The truth about Private Labels.   

Do you often find yourself competing against the low price private labels? Does this sound familiar? "Joe's Oil just came in and offered me a 5W-30 oil that beats your price by $0.50/ gallon."

Next time this happens, we want you to be better prepared with an educated response. PQIA is one of the independent resources for information and insights on the quality and performance of lubricants in our industry. They often run blind, spot-sample tests on major brand oils as well as private label oils available at local convenience or auto parts stores. Knowing how some of these private and major brand labels stack up may give you just the ammunition you need to win that new customer.

After all, all of our customers want a great value, but they also want a good product and good service. There is no better service than helping to educate your customers, so they can make more information decisions. 

Take a look at each of these products and compare to Standards column in teal/ black on the left hand side

     Test Results for Private Label 5W-30

     Test Results for Private Label 10W-30

     Test Results for Major Brand 5W-30

Interested in how these products stack up against ENEOS 5W-30? Check our the ENEOS 5W-30 Product Data Sheet on our website.

      ENEOS 5W-30 Product Data Sheet 

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By sharing these results with you, ENEOS does not endorse this testing.  We feel that this data offers information that may be of importance to our distirbutors, like you.

You can also access it through the PQIA site which includes additional information on sampling and methodology  HERE!