The New Boulder Mountainbike Alliance for the New Year

A New Year ...
A New Boulder Mountainbike Alliance

Hello friends of Boulder Mountainbike Alliance! We hope everyone is recovering nicely from a weekend of skiing, snow shoveling, travel, partying, or whatever New Year's Eve threw your way.

It's a new year, and a very important year for Boulder Mountainbike Alliance (BMA). In 2011, we celebrate 20 YEARS of serving the trail community of Boulder County. That's right, BMA has been working hard to bring you Better Trails for Boulder County for two decades! To celebrate, we're making huge changes - changes to better serve our community, changes to make BMA more recognizable to the general public, changes to demonstrate to the world BMA has accomplished so much in 20 years, and we're just getting started.

New Logo

BMA has got a whole new look! We are all about bikes on trails, and our logo is here to back up these values in our trail-loving community. Big props go to Tandem Collective for their work to redesign BMA's logo and build a new brand and identity.

New Website

We live in an online world, and starting January 11th, BMA will bring you a whole new online experience. Our new website provides social networking and up-to-the-minute news on trails and BMA happenings, while looking super stylish and being easy to use and navigate. BMA worked with the Open Media Foundation over the last year to create this new mountain bike world. Stay tuned for a teaser email showing off some of the new features.

New Services and Benefits for Our Members

A lot of people get this newsletter but aren't dues-paying members of the Boulder Mountainbike Alliance. In the immortal words of Ted, "bummer dude!". To help you do the right thing and sign up to be a card-carrying member of BMA, we'll be enticing you with more and better membership benefits - cool swag with your membership signup, discounts and freebies from local companies, more parties, more rides, jerseys. Value, baby, BMA's got it in spades! More details in the weeks ahead.

New Party - Save the Date - January 11th!

How on Earth could we have all this cool new stuff without a party to celebrate it? Save the date - BMA throws down on January 11th, 2011 at the Avery Tap Room; details to following in the next few days!