ARTicles eNews
Custom Contact Lens News & Views from Art Optical Contact Lens, Inc.
 eissue 1/December 08
In This Issue
Introducing Intelliwave!
A BIG Opportunity!
About Our 2009 Pricing Schedule
Holiday Hours
Wednesday, December 24
~Closing at 3:00 PM EST~
Thursday, December 25
Wednesday, December 31
~Closing at 6:00 PM EST~
Thursday, January 1, 2009
Happy New Year Art
To Serve You Better...
 New Expanded
 Consultation Hours!
Beginning January 5, 2009, our Consultation Team will be available to assist you until 5:30 pm EST
Monday - Friday! 
For immediate access,
call Consultation direct at
 Plan now to attend the Global Specialty Lens Symposium at Bally's Hotel & Casino in Las Vegas!
With an expert international faculty and a CE-accredited agenda, the GSLS will shed light on the latest treatment strategies for astigmatism, presbyopia, keratoconus, post-surgical and myopia management as well as pediatric contact lens options and a billing and coding update.
Be sure to visit Art Optical at booths #301-303 & register to win an Ultimate Wave Adventure for two!
For more information, click here:

Hurry! Meeting dates are
 January 15 - 18, 2009 


Keep ARTicles eNews coming!
Mail List
Dear Custom Contact Lens Fitting Professionals: 

Welcome to our premier issue of ARTicles eNews! Using the power of electronic communication allows us to deliver relevant and timely custom contact lens information directly to your desktop! You can count on the popular features, including Consultant's Corner and product performance updates, as well as industry news, events, and special offers to appear regularly. This cost efficient and earth-friendly delivery method allows us to communicate more frequently, insuring your practice remains ahead of the custom contact lens curve! We'll visit your inbox often in the year ahead, and we invite you to share ARTicles with your contact lens fitting colleagues. We value our relationship with you and appreciate your continued support! 

Introducing Intelliwave®!

Art Optical received FDA clearance to market our Intelliwave custom soft lens product line in July of this year. As our first venture in soft lenses, the Intelliwave journey has been very exciting! The FDA approval is the end result of a two year process to acquire technology and establish a custom soft lens production facility within our existing laboratory. IW VialsThe Intelliwave series of lenses features aspheric optics with wavefront control to eliminate higher form aberrations for the majority of the patient population. The wavefront technology provides improved quality of vision over spherical optics without the need for special aberrometer measurement. We are greatly encouraged by the results being achieved with the Intelliwave Multifocal Toric lens. The center near zone provides an excellent multifocal effect with full binocular acuity. Although initially skeptical, several practitioners have expressed their amazement at the patient satisfaction they have been experiencing. With an industry best warranty known as our Precise Prescription Plan and shipment within 4-business days, Intelliwave is proving to be a beneficial addition to the custom lens arena. 
Large Diameter GP Lenses...
A BIG Opportunity!

Earlier this year, Art Optical introduced the SoClear® Corneal-Scleral lens design, a 13.00 - 15.00mm GP lens that teams the visual acuity of a rigid lens with comfort that compares to a hydrogel lens. Manufactured in Boston® XO2 material, the SoClear design is a leader in an emerging category of large diameter GP lenses that is gaining interest rapidly. Every patient we have assisted in fitting with SoClear has remarked that the comfort is significantly better than a typical corneal GP lens. This makes it a big plus for patients who require the vision of a GP lens but have not been able to tolerate the comfort of a corneal GP design. Patients with large oval cones, PMD (Pellucid Marginal Degeneration), post corneal transplants and high with-the-rule astigmatism are ideal candidates, but SoClear is also an option for everyone currently being fit with soft or corneal GP lenses. As practitioners and patients begin to realize their fantastic potential, corneal-scleral lenses will gain more prominence. SoClear Progressive, a presbyopic version of the lens, is very close to being released, further supporting the BIG opportunity awaiting practitioners who choose to offer the unique benefits of the SoClear lens design to their patients.

For additional information on the development of the large diameter GP lens category, read "Not Your Father's Scleral Lenses" by Kurtis Brown, in the latest edition of the Boston Update.
Limited Time Offer! Save $100 on SoClear Fitting Sets!

SoClear Logo

About Our 2009 Pricing Schedule
Through this time of increasing economic downturn, Art Optical has worked diligently to increase efficiencies - working harder & smarter in order to keep our lens prices competitive. While we are implementing a slight increase effective January 26, 2009, please be reminded that unlike most competitive policies, the Art Optical Risk-Free warranty provides full money back - no cancellation fees, restocking fees, or material return fees. Other value added benefits we provide your practice include:
  • the latest innovations in lens design & technology
  • expert, real-time consultation assistance
  • experienced customer care professionals
  • 24-hour turn-around on specialty GPs
  • shipment of Intelliwave soft lenses in 4 business days
  • an unmatched commitment to service and quality
Out of concern for the environment, Art Optical will not be mass mailing our 2009 price list to every practitioner. You may request a copy of our pricing schedule after January 19 by contacting our Customer Care Team at 800.253.9364 or using our convenient Information Request Form. 
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© 2008 Art Optical Contact Lens, Inc. Intelliwave® is a registered trademark of Art Optical Contact Lens, Inc. SoClear® is a registered trademark of Dakota Sciences. Boston® and Boston® XO2 are registered trademarks of Bausch & Lomb, Inc.