to wonder whether to spend the money on that $12 six pack. Fun and educational, can't beat that! Hope to see you there.
Raffle Night at The Lodge in Boca Raton from 8-11pm. They will be serving up 5 different Sea Dog and Shipyard beers on draft. Have a chance to win some nice beer swag. Either way with all their beers on draft its win-win.
July 23rd
Microbrew by the River at Blue Marlin Fish House (2500 NE 163 st North Miami, Fl 33160) 7pm-10pm.As seen on Diners Drive-Ins and Dives, on the beautiful Oleta River. Events include beer tasting, moonlight kayak trip, bonfire, etc. Don't miss out on a beautiful and relaxing evening.
July 25th
Pint Night at John Bull in West Palm Beach. Stop by from 1-4pm, buy your first pint of Shipyard and KEEP THE GLASS!
July 26th
Hurricane Wings in Boca Raton (Powerline and Palmetto pk) will be hosting a Holy Mackerel Pint Night! buy a pint and keep the glass. (1 per customer) The Brewer will be there to answer any questions and offer up some words of wisdom.
July 26th
Gratify (downtown West Palm) will be hosting a beer dinner monday night July 26th. Contact Gratify at 561 833-5300 for reservations.
1st course - Dogfish 90-minute IPA with assortment of chesses and chips
2nd course - Orval with Greek salad toped with fresh grilled fish
3rd course - Terrapin Hop-Karma Brown IPA with Roasted pork with braised cabbage
4th course - Left Hand Milk Stout shake
July 30th
Stone Anniversary Party at Abraxas in Miami Beach. They will be tapping a keg of Stone Anniversary and some other goodies from our friends on the West Coast. Bethany from Stone will be there to share a pint with you and answer and questions you might have. Stay tuned for more details on the Avery weekend that will be coming up at Abraxas as well.
August 3rd
Victory beer dinner at Rack's in Mizner park, more details on the way, 4 course dinner with delicious Victory beers... stay tuned, it will be a great time to taste sweet Victory. |
| New Arrivals:
BLUE POINT BREWING COMPANY
Toasted Lager - Blue Point Brewing's Toasted Lager is the flagship product. Copper in color this brew is made from Six different malts including: English Pale, Crystal, Munich, Carapils, Wheat and Belgian Caravienna. Toasted Lager displays a balanced flavor of malt and hop which makes it easy drinking. Special lager yeast is used to produce that long lasting, smooth finish. The "toasted" part of the name refers to Blue Point's direct-fire brew kettle; hot flames imparts a toasted flavor to their most popular microbrew.
RastafaRye - Blue Point Brewing Company humbly honors the Rastafari and dedicates this beer to them. Their RastafaRye Ale marries a hearty rye malt with a blend of freshly harvested west coast hops resulting in a delicious deep copper ale, with just the right amount of rye flavor to offset the spicy and floral characteristics of the hops, RastafaRye will stay on your palate and your mind evermore.
Hoptical Illusion IPA - This IPA won the Bronze Medal at The 2005 Great American Beer Festival. It was also named the best IPA at The 2005 United States Beer Tasting Championship.This classic American style IPA features a rare hop exclusively grown on a farm in Oregon. One taste of the Hoptical Illusion and you'll know why Blue Point bought the entire crop. A generous amount of the select hop balances out malty backbone of this delicious golden beer.
CIGAR CITY BREWING
Guava Grove - is a Belgian ale that sees a secondary fermentation with and extended aging on Guava puree. The complex flavors imparted by both the Belgian yeast strain and the Guava are unlike anything you are likely to have encountered. This is an elegant beer that pairs well with white fish, mussels, fresh tropical fruits and earthy cheeses. It also makes a fine accompaniment to Guavaween festivities.
 ROGUE BREWING COMPANY
Rogue Chatoe OREgasmic - Rogue OREgasmic Ale is brewed with all First Growth Oregon hops and malt grown on Rogue's own micro hopyard and barley farm. OREgasmic Ale is the third Chatoe Rogue release, following Dirtoir Black Lager and Single Malt Ale. It is orange-amber in color, malty aroma, spicy fruity hop flavor with solid malt background and lingering finish. Brewed using 100% OREGON Ingredients. Micro Barley Farm first growth Dare™ & Risk™ Malts; Rogue Micro Hopyard Willamette & first growth Independent Hops, Pacman Yeast and Free Range Coastal Water.
STONE BREWING COMPANY
14th Anniversary Empirical Pale Ale - This beer pours golden with a creamy head of foam. It is very pale in color, with a slight haze.
The aroma is strongly hoppy, a blend of peaches, light citrus and earthy/herbal flavors. It's a bit of a departure from the classic American citrusy and piney IPA hop profile, but it is unmistakably hoppy.
Upon tasting, the classic pale malt character becomes apparent with a touch of sweetness and a light biscuity flavor, yet this beer remains incredibly hop focused. Resiny, fruit flavored hops dominate the palate upfront and through the middle. Yeast esters are blended into the flavor mix in the middle palate, and the beer finishes very bitter and dry, with just a tiny hint of sulfur.
Stone's 14th Anniversary Emperial IPA may defy today's expectations of a British inspired IPA. It's not a "maltier" IPA, and no crystal malts were used in the brewing of this beer. British brewers in the 1800's made their IPA's as light in color and as dry as possible, and that was their inspiration. And though we still like to encourage everyone to drink stone IPA's fresh, this one may be interesting to age. Especially on a 6 month long ocean voyage
SOUTHERN TIER BREWING COMPANY
Farmer's Tan Imperial Pale Lager "the hallmark of hard work" - neolithic humans evolved from nomadic hunters into a more settled agricultural society, changing life forever. The 'founder' crops they raised included wheat & barley. It is little surprise that the first examples of brewing appeared during this age.
Brewers owe much to that epoch. Similarly, Southern Tier thanks their farmer friends of today for cultivating the ingredients that are responsible for the beers we now enjoy. Their laborious days spent outdoors under the hot sun earn them respect, as well as a mark of distinction: the farmer's tan. Yes, the inevitable red & white hallmark of hard work. So, roll up your sleeves and turn the soil. Just be sure to chill a bottle of Farmer's Tan to enjoy after work. 9.0% abv
Seventeen Dry-Hopped Black Lager - After years of commemorating their anniversary with deliciously wild and weird ales, they decided to mix it up a bit and create their first Anniversary lager. SEVENTEEN is a celebration and study of the aromas and flavors of German hops. And knowing their fetish for those beautiful green cones, you can be confident that the contents of this bottle are well hopped for your olfactory pleasure. Many thanks to all and we hope you enjoy Avery's lupulin dissertation
Other returning favorites hitting the shelves:
Avery White Rascal and IPA (Now debuting in their new packaging), Dogfish Head Sahtea, Avery Maharaja, Rogue XS YSB and Red (Now in 7oz. Bottles), Shipyard Pugsley Series XXXX IPA (Now in 12 oz. bottles/4 packs) and Terrapin Gamma Ray
Coming Soon: Dogfish Head My Antonia, The Bruery Coton, Victory Moonglow Weizenbock and Ayinger Weizenbock |
Cleveland Brewery To Make LeBron Beer, "Quitness"
It seems since "The Decision", you cannot turn on a television or radio without hearing debate about what LeBron James did when he decided to leave Cleveland for the Miami Heat. In the sports world, this is a huge, national situation and they are reminding you of that constantly. This situation has become personal for the people and businesses of Cleveland because of the possible economic ramifications, and the anger has boiled over. In retaliation, local businesses have gotten behind their team and turned their back on LeBron with a number of different anti-LeBron marketing campaigns. As cleveland.com reports, the campaign could be as simple as giving up a jersey for a free beer at a local pub, getting a $23 discount for computer services in exchange for a LeBron tshirt, or brewing a commemorative beer marking LeBron's departure from Cleveland.
This is what Great Lakes Brewing Company is doing. They are marking LeBron's absence by brewing a beer to commemorate such a tragic event because that's what Great Lakes Brewing does. As Pat Conway, co-owner of Great Lakes Brewing, told cleveland.com "We're all about catastrophes and sinking ships over here". Conway is referring to the fact that Great Lakes has named beers after the burning of the Cuyahoga River ( Burning River Pale Ale) and the sinking of the Edmund Fitzgerald when several people from Ohio aboard were killed ( Edmund Fitzgerald Porter). So, with possible economic destruction looming for Cleveland due to LeBron's leaving, it seems only fitting that Great Lakes name a beer after this event. The beer shall be named Quitness, a play on LeBron's Nike "Witness" campaign. No real news about what the beer will be exactly, but it will be an extremely bitter ale. For Full Article |
Drunk man takes on Fatso the crocodile
A drunk man who broke into a wildlife park and sat atop a five-metre saltwater crocodile, named Fatso, had earlier tried patting a neighbouring female croc.
The 36-year-old man, who had been turfed out of a Broome tavern for being drunk, told police he climbed into Fatso's enclosure at a crocodile park, owned by well-known bushman Malcolm Douglas, because he wanted to give him a pat.
"He made his way into the crocodile park and then climbed into the compound with a large, male five-metre saltwater croc named Fatso," Sergeant Roger Haynes said. He has attempted to sit on its back and the croc has taken offence to that and has spun around and bit him on the right leg.
"For an unknown reason, the crocodile has let him go and he's managed to scale the fence and exit the park." For Full Article and Video |
Gruit, or Brewing Without Hops
Gruit is a drink from olden times, a drink much like beer, but made without the use of hops. Instead of hops, bittering herbs of different varieties were used, and there is evidence to support the idea that beer without hops is a different and livelier experience on many levels. Gruit was swept under the rug when beer purity laws ravaged the brewers of Europe in the 1500s, but is now making a revival.
Before the beer purity laws which swept Europe in the 1500s, beer was made with many different admixtures, and Gruit was one variety which was popular. Recipes for gruit were different depending on which herbs grew locally. According to Gruitale.com gruit usually included the following herbs: Yarrow (Achillea millefolium), Bog Myrtle (Myrica Gale), and Marsh Rosemary (Ledum palustre). This claim is also supported by the book Sacred & Healing Herbal Beers, by Stephen Harrod Buhner. This book contains many ancient recipes for beer, including a section on gruit. Additional herbs which have been found in gruit recipes are Juniper berries, Mugwort, Wormwood, Labrador Tea, Heather, Licorice, and some others.
There are a few factors to consider when comparing the inebriatory qualities of gruit in comparison to more commonly made beer. For Full Article |
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