
Through the support and participation of TRA member companies (Albertsons, Brookshire Brothers, Brookshire Grocery, Gerland's, HEB, Kroger, Randalls/Tom Thumb, Target, Wal-Mart and United Supermarkets) an eWIC Symposium was held in Dallas TX on June 2-3.
This event was the first "By Retailers; For Retailers" technology event designed to educate Electronic Benefit Transfer (EBT) decision-makers, federal and state government and Indian Tribal Organization (ITO) representatives, and EBT decision-influencers, consultants, authorized grocers and other stakeholders, about how online and offline technologies can improve food delivery to participants of the Special Supplemental Nutrition Program for Women, Infants and Children (WIC).
Over two days, attendees (170 +) were given an unprecedented opportunity to experience first-hand how electronic cash register and point of sale (ECR/POS) systems can streamline WIC food delivery and improve the WIC shopping experience by:
· Normalizing WIC food purchase transactions;
· Avoiding in-lane stigma through reduced time in-lane and by
enabling 'mixed basket' purchases, without the separation of WIC
and non-WIC foods at checkout;
· Maintaining and lowering WIC food costs, including WIC cash
value benefit (CVB) food costs by reducing store overhead costs
related to WIC, including but not limited to reduced WIC civil
monetary penalties due to cashier and manager errors and other
WIC write-off's; and
· Improving WIC customer satisfaction, increasing store WIC and
non-WIC food sales.
State WIC representatives from the following States and Nations were in attendance to learn about WIC EBT: Alabama, Arizona, Arkansas, Cherokee Nation, Chickasaw Nation, Iowa, Kansas, Missouri, Nebraska, New Jersey, North Dakota, Pennsylvania, Pueblo of Isleta, Pueblo of Zuni, Oregon, Texas, Virginia, Wisconsin and Wyoming. There were representatives from the following state retail organizations: Alabama, Arizona, Arkansas, Florida, Georgia, Illinois, Iowa, Louisiana, Virginia, Wisconsin FMI, and NGA. Some twenty representatives of USDA were in attendance as well as many WIC authorized vendors, EBT host contractors, third party processors, and grocery executives.
TX retailers in partnership with their state WIC agency have developed an integrated, cost effective, and successful approach to the WIC transaction in lane. There are other systems in place in other states that incorporate older technology, use stand beside systems to process which means double scanning of products and if integrated would bring back transaction fees as additional costs to the authorized retailers per transaction. Our goals were to show other states the successful system TX retailers use on a daily basis, and to educate them on the benefits of offline processing, the elimination of costs, and the improved customer experiences in the lane. A PowerPoint and Q & A that were part of the Symposium, as well as the attendee and exhibitor lists are available on our
web site.