Lubrizol GF-5 Website Offers Up To Date Information
The Lubrizol GF-5 Website is a new website offering up-to-date information on this new specification for 2010.
The primary areas of improvement for GF-5 are:
- fuel economy
- improved emissions.
ENEOS 0W20 is ahead of the market with their launch of 0W20 and the focus on fuel economy for passenger cars.
Share this website with customers. It will provide additional information about the trend in the market towards 0W- products for better fuel economy and reduced emissions. |
What Does it Cost to Drive 10,000 Miles?
A local distributor has put together an analysis of the cost savings a consumer would see from a fuel economy improvement from 20 to 25 to 30 mpg.
With the focus on fuel economy for ENEOS 0W20, consumers will want to know this information.
This is a great article to share with your dealerships, helping them to educate their customers on the benefit of 0W20.
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Two Dealer Program Packages to Help you Sell ENEOS
We have two dealer program packages to help in your ENEOS sales.
(1) Good, Better, Best Program - This was designed for a Toyota Dealership in the Midwest looking for a way to market ENEOS as an upsell to its customers. This requires minimal time from the service writers, but communicates the benefits to the consumer.
(2) Dealer Package Program - With an initial investment of less than $500 (~10 cases), stores can become "Authorized ENEOS dealers" and receive free promotional support (display rack, brochures, banner). This is a great entry point for dealerships as most parts managers can make the purchase decision on $500.
If you have ideas for additional programs, or have some samples of successful programs that we can share, please email them to Jennifer Onofray at: jonofray@chrysanindustries.com |
