Letter From The Editor: Tweet vs. Sell or If You're Blogging How Can You Be Closing!
Five Tipping Points for You to Decide. There is a real divide between business people who swear by and swear at Web 2.0.
To Social media "moguls", even questioning Web 2.0 is so old-school! They say,"Unless you get known and seen on your blog, their blogs, tweet about it and post on LinkedIn and Facebook, you will never get credible as an expert or grow your brand with prospects!" "If you aren't getting business from social media, then you just don't have good content or you aren't online enough." I add; no one wants to be sold but everyone wants to buy. Social networking allows you to become trusted and provide bite-sized pieces of value to prospects before they are ready to buy.
To entrepreneurs and owners whose firms live on creating qualified prospects and personally closing sales, the impact Web 2.0 has on running their P&L's is at best a mystery and at worst a narcotic. Read More... |