The Maryland Automobile Dealers Association Foundation recently launched it's educational scholarship program! We encourage all MADA members to consider the brightest and best of their staff for this excellent opportunity at extended education.

Scholarships will be awarded to current students and future students pursuing courses in an automotive training program, a technical institute program, or general college credit courses designed to serve the industry. Anyone pursuing courses with the intent to work in the Maryland automobile dealership industry is welcome to apply for a scholarship.

Applicants may be any student enrolled in the 2012-2013 academic year at a community college, four-year university, or a non-degree post-secondary technical training program. Applicants should be sponsored by a MADA dealer member in good standing, or have a dealer member as a co-sponsor.

A full list of criteria can be found on page 3 of the Application Packet. The Application Packet also includes a concise list of all required documents.

The deadline to apply is July 31, 2012. Winners will be notified by mail no later than August 30, 2012. Please contact Ethel Biensach for further information, 800.526.7423 or ebiensach@mdauto.org.

MADA members are sending in their registrations every day to join us at our 2012 Summer Business Convention in Cambridge, MD. If you have not sent in your registration, please do so today! Registration materials can be found on our website; you may complete the registration form online and submit it via email for a quick and streamlined process this year.

MADA has planned a wonderful Convention with respected speakers and some really fun events! We look forward to seeing you and your family in June!

Please note that the deadline to reserve your room at the Hyatt Resort in Cambridge has been extended to May 25th. If you want to take advantage of our group rate, you will need to reserve your room prior to May 25. Reservations can be made ONLINE or by calling 888. 421.1442.

**Rooms are sold out for Saturday, June 16, and are close to selling out June 20-22 for anyone who would like to extend their stay at the resort.

The Sheehy Automotive Group recently celebrated the opening of their new Sheehy Infiniti Showroom and Dealership in Annapolis. The new location is just off of Route 50, heading towards the Bay Bridge, and located next to their Lexus dealership.

It was a grand affair complete with champagne, sushi, and a string quartet!    

Lt. Gov. Anthony Brown attended the ribbon cutting ceremony

MADA announces the next live webinar coming to you from DealersEdge...    

Fixed Operations Guerilla Marketing-New Tools & Tactics!

Date/Time: Thursday, May 24 at 1:00 p.m.

Presenter: Rob Campbell, Fixed Operations Analyst at The Mironov Group     

Cost: $149.00 per person

All of those expired manufacturer and certified pre-owned warranties are opportunities for your dealership to bring in new faces. And your dealership doesn't have to spend big bucks using traditional media outlets like radio, newspaper and television either!

Offering a mix of traditional methods and alternative media is a great way to promote your service and parts business.

Join dealership fixed operations expert Rob Campbell and DealersEdge for a special workshop on ways to rebuild your service and parts business without breaking the bank. 

You Will Learn:

•  A New Approach to service marketing that is working well in dealerships just like yours!
•  Attention-Grabbing ideas to put your service department at "top-of-mind" for your service customers!
•  All about low-cost alternative marketing channels (Note: It's not just about Social Media!)
• Case Studies of innovative marketing campaigns - what's working & what's not!
• How to close the gap between the perceived cost of your service when compared to the aftermarket

 CLICK HERE TO REGISTER TODAY!