August is California Gear Up for Clean Truck Month, with the Air Resources Board launching a multi-agency campaign to make sure that trucks traversing the state's highways are in compliance with state air pollution laws.

"Our goal this month is to do everything in our power to make sure truckers know the rules and that they understand how to comply," said ARB Executive Officer James Goldstene. "All our diesel regulations were adopted with one thing in mind - protecting public health. Focusing on enforcement gives us the chance not only to educate drivers on why the regulations are important but also to ensure that truck owners investing in cleaner equipment are on a level playing field with those who are not playing by the rules."

State measures aimed at cleaning up diesel vehicles include requirements to report fleet information to ARB, employ fuel-saving technology, install diesel soot filters and replace or upgrade aging engines and transport refrigeration units.

Working in conjunction with the California Highway Patrol and other allied agencies, ARB will deploy inspectors throughout the state, focusing on trade hubs, weigh stations, ports, railyards and major points of entry into the state.

The campaign is also geared to provide advice and educational materials including information and fact sheets on how to follow regulations, maintain equipment properly, and grants and funding that may be available now and in the future to help purchase clean trucks and related equipment.

ASCCA has launched the new Public Relations slogan with the purpose of ensuring that the ASCCA sign is synonymous with quality automotive shops. The slogan, The Sign You Can Trust! is directed at your potential and existing customers.

This exciting new campaign was kicked off at the Summer Conference with the introduction of the new adjunct signs, The Sign You Can Trust!  This new sign can be ordered to hand under your existing ASCCA shop sign.

The new adjunct sign is the first step to create public awareness that will translate into consumers looking for shops displaying the ASCCA sign. The goal of our campaign is to increase your business with new customers and help you retain existing clients. Participate in this new campaign and help strengthen the public's awareness that ASCCA shops are the shops they can trust to meet their automotive needs!  

How to use the new slogan:

• Place on existing letterhead, business cards, brochures and forms.
• On your website and social media pages.
• In your printed and electronic newsletters.
• With your local advertising.
• Place on Press Releases when producing information for public distribution.
• Place the adjunct sign with the slogan beneath your ASCCA sign at your shop.
• Incorporate on promotional material produced for your shop, such as calendars, mugs, magnets, pens, etc.

For more information on getting the ASCCA logo with the new slogan and for purchasing an adjunct sign, contact ASCCA staff at (800) 810-4272 or email Heather Vigil at [email protected].  

The One Member Can! campaign has pushed off with great momentum and we've seen just how much one member CAN make a difference!

Since the launch of the One Member Can! campaign in February, ASCCA has seen individual members throughout the state rise to the occasion to reach out and make a difference in their Chapter and for ASCCA!

Rory Balmer has already earned his first iPad and is well on his way towards earning more prizes.  Rory (pictured below) was awarded his iPad a
tthe ASCCA Summer Conference, June 23-24 at the Hilton Irvine Orange County.  

Rory Balmer (Chapter 14), Mary Kemnitz (Membership Committee Chair), Heather Vigil (Membership Director)

You Can Make a Difference & Be Rewarded Too!

Remember when you recruit a new member to send in your coupon on the bottom of the One Member Can! Membership Drive or send an email with your name and the name of the member(s) you have recruited.

The One Member Can! informative, 2-page flyer is designed to be printed double-sided on 8 �" x 11" sheets of paper, while the one page poster is designed to be a tabletop piece, printed on glossy 8" x 10" stock paper - to be place next to the 2-page flyers. There is also a 16" x 20" poster available. If you would like to display a poster of that size, please contact us directly and the template will be forwarded separately.

Please take a moment to read through the marketing material thoroughly. The more you know about our One Member Can! campaign - the better you'll be at using it to engage and enlist new members! The material also contains instructions on how to report your new member sign-ups, and how you can win a new iPad.

If you need any additional information or have questions, please don't hesitate to contact Heather Vigil at (800) 810-4272 or [email protected].